Backstage Grass
First Class Funk, Triangle OG
Best Budz
WOF, Yuk Mouth
Best High
Apples & Bananas, Cherry Hills, Marshmallow OG #9, PAY, Passionfruit, SNX, Slurricane
Blue Heron
A-Bay Bay, Apples & Bananas, Black Amber, Cherry Diesel, FUBAR, Glitter Bomb, Grape Gasoline S1, Medellin, Sour Rado
Bud Board
Cherry Hills, Durban Kush #8, KPF, SNX, Sueno, Veritas Cookies
COS Confidential
First Class Funk, Marshmallow OG #9, OZ Kush, Sudz, Triangle OG, WOF, Wedding Crasher, Yuk Mouth
Canna Cabinet
A-Bay Bay, Apples & Bananas, Bananaghani, Black Amber, Blueberry Lemonade, Durban Kush #8, FUBAR, First Class Funk, Gelato 41, Glitter Bomb, Grape Gasoline S1, Medellin, Orange Acai, PAY, Passionfruit, Puzzle Juice, SNI, SNX, Slurricane, Sour Apple, Sour Rado, Sudz, Super Sour Lemon, Tangidos, Turnt, WOF, WRZ, Watermelon Sorbet, Wedding Crasher, Woosah, Yuk Mouth
Cannabicare
First Class Funk, Glitter Bomb, Grape Gasoline S1, Medellin, Sour Rado, Sudz, WOF
Cherry Peak
A-Bay Bay, Apples & Bananas, Bananaghani, Blueberry Lemonade, Durban Kush #8, El Chivo #4, Frozen Dessert, Glitter Bomb, Grape Gasoline S1, Marshmallow OG #9, Medellin, Muffinz Breath #1, Orange Acai, PAY, SNI, SNX, Slurricane, Sour Apple, Sour Rado, Street Urchin, Sudz, Super Sour Lemon, Tangidos, Turnt
Chronic Therapy
A-Bay Bay, Black Amber, FUBAR, Sour Rado, Woosah
Colorado Harvest Company
Apples & Bananas, Bananaghani, Black Amber, Blueberry Lemonade, Divine Kush Breath, Durban Kush #8, El Chivo #4, FUBAR, First Class Funk, Frozen Dessert, Gelato 41, Glitter Bomb, Grape Gasoline S1, Marshmallow OG #9, Medellin, Melonade #8, Orange Acai, PAY, Passionfruit, Puzzle Juice, SNI, SNX, Sour Apple, Sour Rado, Sudz, Super Sour Lemon, Tangidos, Triangle OG, Turnt, WOF, WRZ, Watermelon Sorbet, Woosah
Dark Matter
Cherry Hills, Durban Kush #8, KPF, SNX, Sueno, Veritas Cookies
Elevated
Melonade #8, Muffinz Breath #1, Passionfruit, SNI, Sudz, Triangle OG, Woosah
Emerald Fields
Black Amber, Cherry Hills, Durban Kush #8, First Class Funk, Marshmallow OG #9, Melonade #8, Muffinz Breath #1, SNI, SNX, Sour Rado, Street Urchin, Sudz, WOF, Watermelon Sorbet, Woosah, Yuk Mouth
Emerald Fields Wash Park
First Class Funk, Street Urchin, Sudz, WOF, Watermelon Sorbet, Woosah
Fiddlers Green
A-Bay Bay, Blueberry Lemonade, SNI, Sour Apple, Turnt
Green World
A-Bay Bay, Black Amber, FUBAR, Sour Rado, Woosah
Green World Express
Peach Kush #2
High Class
Sueno, Veritas Cookies
Kind Care of Colorado
A-Bay Bay, Apples & Bananas, Bananaghani, Black Amber, Durban Kush #8, El Chivo #4, FUBAR, First Class Funk, Glitter Bomb, Grape Gasoline S1, Marshmallow OG #9, Medellin, PAY, Passionfruit, Slurricane, Sour Rado, Street Urchin, Sudz
LA CASA CANNA BIS
Peach Kush #2
LivWell - Central Park
Watermelon Sorbet
LivWell - Commerce City
Bordeaux #5, Divine Kush Breath
LivWell - Cortez
Bordeaux #5, Cherry Hills, Divine Kush Breath
LivWell - Evans
Watermelon Sorbet
LivWell - Federal Heights
Divine Kush Breath
LivWell - Mancos
Cherry Hills
LivWell - Peoria
Watermelon Sorbet
LivWell - Tower Road
Bordeaux #5, Cherry Hills, Divine Kush Breath
LivWell - Uptown
Divine Kush Breath
Livgreen
A-Bay Bay, Apples & Bananas, Bananaghani, Black Amber, FUBAR, Glitter Bomb, Grape Gasoline S1, PAY, Slurricane, Sour Rado, Triangle OG, Woosah, Yuk Mouth
Lucky Monkey Buds
FUBAR, First Class Funk, Grape Gasoline S1
Magnolia Rd
Cherry Hills
Magnolia Road
A-Bay Bay, Apples & Bananas, Black Amber, Bubba Berry, Cherry Hills, Divine Kush Breath, Durban Kush #8, FUBAR, First Class Funk, Glitter Bomb, Grape Gasoline S1, Muffinz Breath #1, Passionfruit, Platinum Kush Breath, Sour Rado, Tart Pops #4, Woosah, Yuk Mouth
Medicine Man
Apples & Bananas, Black Amber, FUBAR, First Class Funk
Mellow Harvest
Durban Kush #8, KPF, SNX, Sueno, Veritas Cookies
Native Roots
A-Bay Bay, Apples & Bananas, Bananaghani, Black Amber, Bordeaux #5, Cherry Diesel, Cherry Hills, Cherry Punch, Cookies N Cream, Divine Kush Breath, Durban Kush #8, El Chivo #4, FUBAR, First Class Funk, Forza San Souci #4, Frozen Dessert, Gelato 41, Glitter Bomb, Grape Gasoline S1, LCS, Marshmallow OG #9, Melonade #8, Muffinz Breath #1, OZ Kush, Orange Acai, PAY, Passionfruit, Peach Crescendo #2, Puzzle Juice, RUN, SNI, SNX, Slurricane, Sour Rado, Street Urchin, Sudz, Super Sour Lemon, Tart Pops #4, Triangle OG, WOF, WRZ, Watermelon Sorbet, Wedding Crasher, Woosah, Yuk Mouth
Nature's Kiss
Bordeaux #5, Cherry Hills, Durban Kush #8, Passionfruit, SNX
Peak North
Black Amber, Durban Kush #8, First Class Funk, Passionfruit, Triangle OG, Yuk Mouth
Police and Thieves
Durban Kush #8, LCS, SNI, Sherb Crasher, Triangle OG
RoadRunner
KPF, SNX, Veritas Cookies
Rocky Mountain
A-Bay Bay, Black Amber, Blueberry Lemonade, FUBAR, SNI, Slurricane, Sour Apple, Sour Rado, Tangidos, Woosah
Rocky Mountain Blaze
A-Bay Bay, Black Amber, Bordeaux #5, FUBAR, First Class Funk, Marshmallow OG #9, PAY, Woosah
Rocky Mountain Cannasol
Apples & Bananas, Cherry Hills, Passionfruit, SNI, Sudz
Rocky Road Remedies
Apples & Bananas, FUBAR, Glitter Bomb, Grape Gasoline S1, Medellin, Puzzle Juice, Sour Rado, Woosah
Roots Rx
Bananaghani, Blueberry Lemonade, Bordeaux #5, Bubba Berry, Cherry Hills, Divine Kush Breath, Durban Kush #8, El Chivo #4, Muffinz Breath #1, Passionfruit, SNX, Sour Apple, Sudz, Tart Pops #4, Triangle OG, Turnt, WOF, Wedding Crasher
SMOKEY'S
Cherry Hills, First Class Funk, Melonade #8, Muffinz Breath #1, SNI, SNX, Street Urchin, WOF, Watermelon Sorbet, Woosah
Skunked
A-Bay Bay, Apples & Bananas, Black Amber, FUBAR, Glitter Bomb, Grape Gasoline S1, Medellin, Sour Rado, Woosah
Solace Meds
Apples & Bananas, Divine Kush Breath, Durban Kush #8, El Chivo #4, First Class Funk, SNI, Slurricane, Street Urchin, Sudz, Yuk Mouth
Spark Dispensary
First Class Funk, Marshmallow OG #9, Sudz, Triangle OG, Wedding Crasher, Yuk Mouth
Standing Akimbo
Bordeaux #5, Cherry Hills, Divine Kush Breath, Durban Kush #8, First Class Funk, Forza San Souci #4, Marshmallow OG #9, Melonade #8, Muffinz Breath #1, OZ Kush, PAY, Passionfruit, SNI, Slurricane, Street Urchin, Sudz, Triangle OG, WOF, Watermelon Sorbet, Woosah, Yuk Mouth
Star Buds
Durban Kush #8, El Chivo #4, Peach Crescendo #2, Peach Kush #2, Slurricane, Triangle OG, Yuk Mouth
Starbuds
Durban Kush #8, El Chivo #4, Peach Crescendo #2, Peach Kush #2, Slurricane, Triangle OG, Yuk Mouth
TGS
A-Bay Bay, Apples & Bananas, Black Amber, Blueberry Lemonade, Bordeaux #5, Cherry Hills, Divine Kush Breath, Durban Kush #8, First Class Funk, Frozen Dessert, Glitter Bomb, Marshmallow OG #9, Muffinz Breath #1, OZ Kush, PAY, Passionfruit, SNI, SNX, Slurricane, Sour Rado, Street Urchin, Sudz, WOF, Woosah
THE GREEN SOLUTION LLC
Apples & Bananas
The 404 Dispensary
A-Bay Bay, Blueberry Lemonade, Cherry Hills, Durban Kush #8, Muffinz Breath #1, Slurricane, Triangle OG
The 64 Store
A-Bay Bay, Black Amber, Fubar, Marshmallow OG #9
The Dispo
A-Bay Bay, Black Amber, Blueberry Lemonade, Cherry Diesel, FUBAR, First Class Funk, Grape Gasoline S1, Marshmallow OG #9, Orange Acai, PAY, Puzzle Juice, SNI, Slurricane, Sour Apple, Sour Rado, Super Sour Lemon, Tangidos, Triangle OG, Turnt, WOF, Woosah
The Underground Station
Cherry Hills, El Chivo #4, Wedding Crasher
Top Crop
Cherry Hills, Durban Kush #8, KPF, SNX, Sueno, Veritas Cookies
Tumbleweed
Apples & Bananas, FUBAR, Marshmallow OG #9, OZ Kush, Passionfruit, Puzzle Juice, SNX, WOF
Twin Peaks
A-Bay Bay, Apples & Bananas, Blueberry Lemonade, Durban Kush #8, El Chivo #4, First Class Funk, Glitter Bomb, Grape Gasoline S1, SNI, Slurricane, Sour Apple

April 7, 2021

Meet the Colorado Artist Behind Our Custom Veritas Skis

Artist Joe Palec shares the inside story on how winter sports and cannabis inspired his graphic design for the Veritas skis made in partnership with Icelantic.

When it comes to cannabis culture, there is no offseason. Long before the law turned friendly, for example, cannabis and winter sports had already established an intractable bond—the secret slopeside smoke shacks are the stuff of legend. Fast-forward to today, and it’s this rich history that Denver artist Joe Palec drew from when he was recently tapped to design graphics for a custom set of Veritas x Icelantic Nomad 105 skis.

Just as Veritas Fine Cannabis is committed to ensuring consumers find the right strain for every occasion, every time, Palec’s unmistakable style blurs a stream-of-consciousness approach with intricate, surreal illustrations—each perfectly paired to the project at hand.

Thus, when Palec was asked to lend his talents in putting a Veritas twist on Icelantic’s flagship model Nomad 105 skis, he turned to those who knew the culture best for inspiration.

In keeping with the principles that guide all elements of the Veritas ethos—a hands-on approach from seed to harvest, cultivation consistency, quality over everything—Palec has produced a remarkable, one-of-a-kind design. As for how Palec would describe his final graphic art?

“Dangerously whimsical,” he says.

Check out this Q&A for more on Palec’s artistic background, his favorite Veritas strain, and much more:

How did you find yourself in this line of work? 

I’ve always been good at it. I was always doodling for friends, but then about three years ago, I started to take it seriously, producing shows and doing commercial work. It’s been a long road but it’s been working for me so far! 

Do you have any major influences as an artist?

One would be Martin Handford, the artist behind Where’s Waldo. I’ve always been into that style. I like making art that people want to look at but hopefully where they can have some fun with the work too.

What was your inspiration for the custom Veritas x Icelantic Nomad 105 skis design?

Veritas is a cannabis brand, so I obviously wanted to work that theme into it. I also spent a weekend with some avid skier friends and asked them if they knew any ski terms that might qualify as a double entendre so that I could work them into the design. So skiing tricks like the Daffy Duck and the Truck Driver and terminology like “yard sale” [aka eating it on the slopes], “pizza / fries” [ski positions], and “park rat.” I utilized all of that stuff as inspiration for my design.

How did you start designing for cannabis brands?

Separate from my work as an artist, I also work in cannabis, so I know a lot of people and budtenders within the industry. There’s actually a lot of overlap between the art and cannabis communities in Denver, thanks to brands like Veritas, which is really active in the art community and goes out of its way to cultivate relationships with artists.

I also definitely need to give a big shout-out to Robert Gray [@robtheartmuseum], who puts together really cool cannabis-influenced art events. It was at one of those events where I was first introduced to the Veritas team. I’m so grateful to work with a brand like Veritas that is so invested in the art community and in supporting the artists that are a part of it.

Do you have a favorite Veritas strain?

My go-to is Cake Pop. It’s one of those strains that doesn’t make me freak out, which I tend to do a lot. It just gets me into a great headspace, plus it helps me concentrate and gets my creative flow going.
The Veritas strain library is your source for tasty options for any activity, conveniently organized by whatever experience you’re looking for.  

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