Sandia Botanicals
Cherry Hills, Item #9, Sueno
Simply Pure
Apples & Bananas , Rotten Cherries , Toxic Boo , El Chivo #4, INFVSED Sherb Crasher, Item #9, Melonade #8, Muffinz Breath #1
Solace Meds
Apples & Bananas , Electric Lemonade , Sex Grenade , Toxic Boo , El Chivo #4, INFVSED Sour Orange Zkittlez, Melonade #8
Spark Dispensary
Apples & Bananas, Grape Cream Cake, Pancakes, Sunset Drive
TGS
Apple Fritter , Cherry Punch , Frankenberry , Frozen Dessert , Horchata , El Chivo #4
The 404 Dispensary
Citrus Cake , Divine Kush Breath , Milky Weigh , Rotten Cherries , Tropsanto , Peking Duck #6, Root Canal #2
The 64 Store
Cherry Diesel, OG Sin
The Dispo
Apples & Bananas, Cherry Diesel, Double Deja Vu , Frankenberry , Pancakes , Papaya Cake, Passionfruit , Scooby Snax, Sour Diesel, Tangidos , The Sauce, Toxic Boo , El Chivo #4, GG #4, Item #9, Melonade #8, Peking Duck #6
The Happy Camper
Apples & Bananas , Big Bubba Diesel, Cherry Hills , Frankenberry , Frozen Dessert , Interdimensional Cable, Mac N Cheese , Mandarin Cookies , Milky Weigh , OG Sin, OG Sin , Pancakes , Passionfruit , Pruno, Quatro Kush , Rotten Cherries , Sour Apple , Street Urchin, Tangidos , Toxic Boo , Veritas Cookies , El Chivo #4, GG #4, Item #9, Melonade #8, Muffinz Breath #1, Root Canal #2
The Joint By Cannabis
Cherry Punch , Frozen Dessert , OG Sin, Pruno, Street Urchin, Melonade #8
Third Day Apothecary
Cherry Diesel, Garlic Breath, Marmot OG, Sour Diesel, GG #4, Peking Duck #6
Top Crop
Cherry Hills, Item #9, Sueno
Tumbleweed
Apples & Bananas, Big Bubba Diesel, Cherry Hills , Double Deja Vu , Electric Lemonade , Frankenberry , Georgia Pie , Horchata , Interdimensional Cable, Mac N Cheese , Scooby Snax, Sex Grenade , Sour Diesel, Sueno, The Sauce , Tres Leches , Apples & Bananas, Durban Kush #8, El Chivo #4, Item #9, Muffinz Breath #1, Root Canal #2, Sunset Drive
Twin Peaks
Frozen Dessert , OG Sin, Sex Grenade , Street Urchin, El Chivo #4, Item #9, Melonade #8, Muffinz Breath #1
Unity Rd.
Apples & Bananas , Toxic Boo , El Chivo #4, Item #9
Zipz
Cherry Diesel, Garlic Breath, Sherb Crasher, Peking Duck #6
ANNA
OG Sin, Pruno, Street Urchin, Root Canal #2
Best High
Apples & Bananas, Big Bubba Diesel, Cherry Hills , Cherry Punch , Electric Lemonade , Frankenberry , Mac N Cheese , Mandarin Cookies , OG Sin, OG Sin , Oreoz , Pruno, Pruno , Quatro Kush , Sex Grenade , Melonade #8, Root Canal #2
Blue Heron
Interdimensional Cable, OG Sin, Pancakes, Pruno, Street Urchin, Peking Duck #6, Root Canal #2
COS Confidential
Apple Fritter , Apples & Bananas , Double Deja Vu , Electric Lemonade , Horchata , Oreoz , Scooby Snax , Strawberry Guava , Triangle OG , El Chivo #4, Melonade #8, Muffinz Breath #1, Sugar Rush #2
Canna Cabinet
Apples & Bananas , Pancakes , Toxic Boo , Veritas Cookies , El Chivo #4, Item #9, Melonade #8, Muffinz Breath #1
CannaCo
Apples & Bananas, Cherry Diesel, Garlic Breath, Pancakes, Scooby Snax, Sour Diesel, The Sauce, GG #4
Cannabicare
Apple Fritter , Apples & Bananas , Cherry Diesel, Cherry Hills , Garlic Breath, OG Sin, Sherb Crasher, Sour Diesel, Durban Kush #8, El Chivo #4, Melonade #8, Muffinz Breath #1, Sugar Rush #2
Cherry Peak
Apples & Bananas , Electric Lemonade , Frozen Dessert , OG Sin, Pancakes , Street Urchin, Toxic Boo , Tres Leches , El Chivo #4, Item #9, Melonade #8, Muffinz Breath #1
Colorado Harvest Company
Apple Fritter , Apples & Bananas, Apples & Bananas , Big Bubba Diesel, Cherry Hills , Cherry Punch , Electric Lemonade , Frankenberry , Frozen Dessert , Georgia Pie , Horchata , Interdimensional Cable, Mac N Cheese , Marmot OG, OG Sin, OG Sin , Oreoz , Pancakes , Papaya Cake , Pruno, Pruno , Rotten Cherries , Sex Grenade , Snickerz, Sour Apple , Street Urchin, The Sauce , Toxic Boo , Tres Leches , Veritas Cookies , Apples & Bananas, El Chivo #4, INFVSED Scooby Snax, INFVSED The Sauce, Item #9, Melonade #8, Muffinz Breath #1, Peking Duck #6, Root Canal #2, Sugar Rush #2, Sunset Drive, Tart Pops #3
Dark Matter
Cherry Hills, Item #9, Sueno
EMJ's
Apples & Bananas, Big Bubba Diesel, Cherry Diesel, Scooby Snax, Snickerz, Street Urchin, Sunset Drive, The Sauce, GG #4, Peking Duck #6
Elevated
Electric Lemonade , Sex Grenade , The Sauce , Toxic Boo , El Chivo #4, INFVSED Sueno
Emerald City Wellness
Cherry Diesel, INFVSED Oreoz, INFVSED Sour Orange Zkittlez, Peking Duck #6
Green Dragon
Apple Fritter , Electric Lemonade , Horchata , Oreoz , Pancakes , Pruno , Toxic Boo , Veritas Cookies , El Chivo #4, Item #9, Melonade #8, Muffinz Breath #1
Green World Express
Apples & Bananas, Frankenberry , Mac N Cheese , Snickerz, Sour Diesel, Tres Leches , El Chivo #4
HERBS 4 YOU
Electric Lemonade , Sex Grenade , Root Canal #2
High Class
Cherry Hills, Item #9, Sueno
Igadi
Cherry Diesel, Electric Lemonade , Frozen Dessert , Garlic Breath, OG Sin , Pancakes, Rotten Cherries , Snickerz, Sour Diesel, Sunset Drive, El Chivo #4, GG #4
Kind Care of Colorado
Toxic Boo , El Chivo #4, INFVSED Apple Fritter, INFVSED Peking Duck #6, INFVSED Scooby Snax, INFVSED Sherb Crasher, INFVSED Sueno, INFVSED Sunset Drive, INFVSED The Sauce, INFVSED Yuk Mouth, Melonade #8
LA CASA CANNA BIS
Apples & Bananas, Frankenberry , Mac N Cheese , Snickerz, Sour Diesel, Tres Leches , El Chivo #4
LIGHTSHADE
Apples & Bananas , Frankenberry , The Sauce , El Chivo #4, INFVSED Sueno, Item #9
Lightshade
Apple Fritter , Apples & Bananas, Apples & Bananas , Electric Lemonade , Frankenberry , Pruno , The Sauce , El Chivo #4, Item #9
Livgreen
Apples & Bananas, Apples & Bananas , Big Bubba Diesel, Cherry Diesel, Cherry Hills , Double Deja Vu , Frankenberry , Funyunz, Georgia Pie , Oreoz , Pancakes, Pancakes , Scooby Snax , Snickerz, Sour Diesel, Sunset Drive, The Sauce, Veritas Cookies , El Chivo #4, GG #4, Item #9, Melonade #8
Lucky Monkey Buds
Apples & Bananas, Garlic Breath, Pancakes, Scooby Snax, Sour Diesel
Magnolia Road
Chemdawg , Divine Kush Breath , Milky Weigh , OG Sin , Tropsanto , Watermelon Sorbet , Durban Kush #8, Root Canal #2
Magnolia Road
Apples & Bananas , Chemdawg , Cherry Hills , Cherry Punch , Divine Kush Breath , OG Sin, OG Sin , Papaya Cake, Pruno, Scooby Snax , Street Urchin, The Sauce, Tropsanto , Watermelon Sorbet , Durban Kush #8, El Chivo #4, Item #9, Peking Duck #6, Root Canal #2
Makena
Apples & Bananas , Rotten Cherries , El Chivo #4, Item #9
Mellow Harvest
Cherry Hills, Item #9, Sueno
Munchiez
Sueno
Native Roots
Apple Fritter , Apples & Bananas , Cherry Hills , Cherry Punch , Double Deja Vu , Electric Lemonade , Frankenberry , Frozen Dessert , Horchata , Interdimensional Cable, Mac N Cheese , OG Sin, OG Sin , Oreoz , Pancakes , Pruno, Pruno , Rotten Cherries , Sex Grenade , Street Urchin, The Sauce , Tres Leches , Veritas Cookies , Durban Kush #8, El Chivo #4, INFVSED The Sauce, Item #9, Melonade #8, Muffinz Breath #1, Peking Duck #6, Root Canal #2
Oasis Cannabis Superstore
Cherry Hills , OG Sin, Veritas Cookies , Item #9
Peak Dispensary
Electric Lemonade , OG Sin, Pruno , Sex Grenade
Peak North
Horchata , Tres Leches , INFVSED Apple Fritter, INFVSED Scooby Snax, INFVSED The Sauce, INFVSED Yuk Mouth, Item #9
Roadrunner Cannabis
Item #9, Sueno
Rocky Mountain Blaze
Big Bubba Diesel, Electric Lemonade , Horchata , Papaya Cake, Sex Grenade , Tres Leches , El Chivo #4, Peking Duck #6
Rocky Mountain Cannasol
Eagle Scout , Horchata , Pruno, Rotten Cherries , Scooby Snax , Toxic Boo
Rocky Road
Apple Fritter , Apples & Bananas, Big Bubba Diesel, Cherry Punch , Electric Lemonade , Horchata , Interdimensional Cable, Papaya Cake, Sueno, The Sauce, The Sauce , Tres Leches , El Chivo #4, INFVSED Pineapple Blast, INFVSED Scooby Snax, Peking Duck #6, Root Canal #2, Tart Pops #3
Rocky Road Remedies
Apples & Bananas, Big Bubba Diesel, Cherry Diesel, Funyunz, Garlic Breath, Interdimensional Cable, Marmot OG, Pancakes, Papaya Cake, Snickerz, Sour Diesel, Street Urchin, Sueno, Sunset Drive, GG #4, Peking Duck #6, Root Canal #2
Roots Rx
Cherry Hills , Cherry Punch , Citrus Cake , Divine Kush Breath , Eagle Scout , Frankenberry , Mac N Cheese , Mandarin Cookies , Milky Weigh , OG Sin , Oreoz , Passionfruit , Quatro Kush , Rotten Cherries , Scooby Snax , Sour Apple , Sour Diesel , Toxic Boo , Tres Leches , Tropsanto , Veritas Cookies , Durban Kush #8, GG #4, Item #9, Peking Duck #6, Root Canal #2

July 25, 2022

‘Have a Real Ear to the Street’: Q&A With Jesce Horton

Jesce Horton, founder of LOWD, shares what executives should consider when incorporating a marketing trend in an ever-changing landscape.

SUBSCRIBE July 22, 2022

 Andriana Ruscitto

Interviews & Opinion State by State: Oregon

It’s no secret that the cannabis industry moves fast and is ever-evolving.

Market trends or products that are popular today may go out of style tomorrow. In this Q&A, Jesce Horton, founder of LOWD, a cannabis production company in Portland, Ore., shares what businesses should consider when looking to implement a marketing trend in an ever-changing landscape.

Editor’s note: Jesce Horton will speak at Cannabis Conference from 1:30 p.m. to 2:20 p.m. on Wednesday, Aug. 24, on the “How to Use Today’s Marketing Trends To Boost Your Bottom Line” session alongside Angela Pih, Vice President of Marketing for HarborsideJonathan Spadafora, President of Veritas Fine Cannabis, and Ashley Fields, Vice President of Marketing and Communications for CANN. In this session, experts will provide their top lessons learned, share regulatory considerations and explain how to evaluate the success of any marketing campaign. Visit www.CannabisConference.com for more information and to register.

Andriana Ruscitto: What should business owners consider when deciding whether to jump on a marketing trend? 

Jesce Horton: I think they should consider how fast the industry moves. For example, if someone is selecting strains based on what’s moving and what’s hot right now, they definitely want to strongly consider the longevity of that trend or strain, whatever it may be, because implementing these strains or strategies can take months [or] even over a year. By the time you’re able to do that, the industry has [already] moved on to something else.

AR: How can executives successfully incorporate marketing trends?

JH: I suggest they have a real ear to the street, boots on the ground, and a target demographic. Talking to their customers [and] showing their customers … because it’s almost impossible to fake authenticity in this market.

AR: What legal aspects should marketers consider while working on a campaign?

JH: Without a doubt, their state regulatory requirements. Every state is different [with its] marketing rules and also the enforcement of those rules. You can easily get deep into a campaign, spend a lot of money and [realize the state] wants you to do things a different way. A violation could cost you a lot of money or even your license.

RELATED: 'Embrace Data and Technology': Q&A With Harborside's Angela Pih

AR: What are your top tips for evaluating the success of a marketing campaign?

JH: We look at purchasing trends [and] marketing data available by companies like BDSA, Headset, whoever our retailers are using. I think more than anything is [having] a general understanding of whether the market is accepting it and that can be measured by how fast things sell, how much [people] are talking about your campaign—a lot of qualitative factors, not always just quantitative.

AR: What do you hope attendees will bring back to their businesses from your session at Cannabis Conference?

JH: Strategies to be more strategic in their marketing campaign and how to measure success.

AR: Is there anything that you would like to add?

JH: Talk about how you can work with your retail partner to get as much insight and data from the customer as possible.

Editor’s Note: This interview has been lightly edited for style, length and clarity.

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