Peak North
Horchata , Tres Leches , INFVSED Apple Fritter, INFVSED Scooby Snax, INFVSED The Sauce, INFVSED Yuk Mouth, Item #9
Roadrunner Cannabis
Item #9, Sueno
Rocky Mountain Blaze
Big Bubba Diesel, Electric Lemonade , Horchata , Papaya Cake, Sex Grenade , Tres Leches , El Chivo #4, Peking Duck #6
Rocky Mountain Cannasol
Eagle Scout , Horchata , Pruno, Rotten Cherries , Scooby Snax , Toxic Boo
Rocky Road
Apple Fritter , Apples & Bananas, Big Bubba Diesel, Cherry Punch , Electric Lemonade , Horchata , Interdimensional Cable, Papaya Cake, Sueno, The Sauce, The Sauce , Tres Leches , El Chivo #4, INFVSED Pineapple Blast, INFVSED Scooby Snax, Peking Duck #6, Root Canal #2, Tart Pops #3
Rocky Road Remedies
Apples & Bananas, Big Bubba Diesel, Cherry Diesel, Funyunz, Garlic Breath, Interdimensional Cable, Marmot OG, Pancakes, Papaya Cake, Snickerz, Sour Diesel, Street Urchin, Sueno, Sunset Drive, GG #4, Peking Duck #6, Root Canal #2
Roots Rx
Cherry Hills , Cherry Punch , Citrus Cake , Divine Kush Breath , Eagle Scout , Frankenberry , Mac N Cheese , Mandarin Cookies , Milky Weigh , OG Sin , Oreoz , Passionfruit , Quatro Kush , Rotten Cherries , Scooby Snax , Sour Apple , Sour Diesel , Toxic Boo , Tres Leches , Tropsanto , Veritas Cookies , Durban Kush #8, GG #4, Item #9, Peking Duck #6, Root Canal #2
Sandia Botanicals
Cherry Hills, Item #9, Sueno
Simply Pure
Apples & Bananas , Rotten Cherries , Toxic Boo , El Chivo #4, INFVSED Sherb Crasher, Item #9, Melonade #8, Muffinz Breath #1
Solace Meds
Apples & Bananas , Electric Lemonade , Sex Grenade , Toxic Boo , El Chivo #4, INFVSED Sour Orange Zkittlez, Melonade #8
Spark Dispensary
Apples & Bananas, Grape Cream Cake, Pancakes, Sunset Drive
TGS
Apple Fritter , Cherry Punch , Frankenberry , Frozen Dessert , Horchata , El Chivo #4
The 404 Dispensary
Citrus Cake , Divine Kush Breath , Milky Weigh , Rotten Cherries , Tropsanto , Peking Duck #6, Root Canal #2
The 64 Store
Cherry Diesel, OG Sin
The Dispo
Apples & Bananas, Cherry Diesel, Double Deja Vu , Frankenberry , Pancakes , Papaya Cake, Passionfruit , Scooby Snax, Sour Diesel, Tangidos , The Sauce, Toxic Boo , El Chivo #4, GG #4, Item #9, Melonade #8, Peking Duck #6
The Happy Camper
Apples & Bananas , Big Bubba Diesel, Cherry Hills , Frankenberry , Frozen Dessert , Interdimensional Cable, Mac N Cheese , Mandarin Cookies , Milky Weigh , OG Sin, OG Sin , Pancakes , Passionfruit , Pruno, Quatro Kush , Rotten Cherries , Sour Apple , Street Urchin, Tangidos , Toxic Boo , Veritas Cookies , El Chivo #4, GG #4, Item #9, Melonade #8, Muffinz Breath #1, Root Canal #2
The Joint By Cannabis
Cherry Punch , Frozen Dessert , OG Sin, Pruno, Street Urchin, Melonade #8
Third Day Apothecary
Cherry Diesel, Garlic Breath, Marmot OG, Sour Diesel, GG #4, Peking Duck #6
Top Crop
Cherry Hills, Item #9, Sueno
Tumbleweed
Apples & Bananas, Big Bubba Diesel, Cherry Hills , Double Deja Vu , Electric Lemonade , Frankenberry , Georgia Pie , Horchata , Interdimensional Cable, Mac N Cheese , Scooby Snax, Sex Grenade , Sour Diesel, Sueno, The Sauce , Tres Leches , Apples & Bananas, Durban Kush #8, El Chivo #4, Item #9, Muffinz Breath #1, Root Canal #2, Sunset Drive
Twin Peaks
Frozen Dessert , OG Sin, Sex Grenade , Street Urchin, El Chivo #4, Item #9, Melonade #8, Muffinz Breath #1
Unity Rd.
Apples & Bananas , Toxic Boo , El Chivo #4, Item #9
Zipz
Cherry Diesel, Garlic Breath, Sherb Crasher, Peking Duck #6
ANNA
OG Sin, Pruno, Street Urchin, Root Canal #2
Best High
Apples & Bananas, Big Bubba Diesel, Cherry Hills , Cherry Punch , Electric Lemonade , Frankenberry , Mac N Cheese , Mandarin Cookies , OG Sin, OG Sin , Oreoz , Pruno, Pruno , Quatro Kush , Sex Grenade , Melonade #8, Root Canal #2
Blue Heron
Interdimensional Cable, OG Sin, Pancakes, Pruno, Street Urchin, Peking Duck #6, Root Canal #2
COS Confidential
Apple Fritter , Apples & Bananas , Double Deja Vu , Electric Lemonade , Horchata , Oreoz , Scooby Snax , Strawberry Guava , Triangle OG , El Chivo #4, Melonade #8, Muffinz Breath #1, Sugar Rush #2
Canna Cabinet
Apples & Bananas , Pancakes , Toxic Boo , Veritas Cookies , El Chivo #4, Item #9, Melonade #8, Muffinz Breath #1
CannaCo
Apples & Bananas, Cherry Diesel, Garlic Breath, Pancakes, Scooby Snax, Sour Diesel, The Sauce, GG #4
Cannabicare
Apple Fritter , Apples & Bananas , Cherry Diesel, Cherry Hills , Garlic Breath, OG Sin, Sherb Crasher, Sour Diesel, Durban Kush #8, El Chivo #4, Melonade #8, Muffinz Breath #1, Sugar Rush #2
Cherry Peak
Apples & Bananas , Electric Lemonade , Frozen Dessert , OG Sin, Pancakes , Street Urchin, Toxic Boo , Tres Leches , El Chivo #4, Item #9, Melonade #8, Muffinz Breath #1
Colorado Harvest Company
Apple Fritter , Apples & Bananas, Apples & Bananas , Big Bubba Diesel, Cherry Hills , Cherry Punch , Electric Lemonade , Frankenberry , Frozen Dessert , Georgia Pie , Horchata , Interdimensional Cable, Mac N Cheese , Marmot OG, OG Sin, OG Sin , Oreoz , Pancakes , Papaya Cake , Pruno, Pruno , Rotten Cherries , Sex Grenade , Snickerz, Sour Apple , Street Urchin, The Sauce , Toxic Boo , Tres Leches , Veritas Cookies , Apples & Bananas, El Chivo #4, INFVSED Scooby Snax, INFVSED The Sauce, Item #9, Melonade #8, Muffinz Breath #1, Peking Duck #6, Root Canal #2, Sugar Rush #2, Sunset Drive, Tart Pops #3
Dark Matter
Cherry Hills, Item #9, Sueno
EMJ's
Apples & Bananas, Big Bubba Diesel, Cherry Diesel, Scooby Snax, Snickerz, Street Urchin, Sunset Drive, The Sauce, GG #4, Peking Duck #6
Elevated
Electric Lemonade , Sex Grenade , The Sauce , Toxic Boo , El Chivo #4, INFVSED Sueno
Emerald City Wellness
Cherry Diesel, INFVSED Oreoz, INFVSED Sour Orange Zkittlez, Peking Duck #6
Green Dragon
Apple Fritter , Electric Lemonade , Horchata , Oreoz , Pancakes , Pruno , Toxic Boo , Veritas Cookies , El Chivo #4, Item #9, Melonade #8, Muffinz Breath #1
Green World Express
Apples & Bananas, Frankenberry , Mac N Cheese , Snickerz, Sour Diesel, Tres Leches , El Chivo #4
HERBS 4 YOU
Electric Lemonade , Sex Grenade , Root Canal #2
High Class
Cherry Hills, Item #9, Sueno
Igadi
Cherry Diesel, Electric Lemonade , Frozen Dessert , Garlic Breath, OG Sin , Pancakes, Rotten Cherries , Snickerz, Sour Diesel, Sunset Drive, El Chivo #4, GG #4
Kind Care of Colorado
Toxic Boo , El Chivo #4, INFVSED Apple Fritter, INFVSED Peking Duck #6, INFVSED Scooby Snax, INFVSED Sherb Crasher, INFVSED Sueno, INFVSED Sunset Drive, INFVSED The Sauce, INFVSED Yuk Mouth, Melonade #8
LA CASA CANNA BIS
Apples & Bananas, Frankenberry , Mac N Cheese , Snickerz, Sour Diesel, Tres Leches , El Chivo #4
LIGHTSHADE
Apples & Bananas , Frankenberry , The Sauce , El Chivo #4, INFVSED Sueno, Item #9
Lightshade
Apple Fritter , Apples & Bananas, Apples & Bananas , Electric Lemonade , Frankenberry , Pruno , The Sauce , El Chivo #4, Item #9
Livgreen
Apples & Bananas, Apples & Bananas , Big Bubba Diesel, Cherry Diesel, Cherry Hills , Double Deja Vu , Frankenberry , Funyunz, Georgia Pie , Oreoz , Pancakes, Pancakes , Scooby Snax , Snickerz, Sour Diesel, Sunset Drive, The Sauce, Veritas Cookies , El Chivo #4, GG #4, Item #9, Melonade #8
Lucky Monkey Buds
Apples & Bananas, Garlic Breath, Pancakes, Scooby Snax, Sour Diesel
Magnolia Road
Chemdawg , Divine Kush Breath , Milky Weigh , OG Sin , Tropsanto , Watermelon Sorbet , Durban Kush #8, Root Canal #2
Magnolia Road
Apples & Bananas , Chemdawg , Cherry Hills , Cherry Punch , Divine Kush Breath , OG Sin, OG Sin , Papaya Cake, Pruno, Scooby Snax , Street Urchin, The Sauce, Tropsanto , Watermelon Sorbet , Durban Kush #8, El Chivo #4, Item #9, Peking Duck #6, Root Canal #2
Makena
Apples & Bananas , Rotten Cherries , El Chivo #4, Item #9
Mellow Harvest
Cherry Hills, Item #9, Sueno
Munchiez
Sueno
Native Roots
Apple Fritter , Apples & Bananas , Cherry Hills , Cherry Punch , Double Deja Vu , Electric Lemonade , Frankenberry , Frozen Dessert , Horchata , Interdimensional Cable, Mac N Cheese , OG Sin, OG Sin , Oreoz , Pancakes , Pruno, Pruno , Rotten Cherries , Sex Grenade , Street Urchin, The Sauce , Tres Leches , Veritas Cookies , Durban Kush #8, El Chivo #4, INFVSED The Sauce, Item #9, Melonade #8, Muffinz Breath #1, Peking Duck #6, Root Canal #2
Oasis Cannabis Superstore
Cherry Hills , OG Sin, Veritas Cookies , Item #9
Peak Dispensary
Electric Lemonade , OG Sin, Pruno , Sex Grenade

April 21, 2021

6 weed products journalist Ricardo Baca can’t live without

Weedmaps News∙ April 20, 2021   12:00 pm PDT | Updated 22 hours ago

Ricardo Baca is a prolific veteran journalist and considered the first modern weed news editor (outside of the old High Times school). He was an editor at The Denver Post where he ran The Cannabist for over three years. Baca's place “at ground zero of the green rush” was the subject of the 2015 documentary Rolling Papers. Today, he's the CEO and founder of Grasslands, a cannabis PR company dedicated to championing journalism while helping cannabis brands tell their stories. 

In the eye of the media storm

For Baca, it's been nothing short of a “tremendous honor” to witness the historic trajectory of cannabis over the last decade so intimately.

The breaking point came in 2014, Baca told Weedmaps, when the unspoken battle still raged between cannabis advocacy media and the mainstream coverage that still parroted outdated narratives from the federal government and the war on drugs. “That's when we saw this tipping point where the work of a lot of our predecessors, people like David Downs and Ed Rosenthal, writers and journalists who had previously done legitimate cannabis journalism from a modern educated perspective, then being able to build upon what they did.”

When Baca came on to the scene in 2013, the understanding was clear that the advocacy media that had kept cannabis coverage afloat up to that point wouldn't cut it as the legal cannabis beat became a reality. “To be able to create real journalism and continue in that vein from those who came before me, and to take it to the next level with the help of a very large community, and to really change how the media covers cannabis, that has been the most tremendous honor to witness that expansion.”

Though Baca admits that his role shifting from advocacy media to mainstream cannabis journalism wasn't something he thought of in the moment, at least, not initially.

“We didn't know what we were doing at the time, we were just trained journalists covering this new beat that was newly legal, and we didn't recognize the weight of that.”

Baca continued, “Then of course, years later, especially after leaving newspapers, I recognized that what my colleagues and I did was really monolithic. David Downs and other people were out there creating legitimate journalism that held the powerful accountable, both the brands and the regulators, both sides of the equation, the prohibitionists and the advocates for legalization. But what we did was we just brought it to a different level, and got so much attention for bringing traditional journalism to an industry that desperately needed it.”

Honoring weed journalism

Having played a major role in changing the national conversation on cannabis, as well as changing the way media reports on cannabis in general, Baca strives to honor his journalism roots by making sure Grasslands follows suit. Grasslands is a cannabis marketing and PR agency with a few tech, healthcare, and government clients as well. 

As Grasslands helps cannabis brands build compelling and meaningful stories through press launches and effective media placements, the company also takes care to document the intricacies of what they're learning in cannabis marketing on a daily basis. For Baca, it's been a thrill ride to transition to his new role while still operating in the cannabis space. 

“We call ourselves a 'journalism-minded agency,' and we do everything we can to help out our partners in the media because we recognize the immense stress that they are under right now with layoffs and furloughs and reduced staffing and so much more.”

Before signing on a client to Grasslands, Baca said the company makes sure they align with their “client criteria,” which includes “recognizing the important contributions to our societies by journalists.” 

“I think that's immensely important if you're working with us,” Baca added, “because we recognize that we don't have a job without the journalists we work with.” 

Grasslands goes to great lengths to make sure journalism remains an essential pillar of their operation. The Grasslands blog features journalist Q&As where the company highlights individual journalists to give brands and others the opportunity to know them and their work. 

“We are super passionate about making sure that the public at large recognizes how journalism contributes to the very fabric of our democracy,” said Baca, “and we would not work with a brand that does not recognize that.” https://ad7a295a53e42666ebd8c5d36c30d944.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html

An optimistic future for cannabis

At this point in his career, Baca sees a bright future for cannabis legalization, acceptance, and evolution as a medicine. 

“We know that we have an overwhelming percentage of Americans who support legal cannabis,” Baca said, “and I would argue that we haven't even seen anything yet. Even though this change has been monolithic, in the next decade, we will see a shift that will blow this most recent shift away in terms of acceptance.”

Baca elaborated, “As the stigma decreases and as minds open, more and more people will be opened up to the wellness potential of cannabinoids and terpenes. When you think about the amount of adult Americans who suffer from pain, anxiety, and inflammation, we're talking about a very decided majority.” When this majority feels more comfortable going to cannabis instead of over-the-counter and prescription painkillers, Baca argued, “this will improve our global wellness on a historic level that I think most people in the industry aren't even thinking about right now.”

Six products Ricardo Baca can't live without

Baca first tried weed in his teens, but the experience wasn't what he considers his proper introduction to the power of the plant. “I've never smoked anything successfully, and early unregulated edibles from my friend's kitchen were not an ideal introduction.”

Baca's revelatory cannabis experience came in 2013 in the form of a 10 milligram piece of chocolate. “I cut it up in four pieces to see what 2.5 milligrams of active THC would look and feel like, and holy shit!” Baca said. “Instantly, I woke up the next day and told my wife, 'This is my new preferred substance. I so prefer the experience we had last night to alcohol any day of the week.' I've been a convert ever since.”

Here are six weed products Ricardo Baca can't live without. 

The Puffco Peak

“Obviously this is game changing technology,” Baca said of the Puffco Peak vaporizer. “What [Puffco CEO Roger Volodarsky] and his team have done, they met the market where they were. To normalize the dab blowtorch in an innovative, tech-savvy and aesthetics-conscious way, that was genius.” 

Davinci IQ2 Vaporizer

Davinci is a Grasslands client, and Baca is proud to rep the brand's new and improved dry flower vape

“The Davinci IQ2 is certainly the best flower vaporizer on the market. With most of their competitors, there are significant airflow issues. That's what they directly addressed in this new iteration of the IQ. That airflow is on point, and I also appreciate their advancements toward dosage control. We definitely need to see more dose control in the vaporizer space.”

Veritas Sour Diesel

“It's kind of a cliche, but I've always been a Sour D guy,” said Baca, “and Veritas makes an incredible Sour D. The nose on this [flower] is insane. I Like the elevating strains, the uppers.”Find Veritas products

Grasslands Trio of Trays

Grasslands has designed a delightful trio of rolling trays now on sale at their merch store. “My IQ2 is on one with flower remnants, my keys are on the other one, they've just become a really handy tool for the house and the office.” 

A Marijuana Moment Subscription

“I'm so appreciative of all of the journalists covering the lifestyle side, the business side, and the policy side,” Baca said, “but I think we really need that policy side of reporting, especially people who are looking at what's happening federally, as well as different states and provinces. Tom Angell and his team do great work, and we've been proud supporters for years at different levels.” 

Sugar High Milk Chocolate-Covered Caramels with Sea Salt

“We have been demanding edibles to taste better,” Baca commented, “and I think the market is finally starting to catch up with that consumer demand. These caramels are un-frickin'-believable.” 

Interview by Nic Juarez. Written by Andy Andersen. Featured image courtesy of Grasslands. Graphic by David Lozada/Weedmaps

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