Rocky Road
Apple Fritter , Apples & Bananas, Big Bubba Diesel, Cherry Punch , Electric Lemonade , Horchata , Interdimensional Cable, Papaya Cake, Sueno, The Sauce, The Sauce , Tres Leches , El Chivo #4, INFVSED Pineapple Blast, INFVSED Scooby Snax, Peking Duck #6, Root Canal #2, Tart Pops #3
Rocky Road Remedies
Apples & Bananas, Big Bubba Diesel, Cherry Diesel, Funyunz, Garlic Breath, Interdimensional Cable, Marmot OG, Pancakes, Papaya Cake, Snickerz, Sour Diesel, Street Urchin, Sueno, Sunset Drive, GG #4, Peking Duck #6, Root Canal #2
Roots Rx
Cherry Hills , Cherry Punch , Citrus Cake , Divine Kush Breath , Eagle Scout , Frankenberry , Mac N Cheese , Mandarin Cookies , Milky Weigh , OG Sin , Oreoz , Passionfruit , Quatro Kush , Rotten Cherries , Scooby Snax , Sour Apple , Sour Diesel , Toxic Boo , Tres Leches , Tropsanto , Veritas Cookies , Durban Kush #8, GG #4, Item #9, Peking Duck #6, Root Canal #2
Sandia Botanicals
Cherry Hills, Item #9, Sueno
Simply Pure
Apples & Bananas , Rotten Cherries , Toxic Boo , El Chivo #4, INFVSED Sherb Crasher, Item #9, Melonade #8, Muffinz Breath #1
Solace Meds
Apples & Bananas , Electric Lemonade , Sex Grenade , Toxic Boo , El Chivo #4, INFVSED Sour Orange Zkittlez, Melonade #8
Spark Dispensary
Apples & Bananas, Grape Cream Cake, Pancakes, Sunset Drive
TGS
Apple Fritter , Cherry Punch , Frankenberry , Frozen Dessert , Horchata , El Chivo #4
The 404 Dispensary
Citrus Cake , Divine Kush Breath , Milky Weigh , Rotten Cherries , Tropsanto , Peking Duck #6, Root Canal #2
The 64 Store
Cherry Diesel, OG Sin
The Dispo
Apples & Bananas, Cherry Diesel, Double Deja Vu , Frankenberry , Pancakes , Papaya Cake, Passionfruit , Scooby Snax, Sour Diesel, Tangidos , The Sauce, Toxic Boo , El Chivo #4, GG #4, Item #9, Melonade #8, Peking Duck #6
The Happy Camper
Apples & Bananas , Big Bubba Diesel, Cherry Hills , Frankenberry , Frozen Dessert , Interdimensional Cable, Mac N Cheese , Mandarin Cookies , Milky Weigh , OG Sin, OG Sin , Pancakes , Passionfruit , Pruno, Quatro Kush , Rotten Cherries , Sour Apple , Street Urchin, Tangidos , Toxic Boo , Veritas Cookies , El Chivo #4, GG #4, Item #9, Melonade #8, Muffinz Breath #1, Root Canal #2
The Joint By Cannabis
Cherry Punch , Frozen Dessert , OG Sin, Pruno, Street Urchin, Melonade #8
Third Day Apothecary
Cherry Diesel, Garlic Breath, Marmot OG, Sour Diesel, GG #4, Peking Duck #6
Top Crop
Cherry Hills, Item #9, Sueno
Tumbleweed
Apples & Bananas, Big Bubba Diesel, Cherry Hills , Double Deja Vu , Electric Lemonade , Frankenberry , Georgia Pie , Horchata , Interdimensional Cable, Mac N Cheese , Scooby Snax, Sex Grenade , Sour Diesel, Sueno, The Sauce , Tres Leches , Apples & Bananas, Durban Kush #8, El Chivo #4, Item #9, Muffinz Breath #1, Root Canal #2, Sunset Drive
Twin Peaks
Frozen Dessert , OG Sin, Sex Grenade , Street Urchin, El Chivo #4, Item #9, Melonade #8, Muffinz Breath #1
Unity Rd.
Apples & Bananas , Toxic Boo , El Chivo #4, Item #9
Zipz
Cherry Diesel, Garlic Breath, Sherb Crasher, Peking Duck #6
ANNA
OG Sin, Pruno, Street Urchin, Root Canal #2
Best High
Apples & Bananas, Big Bubba Diesel, Cherry Hills , Cherry Punch , Electric Lemonade , Frankenberry , Mac N Cheese , Mandarin Cookies , OG Sin, OG Sin , Oreoz , Pruno, Pruno , Quatro Kush , Sex Grenade , Melonade #8, Root Canal #2
Blue Heron
Interdimensional Cable, OG Sin, Pancakes, Pruno, Street Urchin, Peking Duck #6, Root Canal #2
COS Confidential
Apple Fritter , Apples & Bananas , Double Deja Vu , Electric Lemonade , Horchata , Oreoz , Scooby Snax , Strawberry Guava , Triangle OG , El Chivo #4, Melonade #8, Muffinz Breath #1, Sugar Rush #2
Canna Cabinet
Apples & Bananas , Pancakes , Toxic Boo , Veritas Cookies , El Chivo #4, Item #9, Melonade #8, Muffinz Breath #1
CannaCo
Apples & Bananas, Cherry Diesel, Garlic Breath, Pancakes, Scooby Snax, Sour Diesel, The Sauce, GG #4
Cannabicare
Apple Fritter , Apples & Bananas , Cherry Diesel, Cherry Hills , Garlic Breath, OG Sin, Sherb Crasher, Sour Diesel, Durban Kush #8, El Chivo #4, Melonade #8, Muffinz Breath #1, Sugar Rush #2
Cherry Peak
Apples & Bananas , Electric Lemonade , Frozen Dessert , OG Sin, Pancakes , Street Urchin, Toxic Boo , Tres Leches , El Chivo #4, Item #9, Melonade #8, Muffinz Breath #1
Colorado Harvest Company
Apple Fritter , Apples & Bananas, Apples & Bananas , Big Bubba Diesel, Cherry Hills , Cherry Punch , Electric Lemonade , Frankenberry , Frozen Dessert , Georgia Pie , Horchata , Interdimensional Cable, Mac N Cheese , Marmot OG, OG Sin, OG Sin , Oreoz , Pancakes , Papaya Cake , Pruno, Pruno , Rotten Cherries , Sex Grenade , Snickerz, Sour Apple , Street Urchin, The Sauce , Toxic Boo , Tres Leches , Veritas Cookies , Apples & Bananas, El Chivo #4, INFVSED Scooby Snax, INFVSED The Sauce, Item #9, Melonade #8, Muffinz Breath #1, Peking Duck #6, Root Canal #2, Sugar Rush #2, Sunset Drive, Tart Pops #3
Dark Matter
Cherry Hills, Item #9, Sueno
EMJ's
Apples & Bananas, Big Bubba Diesel, Cherry Diesel, Scooby Snax, Snickerz, Street Urchin, Sunset Drive, The Sauce, GG #4, Peking Duck #6
Elevated
Electric Lemonade , Sex Grenade , The Sauce , Toxic Boo , El Chivo #4, INFVSED Sueno
Emerald City Wellness
Cherry Diesel, INFVSED Oreoz, INFVSED Sour Orange Zkittlez, Peking Duck #6
Green Dragon
Apple Fritter , Electric Lemonade , Horchata , Oreoz , Pancakes , Pruno , Toxic Boo , Veritas Cookies , El Chivo #4, Item #9, Melonade #8, Muffinz Breath #1
Green World Express
Apples & Bananas, Frankenberry , Mac N Cheese , Snickerz, Sour Diesel, Tres Leches , El Chivo #4
HERBS 4 YOU
Electric Lemonade , Sex Grenade , Root Canal #2
High Class
Cherry Hills, Item #9, Sueno
Igadi
Cherry Diesel, Electric Lemonade , Frozen Dessert , Garlic Breath, OG Sin , Pancakes, Rotten Cherries , Snickerz, Sour Diesel, Sunset Drive, El Chivo #4, GG #4
Kind Care of Colorado
Toxic Boo , El Chivo #4, INFVSED Apple Fritter, INFVSED Peking Duck #6, INFVSED Scooby Snax, INFVSED Sherb Crasher, INFVSED Sueno, INFVSED Sunset Drive, INFVSED The Sauce, INFVSED Yuk Mouth, Melonade #8
LA CASA CANNA BIS
Apples & Bananas, Frankenberry , Mac N Cheese , Snickerz, Sour Diesel, Tres Leches , El Chivo #4
LIGHTSHADE
Apples & Bananas , Frankenberry , The Sauce , El Chivo #4, INFVSED Sueno, Item #9
Lightshade
Apple Fritter , Apples & Bananas, Apples & Bananas , Electric Lemonade , Frankenberry , Pruno , The Sauce , El Chivo #4, Item #9
Livgreen
Apples & Bananas, Apples & Bananas , Big Bubba Diesel, Cherry Diesel, Cherry Hills , Double Deja Vu , Frankenberry , Funyunz, Georgia Pie , Oreoz , Pancakes, Pancakes , Scooby Snax , Snickerz, Sour Diesel, Sunset Drive, The Sauce, Veritas Cookies , El Chivo #4, GG #4, Item #9, Melonade #8
Lucky Monkey Buds
Apples & Bananas, Garlic Breath, Pancakes, Scooby Snax, Sour Diesel
Magnolia Road
Chemdawg , Divine Kush Breath , Milky Weigh , OG Sin , Tropsanto , Watermelon Sorbet , Durban Kush #8, Root Canal #2
Magnolia Road
Apples & Bananas , Chemdawg , Cherry Hills , Cherry Punch , Divine Kush Breath , OG Sin, OG Sin , Papaya Cake, Pruno, Scooby Snax , Street Urchin, The Sauce, Tropsanto , Watermelon Sorbet , Durban Kush #8, El Chivo #4, Item #9, Peking Duck #6, Root Canal #2
Makena
Apples & Bananas , Rotten Cherries , El Chivo #4, Item #9
Mellow Harvest
Cherry Hills, Item #9, Sueno
Munchiez
Sueno
Native Roots
Apple Fritter , Apples & Bananas , Cherry Hills , Cherry Punch , Double Deja Vu , Electric Lemonade , Frankenberry , Frozen Dessert , Horchata , Interdimensional Cable, Mac N Cheese , OG Sin, OG Sin , Oreoz , Pancakes , Pruno, Pruno , Rotten Cherries , Sex Grenade , Street Urchin, The Sauce , Tres Leches , Veritas Cookies , Durban Kush #8, El Chivo #4, INFVSED The Sauce, Item #9, Melonade #8, Muffinz Breath #1, Peking Duck #6, Root Canal #2
Oasis Cannabis Superstore
Cherry Hills , OG Sin, Veritas Cookies , Item #9
Peak Dispensary
Electric Lemonade , OG Sin, Pruno , Sex Grenade
Peak North
Horchata , Tres Leches , INFVSED Apple Fritter, INFVSED Scooby Snax, INFVSED The Sauce, INFVSED Yuk Mouth, Item #9
Roadrunner Cannabis
Item #9, Sueno
Rocky Mountain Blaze
Big Bubba Diesel, Electric Lemonade , Horchata , Papaya Cake, Sex Grenade , Tres Leches , El Chivo #4, Peking Duck #6
Rocky Mountain Cannasol
Eagle Scout , Horchata , Pruno, Rotten Cherries , Scooby Snax , Toxic Boo

May 13, 2021

Meet the Artist Behind Our Psychedelic-Inspired Veritas Cannabis T-Shirts and Apparel

Strain-inspired all-seeing eyes? Triangle OG pyramids with a โ€™90s vibe? Itโ€™s all in a dayโ€™s work for Veritas Art Director Sarah Egener.

The tradition of cannabis-inspired art goes back almost as far as the plant itself and is a notable counterculture hallmark.

Before there were any legal adult-use markets in America, a unique graphic on a dime bag was one of the only ways to establish a โ€œbrandโ€ and cultivate a customer base. In San Francisco, for example, Meridy Volz gained notoriety for her Sticky Fingers business selling weed brownies thanks in part to the hand-designed lunch bags that protected each order.

Simultaneously, a number of music acts with an open affinity for cannabis all came to prominence in the 1960s and โ€™70s. The result was a generation of band logosโ€”the Grateful Dead being the most obviousโ€”coming to informally serve as visual synonyms for marijuana and those who enjoy it.

Sarah Egener, Art Director at Veritas, credits this legacy of bold, often-psychedelic aesthetics as a major inspiration for her own work.

Available in the Veritas shop, Egenerโ€™s designs include a shirt featuring psychedelic eyes inspired by the five effects-based Veritas strain categories and a Triangle OG-inspired sweatshirt decked out in pop-art pyramids and Day-Glo colors.

โ€œWhen we tie in art,โ€ Egener says, โ€œit makes us bigger than just selling weed. Weโ€™re also piquing the interest of all of these other individuals who are perhaps not really smokers but love, say, Icelantic Skiing.โ€

In celebration of our psychedelic-inspired apparel, including Veritas Cannabis T-shirts, Egener joined us for a chill Q&A sesh to share her ideas, her career journey and how her designs come together.

How long have you been making art?

Iโ€™ve always been into art, since I was a little kid. Art class was always my favorite. My parents took me to a lot of museums and there was always a passion there, so I gained an appreciation. Today, Iโ€™m inspired by a lot of different things. The consumption of cannabis while I work definitely helps!

When did you know you wanted to work in the cannabis field?

Right out of college I tried environmental consulting, which was cool but not creative enough for me. From there I got involved with an agency and worked with lots of different clients and brands across the board, including a few cannabis brand projects. That was how I first dipped my toe in. Veritas is my first full-time cannabis job, but I've been a consumer since I moved to Colorado in 2012.

How do you approach the art youโ€™ve made for Veritas?

First and foremost, one of our priorities is to be about more than cannabis. I donโ€™t like too much of a stoner stigma, at least in an obvious way. I want it to be more psychedelic, so if youโ€™re high or smoking, you can enjoy seeing the colors pop without the imagery directly having to be about being a stoner.

The Veritas name has also really grown as far as becoming a regular part of peopleโ€™s households and conversations. There are a ton of brands in Colorado that just slap a bunch of pot leaves on their packaging, but theyโ€™re putting themselves in a box. By contrast, Veritas is a cannabis brand for anybody, be it connoisseurs who love their premium bud or smokers whoโ€™ve never thought of themselves as a smoker before. We like to say we're for everyone.

Did you draw on any specific inspiration for these psychedelic-inspired designs?

Thereโ€™s not any sense of โ€œdo thisโ€ or โ€œdo that,โ€ so I went with a โ€™90s Saved by the Bell vibe for the Triangle OG Crewneck. I directed it toward that because we didnโ€™t have a retro thing in our merch catalog, so I wanted to run with it. All of my designs look different. No two things look the same.

What about the Psychedelic Eyes Veritas Cannabis T-shirt?

The Psychedelic Eyes T-shirt is one that I really, really like. Itโ€™s different yet not too crazy, and still stylish, simple and modern-looking. Itโ€™s a look we like to put out there and it is one of my favorites.

And then we have the Veritas mountain leather patch, which is a totally different aesthetic!

That one was a play on a โ€œSupport Your Local Growerโ€ design, so I did what I could with a leather patch and gave it a very Patagonia vibe.

Whatโ€™s your favorite part of the job?

Our 1/8th labels are a classic and such an accomplishment. The Triangle OG design is another favorite. Merchandise and packaging are my favorite things to work on.

Whatโ€™s your favorite Veritas strain and why?The new Apple Fritter we just dropped might be my favorite. Scooby Snax is probably my classic pick but Apple Fritter gave me a really nice, relaxed high that didnโ€™t leave me couchlocked. It was a great way to decompress after work without falling asleep. Also, the smell is insane! I really like the nose on the Apple Fritter.

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