‘Veritas Fine Cannabis’ Uses QR Codes to Communicate Important Info
'Veritas Fine Cannabis' has begun using QR codes on its packaging following the increased popularity of the feature over the course of the pandemic. Prior to 2020, Veritas believed that QR codes were a dying trend since scanning them required additional third-party applications. However, social distancing measures resulted in increased acceptance of QR codes and it put pressure on phone developers to integrate QR code scanners into camera applications.
Now, Veritas Fine Cannabis equips each of its cannabis products with a QR code. When scanned, the link opens to a product catalog that provides important information on the cannabis product. This includes the type of strain, the possible outcomes, the potential side-effects, the recommended dosage, and more. Veritas strives for trust and transparency, and it believes that providing an extensive amount of information through a QR code is one way to show consumers that it prioritizes them and their experiences.
Image Credit: Veritas