LivWell- Garden City
A-Bay Bay, Apples & Bananas, Bananaghani, Blueberry Lemonade, Bubba Berry, Cherry Diesel, Cherry Punch, Circus Act, Durban Kush #8, Electric Lemonade, Fubar, Glitter Bomb, Grape Gasoline S1, Malibu Mirage, Marmot OG, Mating Call, Medellin, Melonade #8, Muffinz Breath #1, OG Sin, Oui Oui, Pancakes, Platinum Kush Breath, Sherb Crasher, Sour Apple, Sour Diesel, Sour Rado, Strawberries N Cream, Street Urchin, Sueno, Sunset Drive, Tangidos, Tart Pops #4, Toxic Boo, Triangle OG, Turnt, UNI, Veritas Cookies, Woosah, Yuk Mouth
LivWell- Highlands
Cherry Punch, Durban Kush #8, Malibu Mirage, Medellin, Melonade #8, Shock Tart, Tangidos
LivWell- Lakewood
Bananaghani, Bubba Berry, Fubar, Malibu Mirage, Medellin, Muffinz Breath #1, Oui Oui, Tangidos, Turnt
LivWell- Log Lane
Apples & Bananas, Blueberry Lemonade, Bubba Berry, Fubar, Glitter Bomb, Malibu Mirage, Mating Call, Medellin, Melonade #8, Miracle Alien Cookies, Sour Apple, Strawberries N Cream, Tangidos, Triangle OG
LivWell- Mancos
Bananaghani, Bubba Berry, Cherry Punch, Medellin, Melonade #8, Muffinz Breath #1, Sour Apple, Strawberries N Cream, Street Urchin
LivWell- N 2nd St Berthoud
A-Bay Bay, Apples & Bananas, Bananaghani, Blueberry Lemonade, Bubba Berry, Cherry Punch, Circus Act, Durban Kush #8, Electric Lemonade, Fubar, Glitter Bomb, Grape Gasoline S1, Malibu Mirage, Marmot OG, Mating Call, Medellin, Melonade #8, Miracle Alien Cookies, Muffinz Breath #1, OG Sin, Oui Oui, Platinum Kush Breath, Sherb Crasher, Sour Apple, Sour Rado, Strawberries N Cream, Sueno, Sunset Drive, Tangidos, Triangle OG, Turnt, Veritas Cookies, Yuk Mouth
LivWell- N Pueblo
A-Bay Bay, Apples & Bananas, Bananaghani, Blueberry Lemonade, Bubba Berry, Cherry Punch, Durban Kush #8, Glitter Bomb, Mating Call, Medellin, Melonade #8, Miracle Alien Cookies, Muffinz Breath #1, Oui Oui, Sour Apple, Strawberries N Cream, Toxic Boo, Turnt, Yuk Mouth
LivWell- Park Hill
Cherry Punch, Marmot OG, Medellin, Melonade #8, Oui Oui
LivWell- Peoria St
A-Bay Bay, Apples & Bananas, Bananaghani, Blueberry Lemonade, Bubba Berry, Fubar, Glitter Bomb, Malibu Mirage, Medellin, Melonade #8, Miracle Alien Cookies, Muffinz Breath #1, Oui Oui, Sour Apple, Strawberries N Cream, Sueno, Triangle OG, Turnt, Veritas Cookies
LivWell- S Pueblo
Apples & Bananas, Blueberry Lemonade, Bubba Berry, Georgia Pie, Grape Gasoline S1, Malibu Mirage, Mating Call, Medellin, Melonade #8, Muffinz Breath #1, OG Sin, Toxic Boo, Triangle OG, Turnt
LivWell- Tower Rd
Apples & Bananas, Blueberry Lemonade, Bubba Berry, Georgia Pie, Malibu Mirage, Mating Call, Medellin, Melonade #8, Muffinz Breath #1, Oui Oui, Strawberries N Cream, Tangidos, Triangle OG, Turnt
LivWell- Trinidad
Apples & Bananas, Bubba Berry, Cherry Punch, Durban Kush #8, Malibu Mirage, Medellin, Melonade #8, Miracle Alien Cookies, Oui Oui, Sour Apple, Tangidos
LivWell- Uptown
A-Bay Bay, Blueberry Lemonade, Bubba Berry, Cherry Punch, Glitter Bomb, Medellin, Melonade #8, Muffinz Breath #1, Oui Oui, Strawberries N Cream, Turnt, Woosah
LivWell-RiNo
A-Bay Bay, Apples & Bananas, Bananaghani, Blueberry Lemonade, Bubba Berry, Cherry Punch, Durban Kush #8, Electric Lemonade, Forza Sans Souci #4, Fubar, Glitter Bomb, Grape Gasoline S1, Malibu Mirage, Marmot OG, Mating Call, Melonade #8, Miracle Alien Cookies, Muffinz Breath #1, OG Sin, Oui Oui, Sour Apple, Sour Rado, Strawberries N Cream, Sueno, Sunset Drive, Tangidos, Toxic Boo, Turnt, UNI, Veritas Cookies, Yuk Mouth
Livgreen
Black Amber, Bubba Berry, Cherry Diesel, Cookies N Cream, Durban Kush #8, Georgia Pie, KPF, LCS, Marshmallow OG #9, Miracle Alien Cookies, Oui Oui, PAY, Platinum Kush Breath, SNI, SNX, Sherb Crasher, Slurricane, Sour Rado, Sugar Rush #2, Tart Pops #4, Triangle OG, Woosah, Yuk Mouth
Lucky Monkey Buds
Cherry Diesel, PAY, Platinum Kush Breath, Yuk Mouth
Magnolia Rd
Bubba Berry, Durban Kush #8, Grape Gasoline S1, LCS, Marshmallow OG #9, SNI, Sherb Crasher, Triangle OG, Woosah
Magnolia Road
A-Bay Bay, Apples & Bananas, Bordeaux #5, Bubba Berry, Cherry Diesel, Cookies N Cream, Divine Kush Breath, Durban Kush #8, Fubar, Glitter Bomb, Grape Gasoline S1, LCS, Marshmallow OG #9, OG Sin, Oui Oui, PAY, Platinum Kush Breath, SNI, Sherb Crasher, Shock Tart, Sour Rado, Street Urchin, Tart Pops #4, Triangle OG, Woosah, Yuk Mouth
Makena
Durban Kush #8, LCS, PAY, SNI, Slurricane, Sour Rado, Street Urchin
Medicine Man
Durban Kush #8, Forza Sans Souci #4, PAY, Peach Kush #2, Platinum Kush Breath, SNI, Shock Tart, Tart Pops #4, Woosah, Yuk Mouth
Mellow Harvest
Durban Kush #8, KPF, SNX, Sueno, Veritas Cookies
Native Roots
A-Bay Bay, Apples & Bananas, Black Amber, Bubba Berry, Cherry Diesel, Cherry Hills, Divine Kush Breath, Durban Kush #8, Georgia Pie, Glitter Bomb, Marshmallow OG #9, Miracle Alien Cookies, Muffinz Breath #1, OG Sin, OZ Kush, Oui Oui, PAY, Passionfruit, Platinum Kush Breath, SNI, Strawberries N Cream, Sugar Rush #2, Yuk Mouth
Police and Thieves
Durban Kush #8, LCS, SNI, Sherb Crasher, Triangle OG
RoadRunner
KPF, SNX, Veritas Cookies
Rocky Mountain Blaze
Black Amber, Cherry Diesel, Georgia Pie, Miracle Alien Cookies, Oui Oui, Platinum Kush Breath, Sugar Rush #2, Yuk Mouth
Rocky Mountain Cannasol
A-Bay Bay, Blueberry Lemonade, Glitter Bomb, Grape Gasoline S1, Medellin, Tart Pops #4
Rocky Road Remedies
Black Amber, Cherry Diesel, Cherry Hills, Cookies N Cream, Durban Kush #8, Glitter Bomb, Marshmallow OG #9, Miracle Alien Cookies, Peach Kush #2, Platinum Kush Breath, SNI, SNX, Slurricane, Sour Apple, Sugar Rush #2, Tart Pops #4, Turnt
Roots RX
Muffinz Breath #1, Platinum Kush Breath, SNX, Yuk Mouth
Roots Rx
A-Bay Bay, Fubar, Grape Gasoline S1, LCS, Peach Kush #2, Platinum Kush Breath, Sherb Crasher, Tart Pops #4
Simply Pure
Durban Kush #8, PAY, SNI
Skunked
OG Sin, Oui Oui, Peach Crescendo #2, Platinum Kush Breath, SNX
Solace Meds
Blueberry Lemonade, Divine Kush Breath, KPF, Passionfruit, SNI, SNX, Slurricane, Watermelon Sorbet
Spark Dispensary
Divine Kush Breath, Durban Kush #8, Marshmallow OG #9, PAY, SNI, SNX, Slurricane, Watermelon Sorbet
Standing Akimbo
Apples & Bananas, Cherry Hills, Durban Kush #8, Marshmallow OG #9, Muffinz Breath #1, OZ Kush, PAY, SNI, Sudz, WOF, Wedding Crasher
THE GREEN SOLUTION LLC
Sherb Crasher, Sour Diesel, Sour Rado
The 404 Dispensary
A-Bay Bay, Cookies N Cream, Fubar, Grape Gasoline S1, OG Sin, Oui Oui, SNI, Sour Rado, Woosah, Yuk Mouth
The 64 Store
Apples & Bananas, Bubba Berry
The Dispo
Bubba Berry, Cherry Diesel, Georgia Pie, Grape Gasoline S1, LCS, Marshmallow OG #9, Miracle Alien Cookies, Oui Oui, PAY, Passionfruit, Platinum Kush Breath, SNX, Sherb Crasher, Slurricane, Sugar Rush #2, Tart Pops #4, Triangle OG, Yuk Mouth
The Green Solution
Bordeaux #5, Cherry Diesel, Cherry Hills, Cookies N Cream, Durban Kush #8, Forza Sans Souci #4, Medellin, Miracle Alien Cookies, OG Sin, PAY, Peach Kush #2, SNI, SNX, Sherb Crasher, Slurricane, Sour Diesel, Sour Rado, Street Urchin, Sugar Rush #2, Tart Pops #4, Woosah, Yuk Mouth
The Happy Camper
Divine Kush Breath, Durban Kush #8, Muffinz Breath #1, SNI, Sherb Crasher
The Kind Castle
KPF, LCS, Sour Rado
Third Day Apothecary
Cherry Diesel, OG Sin, Oui Oui, Platinum Kush Breath, Yuk Mouth
Top Crop
Cherry Hills, Durban Kush #8, KPF, SNX, Sueno, Veritas Cookies
Tumbleweed
Divine Kush Breath, Durban Kush #8, Forza Sans Souci #4, SNX, Woosah, Yuk Mouth
Twin Peaks
Bubba Berry, Cherry Diesel, Georgia Pie, Miracle Alien Cookies, Sherb Crasher, Sour Rado, Sugar Rush #2, Triangle OG, Yuk Mouth
ANNA
Black Amber, Cherry Diesel, Georgia Pie, Miracle Alien Cookies, Oui Oui, Platinum Kush Breath, Sour Diesel, Sugar Rush #2, Yuk Mouth
Bud Board
Cherry Hills, Durban Kush #8, KPF, SNX, Sueno, Veritas Cookies
Buku Loud
A-Bay Bay, Apples & Bananas, Bubba Berry, Cherry Hills, Durban Kush #8, Marshmallow OG #9, Muffinz Breath #1, OZ Kush, SNI
COS Confidential
Apples & Bananas, Bubba Berry, Cherry Hills, Durban Kush #8, Oui Oui, SNI
Canna Cabinet
Blueberry Lemonade, Bubba Berry, Cherry Diesel, Divine Kush Breath, Glitter Bomb, Marshmallow OG #9, OG Sin, Oui Oui, PAY, Passionfruit, Platinum Kush Breath, SNI, SNX, Slurricane, Tangidos, Watermelon Sorbet, Woosah, Yuk Mouth
Cannabicare
Apples & Bananas, Black Amber, Bubba Berry, Cherry Diesel, Georgia Pie, Miracle Alien Cookies, Platinum Kush Breath, Sugar Rush #2, Yuk Mouth
Cherry Peak
Bubba Berry, Cherry Diesel, Cherry Hills, Divine Kush Breath, Durban Kush #8, Marshmallow OG #9, Miracle Alien Cookies, OG Sin, Oui Oui, PAY, Passionfruit, Platinum Kush Breath, SNI, SNX, Sherb Crasher, Slurricane, Sugar Rush #2, Triangle OG, Watermelon Sorbet, Woosah, Yuk Mouth
Colorado Harvest Company
Cherry Diesel, Durban Kush #8, Georgia Pie, LCS, Marshmallow OG #9, PAY, Passionfruit, Platinum Kush Breath, SNI, SNX, Slurricane, Sour Rado, Watermelon Sorbet, Woosah, Yuk Mouth
Dark Matter
Cherry Hills, Durban Kush #8, KPF, SNX, Sueno, Veritas Cookies
Denver Kush Club
Oui Oui, SNX, Sour Rado
Euflora
Divine Kush Breath, Passionfruit, Watermelon Sorbet
Green Dragon
A-Bay Bay, Black Amber, Bordeaux #5, Cookies N Cream, Durban Kush #8, Fubar, Georgia Pie, Grape Gasoline S1, LCS, Miracle Alien Cookies, SNI, Sherb Crasher, Slurricane, Sour Rado, Sugar Rush #2, Tart Pops #4, Woosah
Green World
Cherry Hills, Marshmallow OG #9, PAY, Woosah
High Class
Sueno, Veritas Cookies
High Octane
Grape Gasoline S1, OG Sin, SNX, Woosah, Yuk Mouth
Karmaceuticals
Durban Kush #8, PAY, Passionfruit, SNI, Watermelon Sorbet
LivWell- Broadway
Apples & Bananas, Bananaghani, Blueberry Lemonade, Bubba Berry, Circus Act, Durban Kush #8, Malibu Mirage, Marmot OG, Medellin, Melonade #8, Muffinz Breath #1, Oui Oui, Sour Apple, Strawberries N Cream, Turnt
LivWell- Broomfield
Malibu Mirage, Mating Call, Medellin, Melonade #8, Oui Oui, Sour Apple, Tangidos, Triangle OG
LivWell- Buckley
A-Bay Bay, Blueberry Lemonade, Bubba Berry, Cherry Punch, Forza Sans Souci #4, Glitter Bomb, Grape Gasoline S1, Malibu Mirage, Mating Call, Medellin, Melonade #8, Miracle Alien Cookies, Muffinz Breath #1, OG Sin, Oui Oui, Platinum Kush Breath, Sour Apple, Strawberries N Cream, Sueno, Tangidos, Toxic Boo, Triangle OG, Yuk Mouth
LivWell- Central Park
Bubba Berry, Durban Kush #8, Malibu Mirage, Medellin, Melonade #8, OG Sin, Sour Apple, Tangidos, Tart Pops #4, Woosah
LivWell- Colfax/City Park
Blueberry Lemonade, Bubba Berry, Medellin, Strawberries N Cream, Sueno, Turnt
LivWell- Colorado Blvd
Bubba Berry, Mating Call, Medellin, Melonade #8, Strawberries N Cream, Street Urchin, Tangidos, Tart Pops #4
LivWell- Commerce City
Apples & Bananas, Bubba Berry, Glitter Bomb, Malibu Mirage, Mating Call, Medellin, Melonade #8, Strawberries N Cream, Street Urchin
LivWell- Cortez
Apples & Bananas, Bubba Berry, Cherry Diesel, Glitter Bomb, Grape Gasoline S1, Mating Call, Medellin, Melonade #8, Muffinz Breath #1, Oui Oui, Shock Tart, Strawberries N Cream, Street Urchin, Toxic Boo, Triangle OG, Turnt, Yuk Mouth
LivWell- Evans
Blueberry Lemonade, Bubba Berry, Glitter Bomb, Malibu Mirage, Mating Call, Medellin, Melonade #8, Muffinz Breath #1, Oui Oui, Sour Apple, Sueno, Tangidos, Toxic Boo, Triangle OG, Turnt
LivWell- Federal Heights
Apples & Bananas, Bananaghani, Bubba Berry, Fubar, Glitter Bomb, Malibu Mirage, Medellin, Melonade #8, Oui Oui, Shock Tart, Sour Apple, Strawberries N Cream, Tangidos, Toxic Boo, Triangle OG, Yuk Mouth
LivWell- Ft Collins
A-Bay Bay, Apples & Bananas, Bananaghani, Blueberry Lemonade, Bubba Berry, Cherry Punch, Durban Kush #8, Electric Lemonade, Forza Sans Souci #4, Fubar, Glitter Bomb, Grape Gasoline S1, Malibu Mirage, Marmot OG, Mating Call, Medellin, Melonade #8, Muffinz Breath #1, OG Sin, Oui Oui, Pancakes, Platinum Kush Breath, Sherb Crasher, Sour Apple, Sour Rado, Strawberries N Cream, Sueno, Sunset Drive, Tangidos, Tart Pops #4, Toxic Boo, Triangle OG, Turnt, UNI, Woosah, Yuk Mouth

July 22, 2020

Cookies and Veritas: Bringing a Brand to a New Market

Written by: Owen MacMillan

As cannabis brands expand, partnerships with trusted cultivators is crucial to ensure product consistency in new markets and keeping up with customer demand.

Cookies, the cannabis brand founded by Bay Area rapper and entrepreneur Berner, recently entered a cultivation partnership with Veritas Fine Cannabis, a cannabis cultivator based in Denver. Veritas is the exclusive grower of Cookies cannabis strains in Colorado for at least the next three years, according to a deal signed in October 2019. Cookies products launched in Colorado in July.

Jon Spadafora, head of marketing and sales at Veritas, said expanding can be risky for a company if it doesn’t ensure it is picking responsible partners.

“It was important for Cookies to find someone driven by quality,” Spadafora said. “As you expand one of the biggest concerns you have is maintaining the quality that got you where you are, as you start talking about gardens that you don’t have control over.”

For Cookies’ part, the company had no concerns that Veritas would be an unreliable partner.

“Veritas is one of the kind of gold standard partners and operators, especially in Colorado,” Tori Cole, VP of marketing at Cookies, said. “They have some fire products. When we saw some photos and videos, and saw the test results, we said, ‘Oh my God, this is exactly what our flower should look like.’”

Veritas is producing 12 strains from Cookies genetic library.

Extensive communication between the companies was crucial to the process of becoming partners, with dozens of phone calls and Cookies sending representatives to tour Veritas’ facility. Feedback and open lines of communication are crucial when one company is trusting another with its genetic library and with creating the products it will put its label on.

Cole talked about entrusting the company’s strains to another company and said that Berner is very passionate about what he puts his name on. Spadafora keeps Berner updated on how the product is coming along, sharing pictures, lab tests and reviews daily to make sure the final product is as it should be. Cookies products first started to be sold in Colorado in May, and are now sold in about 50 dispensaries.“Every grower is very different,” she said. “What we try to do is standardize it so the Gary Payton you smoke in Colorado would be the same Gary Payton experience that you would have in California.”

Gary Payton, named after the NBA all-star who licensed his name to the company, is one of Cookies’ most popular and highly reviewed strains. Cole said learning to grow a new strain is complicated, and that the key to doing it the right way is keeping communication open at every step.

“[Growing a new strain] is like a new relationship, like meeting a new person,” she said. “You have to be introduced to them, learn who they are, what they like, what they don’t like. So, it is always an ongoing conversation that we have with our partners.”

Collaboration expands beyond the interview and production process, as the companies’ marketing departments make joint pushes to advertise new products as they drop.

“We are working in conjunction with the Cookies team in California to make sure that if they are marketing a new strain as it hits the shelf, they probably have that same strain hitting the shelves in multiple states,” Spadafora said. “If you have got Berner rapping about [the strain] and the Cookies team is pushing it hard on the corporate side, it certainly makes our job a lot easier to get a customer to understand and care about it.”

Both Veritas and Cookies repeated that the partnership between them is based on a shared passion and goals, rather than just profit.

“We look to have partners that share the vision of bringing good cannabis to sophisticated connoisseurs, which Colorado is filled with,” Cole said, adding that Cookies has plans to open one of its Cookies branded dispensaries there in the future. “That is why we chose Veritas, and also just what we look for when we choose any partnership.”

Source: https://www.cannabisbusinesstimes.com/article/cookies-veritas-bringing-brand-to-market/

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