Partner: Sales | Operations
Since the legalization of cannabis in Colorado, Mike Leibowitz has had a passion for growing and experimenting with special strains of marijuana for both his own medical use and with the hopes of one day being able to provide a useful medicine for all ailments. Bringing years of hands-on experience with marijuana cultivation, Leibowitz plays a key role as co-founder of Veritas, Colorado’s premium handcrafted marijuana brand.
Leibowitz was able to begin his first medical marijuana consulting and cultivation business in 2011. Through the advent of this new venture he recognized that the team had a unique approach to cultivation. They had created a proprietary process, much different from that used by other growers in the state, that resulted in a product that was consistently higher in quality. Refusing to automate any part of the grow process, the process takes longer, but results in an end product that tastes and smells better, while providing consistent effects for the user. This passion and commitment is central to the process that eventually evolved to become Veritas Fine Cannabis.
Leading sales and account management at Veritas, Leibowitz is responsible for identifying new potential distribution opportunities and understanding the consumer, in order to expand the product offerings in a way that is will be most beneficial to the customer. Mike has also been able to focus on expanding upon the library to include unique hybrid strains. “Luxury cannabis is our art. We pour ourselves into the process and because we are dedicated to using only the best methods, our product will look and feel the same from one harvest to the next,” said Leibowitz. “It’s easy to grow marijuana, which is proven by how many people are currently doing just that, however, growing a superior product requires daily focus and long hours to ensure success.”
Originally from the East Coast, Leibowitz studied Arts and Science at the University of Colorado. After working in real estate and finance for seven years, Leibowitz invested into his multiple real estate properties until he was approached with the opportunity to jump into the cannabis industry.
On his free time, Leibowitz can be found exploring Colorado’s breathtaking hiking trails, camping or sourcing local ingredients to incorporate into his recipes.