High Octane
Bananaghani, Black Amber, OZ Kush, The Sauce, Veritas Cookies
Kind Care of Colorado
Colorado Cutthroat, Forza Sans Souci #4, Frozen Dessert, Fruit Snacks, Gold Dropz, Item #9, KPF, OZ Kush, Peach Crescendo #2, Platinum Kush Breath, Root Canal #2, Slurricane, Sueno, Super Sour Lemon, The Sauce,   Yuk Mouth
Lightshade
Gold Dropz, Peking Duck #6, Root Canal #2, Sueno
Magnolia Rd
Bananaghani, Black Amber, Carat Cake #2, Cereal Barz, Colorado Cutthroat, Gold Dropz, Grape OZ, Lava Breath #2, MIL, Macchiato Haze, Malibu Mirage, Peach Crescendo #2, Peking Duck #6, Platinum Kush Breath, Purple Milk, Root Canal #2, Slurricane, Sour Diesel, Super Sour Lemon, The Sauce, Triangle OG, Unicorn Poop, Veritas Cookies, Wedding Crasher
Magnolia Road
Bananaghani, Black Amber, Cereal Barz, Colorado Cutthroat, FUN, Forza Sans Souci #4, GG #4, Gold Dropz, Grape OZ, Item #9, LCS, Lava Breath #2, MIL, Macchiato Haze, Malibu Mirage, Muffinz Breath #1, OZ Kush, Peach Crescendo #2, Peking Duck #6, Platinum Kush Breath, Purple Milk, Sherb Crasher, Slurricane, Sour Diesel, Sour Rado, Strawberries N Cream, Sueno, The Sauce, Triangle OG, Unicorn Poop, Veritas Cookies, Wedding Crasher,   Yuk Mouth
Medicine Man
Bananaghani, Peking Duck #6, Triangle OG, Unicorn Poop
Native Roots
Carat Cake #2, Colorado Cutthroat, Dosilato #8, Forza Sans Souci #4, Frozen Dessert, Fruit Snacks, GG #4, Garlic Breath, Gold Dropz, Grape OZ, Item #9, KPF, Lava Breath #2, MIL, Macchiato Haze, Melonade #8, ORE, OZ Kush, PZ3, Papaya Cake, Peach Crescendo #2, Peking Duck #6, Pineapple Blast, Platinum Kush Breath, Purple Milk, Root Canal #2, SOZ, Shock Tart, Sour Rado, Square Grouper #2, Sueno, Super Lemon G, Super Sour Lemon, The Sauce, Triangle OG, WRZ, Wedding Crasher, White 99
Nature's Herbs and Wellness Distribution Center
Fruit Snacks, Gold Dropz, Item #9, MIL, OZ Kush, Slurricane, Square Grouper #2, Sueno, Super Sour Lemon
Rino Supply
Bananaghani, Peking Duck #6
Ripple
Durban Kush #8, Gold Dropz, Item #9, Macchiato Haze, PZ3, Papaya Cake, Shock Tart
Rocky Mountain Cannabis
Forza Sans Souci #4, MIL, OZ Kush, Slurricane, Square Grouper #2, Super Sour Lemon
Rocky Road
Bananaghani, Forza Sans Souci #4, MIL, OZ Kush, Slurricane, Sour Rado, Square Grouper #2, Sueno, Triangle OG
Rocky Road Remedies
Colorado Cutthroat, MIL, Sour Rado, Square Grouper #2, Sueno, Super Sour Lemon, Unicorn Poop,   Yuk Mouth
Roots Rx
Black Amber, LCS, Malibu Mirage, Peach Crescendo #2, Peking Duck #6, Sour Rado, The Sauce, Unicorn Poop, Veritas Cookies, WOF
Simply Pure
Carat Cake #2, Melonade #8, Purple Milk, Sour Rado, Sueno, The Sauce, Triangle OG, Unicorn Poop
Skunked
Forza Sans Souci #4, MIL, OZ Kush, Slurricane, Sour Rado, Square Grouper #2, Strawberries N Cream, Sueno, Super Sour Lemon, Unicorn Poop
TGS
Colorado Cutthroat, Forza Sans Souci #4, GG #4, Gold Dropz, Grape OZ, LCS, OZ Kush, Peking Duck #6, Platinum Kush Breath, Shock Tart, Slurricane, Sour Rado, Square Grouper #2, Sueno, Triangle OG, Unicorn Poop, Veritas Cookies, WRZ
THE GREEN SOLUTION LLC
Grape OZ, Purple Milk, Sueno
The 404 Dispensary
Bananaghani, Black Amber, OZ Kush, The Sauce, Veritas Cookies
The 64 Store
Colorado Cutthroat, Forza Sans Souci #4, Oz Kush, Peking Duck #6, Platinum Kush Breath, Sour Rado, Square Grouper #2, Sueno, Triangle OG
The Dispo
MIL, OZ Kush, Peach Crescendo #2, Slurricane, Sour Diesel, Square Grouper #2, Sueno, Veritas Cookies
Tumbleweed
Colorado Cutthroat, Dosilato #8, Item #9, LCS, Macchiato Haze, Unicorn Poop
Canna Cabinet
Bananaghani, Black Amber, Carat Cake #2, Dosilato #8, Durban Kush #8, GG #4, Item #9, KPF, Macchiato Haze, OZ Kush, Papaya Cake, Pineapple Blast, Purple Milk, Root Canal #2, Sour Rado, Super Sour Lemon, The Sauce, Triangle OG, Unicorn Poop, Veritas Cookies
Cannabicare
Colorado Cutthroat, Forza Sans Souci #4, Oz Kush, Peking Duck #6, Platinum Kush Breath, Sour Rado, Square Grouper #2, Sueno, Triangle OG, Unicorn Poop
Colorado Harvest Company
Colorado Cutthroat, Gold Dropz, OZ Kush, PZ3, Square Grouper #2, Sueno, WRZ
HERBS 4 YOU
Sour Diesel

May 28, 2021

All about the terpenes

Veritas Fine Cannabis is changing the way people shop for bud by including terpene profiles on every label

By Will Brendza - May 27, 2021 Courtesy Veritas Fine Cannabis

There are a lot of elements involved with choosing the right bud when you’re perusing a dispensary. There’s the classic sativa versus indica dilemma; then there’s the state of the strain’s trichomes, how good the flower smells, its color and, of course, the THC percentage listed on the label.

All of those are important factors in selecting a cannabis strain to take home. But, according to Jordan Plunkett and Conor Shea with Veritas Fine Cannabis, many of their customers and cannabis consumers in legal states around the country put too much emphasis on that last factor: THC percentage. When, actually, they should be looking for terpene profiles.

“It’s like buying beer: people think higher ABV … content, and the effects are going to be way more profound,” says Shea, the grow manager at Veritas Fine Cannabis. “But that’s not exactly right with cannabis.”

High THC content doesn’t necessarily make for the best high, Shea says. Instead, “It’s all about the terpenes.”
“Those are what gives a strain its flavor, the smell profiles and its potency,” Plunkett, the marketing director at Veritas, adds.

However, in most cases, shopping by terpenes is easier said than done. Most dispensaries and producers don’t include that information on their menus, cannabis containers or websites. Most dispensaries only list the THC and sometimes CBD percentages.

Veritas is trying to change that, though, Shea and Plunkett say. Not just by describing each individual strain’s effects, with words like “tranquil,” “unwinding,” and “dreamy” on their labels; and by listing what each strain pairs well with, like “getting lost” or “stargazing.” But Veritas is also detailing each strain’s specific terpene profile on every label. All with the hope of changing the way people shop for their bud.

“It’s actually really uncommon in this industry right now to advertise [terpene profiles],” says Plunkett. “We list the top three terpenes within each strain. So when a customer sees those three terpenes, they know that this strain is for them, or not for them.”

Generally defined: terpenes are oils, secreted by a strain’s trichomes — those sticky, crystalline glands on the cannabis flower. They give each strain its distinct flavor, smell and, importantly, its unique effect on individual users. Because everyone’s natural cannabinoid receptors are different, different combinations of terpenes and cannabinoids produce different effects for different people. They work in tandem with one another — something known as the “entourage effect.”

There are over 100 different terpenes that cannabis strains exhibit. But there are a handful that are more common than others: there’s Myrcene, which has an herbal smell and flavor, often found in hops, mango and lemongrass; there’s Pinene, which is found in pine needles, rosemary, basil and dill; Caryophyllene, found in black pepper, cloves and cinnamon; Limonene, a citrusy terpene found in fruit rinds, juniper and peppermint; and Terpinolene, which is in nutmeg, tea tree, cumin and lilacs.

Those botanical compounds, in combination with a strain’s unique concentrations of THC, CBD and hundreds of other cannabinoids, all interact synergistically. This changes the behavior of other compounds already within the body to provide more profound energizing effects, more powerful relaxing effects or more relief from pain.

Terpenes increase potency as well, Shea explains. A strain with 15% THC and 5% terpenes can feel a lot more potent than one with 40% THC and .5% terpenes. That’s the entourage effect at work, he says.

And it’s why Veritas’ small-batch, hand-grown craft cannabis lists the top three terpenes on every label. That way, Veritas customers can choose their bud accordingly, which is a much more informed way of choosing between different kinds of bud, Plunkett and Shea say. In a market that is becoming increasingly connoisseur, it’s a more accurate way for users to find the bud that they’ll enjoy most.

Veritas is also pushing terpene education and information through its social media platforms and website.

“We really want to make sure our customers are educated and know what they’re getting, and why they like it,” Plunkett says.

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