C O N T E N T  M A N A G E R

CONTENT MANAGER

Your mission:

 

At Veritas, quality drives every decision we make.  The experience our partner stores, brand partners and customers have with our brand must be the best in the industry.

Members of the Veritas Sales + Marketing team are responsible for creating and managing the flow of all collateral and product outside of company facilities.  They are responsible for creating, managing and maintaining relationships with wholesale buyers that are mutually beneficial. Most importantly, they personify the brand while in the marketplace. We expect high quality and we don’t take shortcuts.

As a member of the Marketing Team, you will be responsible for creating, maintaining and improving content to raise brand awareness and strengthen the brand image.  You will take an innovative approach to a new and evolving market, developing a positive buzz through consistent messaging, industry leading events and never before attempted activations, that you dream up.

Responsibilities:

Note: Please keep in mind that this list is not all inclusive and that you may be asked to perform other job tasks by your supervisors/managers not listed below:

  • Oversee content presented on websites, social media platforms and blog

  • Create, edit and post updates to various platforms

  • Research industry related topics 

  • Create new and innovative content for website and social media 

  • Capture and edit quality photographs and videos 

  • Prepare well-structured content using digital word processing and publishing platforms

  • Publish various types of content for company web pages, articles, social media posts, etc. 

  • Develop content strategies aligned with short-term and long-term marketing goals

  • Plan out monthly social media posting schedules using a CMS (Content Management Software)

  • Work directly with collaboration artists to gather content necessary for proper marketing

  • Run social media pages for multiple brands maintaining consistent voice and messaging

  • Promote content on social media and monitor engagement 

  • Weekly e-blast content and scheduling

  • Create weekly social media engagement and Key Performance Indicator (KPI) reports 

  • Create new and exciting weekly blog posts 

  • Interview industry professionals and incorporate their views in posts.

  • Stay up-to-date with new industry developments and news.  

  • Edit and proofread pieces before publication 

  • Conduct keyword research and use SEO guidelines to optimize content 

  • Identify consumer needs and wants and communicate with corresponding department 

  • Update websites as needed

 

What qualities are we looking for?

  • Team player, no job is too big or too small

  • Strong Colorado cannabis compliance knowledge

  • Creative personality - innovative, intuitive, articulate and expressive

  • Troubleshoot and identify actionable solutions for garden related issues

  • Must communicate across all levels of the organization

  • Able to manage multiple processes simultaneously

  • Excellent writing and editing skills in English

  • Experience with content management systems 

  • Time management skills

  • Detail-oriented - ability to perform well under deadlines

  • Marketing background or experience 

  • Proficient in all social media platforms

  • Ability to quickly create 250-500 word weekly blog posts 

  • Familiarity with website design & KPIs

  • Willing to learn and grow in a fast-paced environment 

  • Multi-tasking and organizational skills

  • Ability to create proper messaging per brand

  • Excellent MS Office ability

  • Proficient in Photoshop & Adobe Premier Pro or other video editing software

  • Background must-have:

  • Current, legal and unrestricted ability to work in the United States

  • Bachelor’s degree (written communication, journalism, English emphasis) or equivalent work experience

  • Valid Colorado Marijuana Enforcement Division KEY badge

  • A positive and pleasant attitude

  • Minimum 1 year experience working for a print media outlet, website, blog or PR agency

Contact Us 

Denver, CO

303.500.6577 

sales@veritascannabis.com

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@ 2020 Veritas Cannabis