Rocky Road
Bananaghani, Forza Sans Souci #4, MIL, OZ Kush, Slurricane, Sour Rado, Square Grouper #2, Sueno, Triangle OG
Rocky Road Remedies
Colorado Cutthroat, MIL, Sour Rado, Square Grouper #2, Sueno, Super Sour Lemon, Unicorn Poop,   Yuk Mouth
Roots Rx
Black Amber, LCS, Malibu Mirage, Peach Crescendo #2, Peking Duck #6, Sour Rado, The Sauce, Unicorn Poop, Veritas Cookies, WOF
Simply Pure
Carat Cake #2, Melonade #8, Purple Milk, Sour Rado, Sueno, The Sauce, Triangle OG, Unicorn Poop
Skunked
Forza Sans Souci #4, MIL, OZ Kush, Slurricane, Sour Rado, Square Grouper #2, Strawberries N Cream, Sueno, Super Sour Lemon, Unicorn Poop
TGS
Colorado Cutthroat, Forza Sans Souci #4, GG #4, Gold Dropz, Grape OZ, LCS, OZ Kush, Peking Duck #6, Platinum Kush Breath, Shock Tart, Slurricane, Sour Rado, Square Grouper #2, Sueno, Triangle OG, Unicorn Poop, Veritas Cookies, WRZ
THE GREEN SOLUTION LLC
Grape OZ, Purple Milk, Sueno
The 404 Dispensary
Bananaghani, Black Amber, OZ Kush, The Sauce, Veritas Cookies
The 64 Store
Colorado Cutthroat, Forza Sans Souci #4, Oz Kush, Peking Duck #6, Platinum Kush Breath, Sour Rado, Square Grouper #2, Sueno, Triangle OG
The Dispo
MIL, OZ Kush, Peach Crescendo #2, Slurricane, Sour Diesel, Square Grouper #2, Sueno, Veritas Cookies
Tumbleweed
Colorado Cutthroat, Dosilato #8, Item #9, LCS, Macchiato Haze, Unicorn Poop
Canna Cabinet
Bananaghani, Black Amber, Carat Cake #2, Dosilato #8, Durban Kush #8, GG #4, Item #9, KPF, Macchiato Haze, OZ Kush, Papaya Cake, Pineapple Blast, Purple Milk, Root Canal #2, Sour Rado, Super Sour Lemon, The Sauce, Triangle OG, Unicorn Poop, Veritas Cookies
Cannabicare
Colorado Cutthroat, Forza Sans Souci #4, Oz Kush, Peking Duck #6, Platinum Kush Breath, Sour Rado, Square Grouper #2, Sueno, Triangle OG, Unicorn Poop
Colorado Harvest Company
Colorado Cutthroat, Gold Dropz, OZ Kush, PZ3, Square Grouper #2, Sueno, WRZ
HERBS 4 YOU
Sour Diesel
High Octane
Bananaghani, Black Amber, OZ Kush, The Sauce, Veritas Cookies
Kind Care of Colorado
Colorado Cutthroat, Forza Sans Souci #4, Frozen Dessert, Fruit Snacks, Gold Dropz, Item #9, KPF, OZ Kush, Peach Crescendo #2, Platinum Kush Breath, Root Canal #2, Slurricane, Sueno, Super Sour Lemon, The Sauce,   Yuk Mouth
Lightshade
Gold Dropz, Peking Duck #6, Root Canal #2, Sueno
Magnolia Rd
Bananaghani, Black Amber, Carat Cake #2, Cereal Barz, Colorado Cutthroat, Gold Dropz, Grape OZ, Lava Breath #2, MIL, Macchiato Haze, Malibu Mirage, Peach Crescendo #2, Peking Duck #6, Platinum Kush Breath, Purple Milk, Root Canal #2, Slurricane, Sour Diesel, Super Sour Lemon, The Sauce, Triangle OG, Unicorn Poop, Veritas Cookies, Wedding Crasher
Magnolia Road
Bananaghani, Black Amber, Cereal Barz, Colorado Cutthroat, FUN, Forza Sans Souci #4, GG #4, Gold Dropz, Grape OZ, Item #9, LCS, Lava Breath #2, MIL, Macchiato Haze, Malibu Mirage, Muffinz Breath #1, OZ Kush, Peach Crescendo #2, Peking Duck #6, Platinum Kush Breath, Purple Milk, Sherb Crasher, Slurricane, Sour Diesel, Sour Rado, Strawberries N Cream, Sueno, The Sauce, Triangle OG, Unicorn Poop, Veritas Cookies, Wedding Crasher,   Yuk Mouth
Medicine Man
Bananaghani, Peking Duck #6, Triangle OG, Unicorn Poop
Native Roots
Carat Cake #2, Colorado Cutthroat, Dosilato #8, Forza Sans Souci #4, Frozen Dessert, Fruit Snacks, GG #4, Garlic Breath, Gold Dropz, Grape OZ, Item #9, KPF, Lava Breath #2, MIL, Macchiato Haze, Melonade #8, ORE, OZ Kush, PZ3, Papaya Cake, Peach Crescendo #2, Peking Duck #6, Pineapple Blast, Platinum Kush Breath, Purple Milk, Root Canal #2, SOZ, Shock Tart, Sour Rado, Square Grouper #2, Sueno, Super Lemon G, Super Sour Lemon, The Sauce, Triangle OG, WRZ, Wedding Crasher, White 99
Nature's Herbs and Wellness Distribution Center
Fruit Snacks, Gold Dropz, Item #9, MIL, OZ Kush, Slurricane, Square Grouper #2, Sueno, Super Sour Lemon
Rino Supply
Bananaghani, Peking Duck #6
Ripple
Durban Kush #8, Gold Dropz, Item #9, Macchiato Haze, PZ3, Papaya Cake, Shock Tart
Rocky Mountain Cannabis
Forza Sans Souci #4, MIL, OZ Kush, Slurricane, Square Grouper #2, Super Sour Lemon

April 7, 2021

Meet the Colorado Artist Behind Our Custom Veritas Skis

Artist Joe Palec shares the inside story on how winter sports and cannabis inspired his graphic design for the Veritas skis made in partnership with Icelantic.

When it comes to cannabis culture, there is no offseason. Long before the law turned friendly, for example, cannabis and winter sports had already established an intractable bond—the secret slopeside smoke shacks are the stuff of legend. Fast-forward to today, and it’s this rich history that Denver artist Joe Palec drew from when he was recently tapped to design graphics for a custom set of Veritas x Icelantic Nomad 105 skis.

Just as Veritas Fine Cannabis is committed to ensuring consumers find the right strain for every occasion, every time, Palec’s unmistakable style blurs a stream-of-consciousness approach with intricate, surreal illustrations—each perfectly paired to the project at hand.

Thus, when Palec was asked to lend his talents in putting a Veritas twist on Icelantic’s flagship model Nomad 105 skis, he turned to those who knew the culture best for inspiration.

In keeping with the principles that guide all elements of the Veritas ethos—a hands-on approach from seed to harvest, cultivation consistency, quality over everything—Palec has produced a remarkable, one-of-a-kind design. As for how Palec would describe his final graphic art?

“Dangerously whimsical,” he says.

Check out this Q&A for more on Palec’s artistic background, his favorite Veritas strain, and much more:

How did you find yourself in this line of work? 

I’ve always been good at it. I was always doodling for friends, but then about three years ago, I started to take it seriously, producing shows and doing commercial work. It’s been a long road but it’s been working for me so far! 

Do you have any major influences as an artist?

One would be Martin Handford, the artist behind Where’s Waldo. I’ve always been into that style. I like making art that people want to look at but hopefully where they can have some fun with the work too.

What was your inspiration for the custom Veritas x Icelantic Nomad 105 skis design?

Veritas is a cannabis brand, so I obviously wanted to work that theme into it. I also spent a weekend with some avid skier friends and asked them if they knew any ski terms that might qualify as a double entendre so that I could work them into the design. So skiing tricks like the Daffy Duck and the Truck Driver and terminology like “yard sale” [aka eating it on the slopes], “pizza / fries” [ski positions], and “park rat.” I utilized all of that stuff as inspiration for my design.

How did you start designing for cannabis brands?

Separate from my work as an artist, I also work in cannabis, so I know a lot of people and budtenders within the industry. There’s actually a lot of overlap between the art and cannabis communities in Denver, thanks to brands like Veritas, which is really active in the art community and goes out of its way to cultivate relationships with artists.

I also definitely need to give a big shout-out to Robert Gray [@robtheartmuseum], who puts together really cool cannabis-influenced art events. It was at one of those events where I was first introduced to the Veritas team. I’m so grateful to work with a brand like Veritas that is so invested in the art community and in supporting the artists that are a part of it.

Do you have a favorite Veritas strain?

My go-to is Cake Pop. It’s one of those strains that doesn’t make me freak out, which I tend to do a lot. It just gets me into a great headspace, plus it helps me concentrate and gets my creative flow going.
The Veritas strain library is your source for tasty options for any activity, conveniently organized by whatever experience you’re looking for.  

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