Oskar Blues Brewery Partners With Veritas Fine Cannabis to Launch Cannabis-Inspired IPA in Celebration of 4/20
The Launch of Veritasty IPA Is Accompanied By the Release of Co-Branded Complementary Cannabis Products From Veritas Fine Cannabis April 14, 2022 10:04 AM Eastern Daylight Time
LONGMONT, Colo.--(BUSINESS WIRE)--In celebration of 4/20, Oskar Blues Brewery—leader of the craft beer in a can movement—and Veritas Fine Cannabis—Colorado’s original craft cannabis company—is debuting Veritasty (7.0% ABV), a flavor-packed IPA inspired by terpenes found in Veritas’ extensive cannabis strain library. This marks the first exclusive collaboration between the two companies since Oskar Blues founder Dale Katechis joined Veritas Fine Cannabis as a strategic partner and investor in 2021.
“Instead of using hemp terpenes to cover up the hops that make IPAs great, we paired naturally occurring terpenes in hop strains with naturally occurring terpenes in cannabis strains from Veritas. The result is an IPA that explodes with citrusy bitterness mellowed by rich tropical fruit. It’s undeniably dank.” Tweet this
“We took a completely different approach to the hemp beers that have been brewed before,” said Juice Drapeau, Head Brewer at Oskar Blues Brewery in Lyons, Colorado. “Instead of using hemp terpenes to cover up the hops that make IPAs great, we paired naturally occurring terpenes in hop strains with naturally occurring terpenes in cannabis strains from Veritas. The result is an IPA that explodes with citrusy bitterness mellowed by rich tropical fruit. It’s undeniably dank.”
Launching Wednesday, April 20 in tandem with Veritasty is a line of complementary co-branded products from Veritas Fine Cannabis featuring the strains and terpenes that inspired the new IPA: Cake Pop, Forbidden Melonz #2, Layer Cake, Sky 600 and Strawberry Milk.
“Terpenes are at the heart of everything we do at Veritas, and through this collaboration, we’re excited to educate people about the parallels between two Colorado staples—craft beer and cannabis—and the role terpenes play in the experience of both,” said Jordan Plunkett, Marketing Director for Veritas Fine Cannabis.
Beginning April 20, Veritasty IPA will be available on draft at Oskar Blues Brewery taprooms in Longmont, Colorado and Brevard, North Carolina and in canned 6-packs at select retailers. The accompanying co-branded Veritasty cannabis products will be available at select licensed Colorado cannabis dispensaries.
To celebrate the release, both companies will host a launch party on April 20, appropriately dubbed the 420 Shakedown, at the Oskar Blues taproom in Longmont. Attendees will be welcomed by live art, food trucks, market vendors and live musical performances from Steely Dead and members of Pretty Lights, Break Science and BTTRFLY Quintet.
For more details on the Veritasty IPA, visit oskarblues.com/beers or check out veritascannabis.com to find info on co-branded Veritasty cannabis products from Veritas.
About Oskar Blues Brewery:
Founded by Dale Katechis in 1997 in Lyons, Colorado, Oskar Blues Brewery launched the craft-beer-in-a-can apocalypse with their hand-canned flagship brew, Dale’s Pale Ale. Today, Oskar Blues operates breweries in Colorado, North Carolina and Texas featuring Dale’s Pale Ale as the nation’s #3 top-selling craft can six-pack at U.S. supermarkets. Oskar Blues is available nationwide in the US and in over 20 countries. Oskar Blues Brewery is a proud member of CANarchy, a disruptive collective of like-minded craft brewers dedicated to bringing high-quality, innovative flavors to drinkers in the name of independent craft beer.
About Veritas Fine Cannabis:
Quality, consistency, honesty and preserving the unique terpene profile of each strain—these are the guiding principles that set Veritas Fine Cannabis apart as one of America’s first premium cannabis wholesalers. Named after the Roman goddess of truth, Veritas is more than a cultivator; it is a curator of the cannabis experience. From first cuts through harvest and packaging, the Veritas team does everything by hand to optimize the full expression of a strain’s terpenes that yield singular effects. The company continually adds to its library of hundreds of proprietary genetics and catalogs each cultivar by terpene profile so consumers can find the perfect Veritas product to fit their individual needs. With buzzworthy strain drops each month, Veritas leads the market in connoisseur cannabis. For more information, visit veritascannabis.com.
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