Best High
, Bananaghani, Gastro Pop #4, Sherb Crasher, Unicorn Poop
Blue Heron
Durban Kush #8, El Chivo #4, White 99
Buku Loud
Bananaghani, Durban Kush #8, Peach Crescendo #2, Sherb Crasher
COS Confidential
El Chivo #4, Forza Sans Souci #4, Muffinz Breath #1, RUN, Slurricane, Space Gello, WOF
Canna Cabinet
Big Bubba Diesel, Durban Kush #8, El Chivo #4, Gastro Pop #4, Lava Breath #2, Malibu Mirage, Miracle Alien Cookies, OZ Kush, Pineapple Blast, RUN, Sour Diesel, Strawberries N Cream, Triangle OG, Unicorn Poop, White 99
Cannabicare
Frozen Dessert, Gastro Pop #4, RUN, Sour Diesel, Sueno
Cherry Peak
Bananaghani, Big Bubba Diesel, Cake Pop, Cereal Barz, Cherry Diesel, Cherry Punch, Durban Kush #8, El Chivo #4, FUN, Forza Sans Souci #4, Gastro Pop #4, Gelato 41, Grape Gasoline S1, MIL, Malibu Mirage, Miracle Alien Cookies, Peach Crescendo #2, RUN, Slurricane, Sour Diesel, Sour Rado, Strawberries N Cream, Sueno, Sunset Drive, Super Sour Lemon, Triangle OG, Unicorn Poop, Veritas Cookies, White 99
Colorado Harvest Company
Bananaghani, Cereal Barz, Durban Kush #8, El Chivo #4, Gastro Pop #4, Gelato 41, Malibu Mirage, Strawberries N Cream, Veritas Cookies, White 99
Euflora
, Dosilato #8, Durban Kush #8, Super Sour Lemon, Veritas Cookies
Herbal Healing
Big Bubba Diesel, Gelato 41, Lava Breath #2, Malibu Mirage, Veritas Cookies
Higher Grade
FUN, Forza Sans Souci #4, OZ Kush, Sherb Crasher, Slurricane
Kika Kush
Malibu Mirage, Sour Diesel, Triangle OG, Veritas Cookies
Kind Meds
Cake Pop, Muffinz Breath #1, Yuk Mouth
Kush Masters
Durban Kush #8, El Chivo #4, White 99
Livgreen
Bananaghani, Big Bubba Diesel, Cake Pop, Durban Kush #8, El Chivo #4, FUN, Gastro Pop #4, Grape Gasoline S1, Malibu Mirage, Miracle Alien Cookies, Muffinz Breath #1, Sherb Crasher, Strawberries N Cream, Triangle OG, Veritas Cookies, WRZ, White 99, Yuk Mouth
Lucky Monkey Buds
Forza Sans Souci #4, Muffinz Breath #1
Magnolia Road
Bananaghani, Big Bubba Diesel, Cake Pop, Durban Kush #8, El Chivo #4, Forza Sans Souci #4, Frozen Dessert, Lava Breath #2, MIL, Malibu Mirage, Muffinz Breath #1, OZ Kush, Peach Crescendo #2, RUN, White 99
Magnolia Road
Bananaghani, Big Bubba Diesel, Cake Pop, Cereal Barz, Cookies N Cream, Durban Kush #8, El Chivo #4, FUN, Forza Sans Souci #4, Gastro Pop #4, MIL, Malibu Mirage, Miracle Alien Cookies, Muffinz Breath #1, OZ Kush, Peach Crescendo #2, Peking Duck #6, RUN, Sherb Crasher, Slurricane, Sour Diesel, Space Gello, Strawberries N Cream, Sueno, Super Sour Lemon, Triangle OG, Unicorn Poop, Veritas Cookies, White 99
Makena
Bananaghani, Cereal Barz, Slurricane, Space Gello, Wedding Crasher
Native Roots
Bananaghani, Cake Pop, Cereal Barz, Cookies N Cream, Durban Kush #8, El Chivo #4, FUN, Forza Sans Souci #4, Frozen Dessert, Gastro Pop #4, Lava Breath #2, Malibu Mirage, Miracle Alien Cookies, Muffinz Breath #1, OZ Kush, Peach Crescendo #2, Peking Duck #6, Pineapple Blast, RUN, Sherb Crasher, Slurricane, Sour Diesel, Sour Rado, Space Gello, Strawberries N Cream, Super Sour Lemon, Triangle OG, Unicorn Poop, Veritas Cookies, WOF, Wedding Crasher, White 99
Peak North
Bananaghani, Cake Pop, Gastro Pop #4, Grape Gasoline S1, Super Sour Lemon, Veritas Cookies
Rino Supply
Cake Pop
Ripple
Cherry Diesel, Durban Kush #8, Muffinz Breath #1, Yuk Mouth
Rocky Mountain Cannabis
Rocky Mountain Cannasol
Strawberries N Cream, White 99
Rocky Road
Cake Pop, Gastro Pop #4, Unicorn Poop, Veritas Cookies, White 99
Roots RX
Gastro Pop #4, Sour Diesel, Unicorn Poop
Roots Rx
Bananaghani, Cake Pop, Cherry Diesel, Durban Kush #8, FUN, Gastro Pop #4, Muffinz Breath #1, Slurricane, Sour Rado, Strawberries N Cream, Strawberry Shortcake, Triangle OG, WOF, White 99, Yuk Mouth
Solace Meds
Cereal Barz, Slurricane, Space Gello
Star Buds
Bananaghani, Big Bubba Diesel
TGS
, Big Bubba Diesel, Cookies N Cream, Durban Kush #8, El Chivo #4, Garlic Breath, Gastro Pop #4, Gelato 41, Lava Breath #2, Malibu Mirage, Miracle Alien Cookies, Peking Duck #6, Pineapple Blast, Sherb Crasher, Slurricane, Sour Diesel, Sour Rado, Strawberries N Cream, Sueno, Super Sour Lemon, Unicorn Poop, White 99
The 404 Dispensary
Bananaghani, Big Bubba Diesel, El Chivo #4, Lava Breath #2, Malibu Mirage, Slurricane, Veritas Cookies
The 64 Store
Forza Sans Souci #4, Gastro Pop #4, Super Sour Lemon, Triangle OG, Unicorn Poop
The Dispo
Cereal Barz, Durban Kush #8, El Chivo #4, Gastro Pop #4, Miracle Alien Cookies, RUN, Slurricane, Sour Diesel, Sour Rado, Strawberries N Cream, Super Sour Lemon, Triangle OG, WOF, White 99
The Happy Camper
Bananaghani, Big Bubba Diesel, Cake Pop, Forza Sans Souci #4, MIL, Muffinz Breath #1, Sour Rado, Super Sour Lemon, Veritas Cookies
Tumbleweed
, Durban Kush #8, Miracle Alien Cookies, Peach Crescendo #2, Strawberries N Cream, Unicorn Poop, White 99
Twin Peaks
Gastro Pop #4
A Cut Above
Big Bubba Diesel, Durban Kush #8, El Chivo #4, Gelato 41, Sour Diesel, White 99
ANNA
El Chivo #4, Malibu Mirage, RUN, Veritas Cookies
BUDS LTD
Durban Kush #8, Strawberries N Cream, White 99
Berkeley Dispensary
Miracle Alien Cookies

May 13, 2021

Meet the Artist Behind Our Psychedelic-Inspired Veritas Cannabis T-Shirts and Apparel

Strain-inspired all-seeing eyes? Triangle OG pyramids with a โ€™90s vibe? Itโ€™s all in a dayโ€™s work for Veritas Art Director Sarah Egener.

The tradition of cannabis-inspired art goes back almost as far as the plant itself and is a notable counterculture hallmark.

Before there were any legal adult-use markets in America, a unique graphic on a dime bag was one of the only ways to establish a โ€œbrandโ€ and cultivate a customer base. In San Francisco, for example, Meridy Volz gained notoriety for her Sticky Fingers business selling weed brownies thanks in part to the hand-designed lunch bags that protected each order.

Simultaneously, a number of music acts with an open affinity for cannabis all came to prominence in the 1960s and โ€™70s. The result was a generation of band logosโ€”the Grateful Dead being the most obviousโ€”coming to informally serve as visual synonyms for marijuana and those who enjoy it.

Sarah Egener, Art Director at Veritas, credits this legacy of bold, often-psychedelic aesthetics as a major inspiration for her own work.

Available in the Veritas shop, Egenerโ€™s designs include a shirt featuring psychedelic eyes inspired by the five effects-based Veritas strain categories and a Triangle OG-inspired sweatshirt decked out in pop-art pyramids and Day-Glo colors.

โ€œWhen we tie in art,โ€ Egener says, โ€œit makes us bigger than just selling weed. Weโ€™re also piquing the interest of all of these other individuals who are perhaps not really smokers but love, say, Icelantic Skiing.โ€

In celebration of our psychedelic-inspired apparel, including Veritas Cannabis T-shirts, Egener joined us for a chill Q&A sesh to share her ideas, her career journey and how her designs come together.

How long have you been making art?

Iโ€™ve always been into art, since I was a little kid. Art class was always my favorite. My parents took me to a lot of museums and there was always a passion there, so I gained an appreciation. Today, Iโ€™m inspired by a lot of different things. The consumption of cannabis while I work definitely helps!

When did you know you wanted to work in the cannabis field?

Right out of college I tried environmental consulting, which was cool but not creative enough for me. From there I got involved with an agency and worked with lots of different clients and brands across the board, including a few cannabis brand projects. That was how I first dipped my toe in. Veritas is my first full-time cannabis job, but I've been a consumer since I moved to Colorado in 2012.

How do you approach the art youโ€™ve made for Veritas?

First and foremost, one of our priorities is to be about more than cannabis. I donโ€™t like too much of a stoner stigma, at least in an obvious way. I want it to be more psychedelic, so if youโ€™re high or smoking, you can enjoy seeing the colors pop without the imagery directly having to be about being a stoner.

The Veritas name has also really grown as far as becoming a regular part of peopleโ€™s households and conversations. There are a ton of brands in Colorado that just slap a bunch of pot leaves on their packaging, but theyโ€™re putting themselves in a box. By contrast, Veritas is a cannabis brand for anybody, be it connoisseurs who love their premium bud or smokers whoโ€™ve never thought of themselves as a smoker before. We like to say we're for everyone.

Did you draw on any specific inspiration for these psychedelic-inspired designs?

Thereโ€™s not any sense of โ€œdo thisโ€ or โ€œdo that,โ€ so I went with a โ€™90s Saved by the Bell vibe for the Triangle OG Crewneck. I directed it toward that because we didnโ€™t have a retro thing in our merch catalog, so I wanted to run with it. All of my designs look different. No two things look the same.

What about the Psychedelic Eyes Veritas Cannabis T-shirt?

The Psychedelic Eyes T-shirt is one that I really, really like. Itโ€™s different yet not too crazy, and still stylish, simple and modern-looking. Itโ€™s a look we like to put out there and it is one of my favorites.

And then we have the Veritas mountain leather patch, which is a totally different aesthetic!

That one was a play on a โ€œSupport Your Local Growerโ€ design, so I did what I could with a leather patch and gave it a very Patagonia vibe.

Whatโ€™s your favorite part of the job?

Our 1/8th labels are a classic and such an accomplishment. The Triangle OG design is another favorite. Merchandise and packaging are my favorite things to work on.

Whatโ€™s your favorite Veritas strain and why?The new Apple Fritter we just dropped might be my favorite. Scooby Snax is probably my classic pick but Apple Fritter gave me a really nice, relaxed high that didnโ€™t leave me couchlocked. It was a great way to decompress after work without falling asleep. Also, the smell is insane! I really like the nose on the Apple Fritter.

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