Colorado Harvest Company
Bananaghani, Cereal Barz, Durban Kush #8, El Chivo #4, Gastro Pop #4, Gelato 41, Malibu Mirage, Strawberries N Cream, Veritas Cookies, White 99
Euflora
, Dosilato #8, Durban Kush #8, Super Sour Lemon, Veritas Cookies
Herbal Healing
Big Bubba Diesel, Gelato 41, Lava Breath #2, Malibu Mirage, Veritas Cookies
Higher Grade
FUN, Forza Sans Souci #4, OZ Kush, Sherb Crasher, Slurricane
Kika Kush
Malibu Mirage, Sour Diesel, Triangle OG, Veritas Cookies
Kind Meds
Cake Pop, Muffinz Breath #1, Yuk Mouth
Kush Masters
Durban Kush #8, El Chivo #4, White 99
Livgreen
Bananaghani, Big Bubba Diesel, Cake Pop, Durban Kush #8, El Chivo #4, FUN, Gastro Pop #4, Grape Gasoline S1, Malibu Mirage, Miracle Alien Cookies, Muffinz Breath #1, Sherb Crasher, Strawberries N Cream, Triangle OG, Veritas Cookies, WRZ, White 99, Yuk Mouth
Lucky Monkey Buds
Forza Sans Souci #4, Muffinz Breath #1
Magnolia Road
Bananaghani, Big Bubba Diesel, Cake Pop, Durban Kush #8, El Chivo #4, Forza Sans Souci #4, Frozen Dessert, Lava Breath #2, MIL, Malibu Mirage, Muffinz Breath #1, OZ Kush, Peach Crescendo #2, RUN, White 99
Magnolia Road
Bananaghani, Big Bubba Diesel, Cake Pop, Cereal Barz, Cookies N Cream, Durban Kush #8, El Chivo #4, FUN, Forza Sans Souci #4, Gastro Pop #4, MIL, Malibu Mirage, Miracle Alien Cookies, Muffinz Breath #1, OZ Kush, Peach Crescendo #2, Peking Duck #6, RUN, Sherb Crasher, Slurricane, Sour Diesel, Space Gello, Strawberries N Cream, Sueno, Super Sour Lemon, Triangle OG, Unicorn Poop, Veritas Cookies, White 99
Makena
Bananaghani, Cereal Barz, Slurricane, Space Gello, Wedding Crasher
Native Roots
Bananaghani, Cake Pop, Cereal Barz, Cookies N Cream, Durban Kush #8, El Chivo #4, FUN, Forza Sans Souci #4, Frozen Dessert, Gastro Pop #4, Lava Breath #2, Malibu Mirage, Miracle Alien Cookies, Muffinz Breath #1, OZ Kush, Peach Crescendo #2, Peking Duck #6, Pineapple Blast, RUN, Sherb Crasher, Slurricane, Sour Diesel, Sour Rado, Space Gello, Strawberries N Cream, Super Sour Lemon, Triangle OG, Unicorn Poop, Veritas Cookies, WOF, Wedding Crasher, White 99
Peak North
Bananaghani, Cake Pop, Gastro Pop #4, Grape Gasoline S1, Super Sour Lemon, Veritas Cookies
Rino Supply
Cake Pop
Ripple
Cherry Diesel, Durban Kush #8, Muffinz Breath #1, Yuk Mouth
Rocky Mountain Cannabis
Rocky Mountain Cannasol
Strawberries N Cream, White 99
Rocky Road
Cake Pop, Gastro Pop #4, Unicorn Poop, Veritas Cookies, White 99
Roots RX
Gastro Pop #4, Sour Diesel, Unicorn Poop
Roots Rx
Bananaghani, Cake Pop, Cherry Diesel, Durban Kush #8, FUN, Gastro Pop #4, Muffinz Breath #1, Slurricane, Sour Rado, Strawberries N Cream, Strawberry Shortcake, Triangle OG, WOF, White 99, Yuk Mouth
Solace Meds
Cereal Barz, Slurricane, Space Gello
Star Buds
Bananaghani, Big Bubba Diesel
TGS
, Big Bubba Diesel, Cookies N Cream, Durban Kush #8, El Chivo #4, Garlic Breath, Gastro Pop #4, Gelato 41, Lava Breath #2, Malibu Mirage, Miracle Alien Cookies, Peking Duck #6, Pineapple Blast, Sherb Crasher, Slurricane, Sour Diesel, Sour Rado, Strawberries N Cream, Sueno, Super Sour Lemon, Unicorn Poop, White 99
The 404 Dispensary
Bananaghani, Big Bubba Diesel, El Chivo #4, Lava Breath #2, Malibu Mirage, Slurricane, Veritas Cookies
The 64 Store
Forza Sans Souci #4, Gastro Pop #4, Super Sour Lemon, Triangle OG, Unicorn Poop
The Dispo
Cereal Barz, Durban Kush #8, El Chivo #4, Gastro Pop #4, Miracle Alien Cookies, RUN, Slurricane, Sour Diesel, Sour Rado, Strawberries N Cream, Super Sour Lemon, Triangle OG, WOF, White 99
The Happy Camper
Bananaghani, Big Bubba Diesel, Cake Pop, Forza Sans Souci #4, MIL, Muffinz Breath #1, Sour Rado, Super Sour Lemon, Veritas Cookies
Tumbleweed
, Durban Kush #8, Miracle Alien Cookies, Peach Crescendo #2, Strawberries N Cream, Unicorn Poop, White 99
Twin Peaks
Gastro Pop #4
A Cut Above
Big Bubba Diesel, Durban Kush #8, El Chivo #4, Gelato 41, Sour Diesel, White 99
ANNA
El Chivo #4, Malibu Mirage, RUN, Veritas Cookies
BUDS LTD
Durban Kush #8, Strawberries N Cream, White 99
Berkeley Dispensary
Miracle Alien Cookies
Best High
, Bananaghani, Gastro Pop #4, Sherb Crasher, Unicorn Poop
Blue Heron
Durban Kush #8, El Chivo #4, White 99
Buku Loud
Bananaghani, Durban Kush #8, Peach Crescendo #2, Sherb Crasher
COS Confidential
El Chivo #4, Forza Sans Souci #4, Muffinz Breath #1, RUN, Slurricane, Space Gello, WOF
Canna Cabinet
Big Bubba Diesel, Durban Kush #8, El Chivo #4, Gastro Pop #4, Lava Breath #2, Malibu Mirage, Miracle Alien Cookies, OZ Kush, Pineapple Blast, RUN, Sour Diesel, Strawberries N Cream, Triangle OG, Unicorn Poop, White 99
Cannabicare
Frozen Dessert, Gastro Pop #4, RUN, Sour Diesel, Sueno
Cherry Peak
Bananaghani, Big Bubba Diesel, Cake Pop, Cereal Barz, Cherry Diesel, Cherry Punch, Durban Kush #8, El Chivo #4, FUN, Forza Sans Souci #4, Gastro Pop #4, Gelato 41, Grape Gasoline S1, MIL, Malibu Mirage, Miracle Alien Cookies, Peach Crescendo #2, RUN, Slurricane, Sour Diesel, Sour Rado, Strawberries N Cream, Sueno, Sunset Drive, Super Sour Lemon, Triangle OG, Unicorn Poop, Veritas Cookies, White 99

July 25, 2022

‘Have a Real Ear to the Street’: Q&A With Jesce Horton

Jesce Horton, founder of LOWD, shares what executives should consider when incorporating a marketing trend in an ever-changing landscape.

SUBSCRIBE July 22, 2022

 Andriana Ruscitto

Interviews & Opinion State by State: Oregon

It’s no secret that the cannabis industry moves fast and is ever-evolving.

Market trends or products that are popular today may go out of style tomorrow. In this Q&A, Jesce Horton, founder of LOWD, a cannabis production company in Portland, Ore., shares what businesses should consider when looking to implement a marketing trend in an ever-changing landscape.

Editor’s note: Jesce Horton will speak at Cannabis Conference from 1:30 p.m. to 2:20 p.m. on Wednesday, Aug. 24, on the “How to Use Today’s Marketing Trends To Boost Your Bottom Line” session alongside Angela Pih, Vice President of Marketing for HarborsideJonathan Spadafora, President of Veritas Fine Cannabis, and Ashley Fields, Vice President of Marketing and Communications for CANN. In this session, experts will provide their top lessons learned, share regulatory considerations and explain how to evaluate the success of any marketing campaign. Visit www.CannabisConference.com for more information and to register.

Andriana Ruscitto: What should business owners consider when deciding whether to jump on a marketing trend? 

Jesce Horton: I think they should consider how fast the industry moves. For example, if someone is selecting strains based on what’s moving and what’s hot right now, they definitely want to strongly consider the longevity of that trend or strain, whatever it may be, because implementing these strains or strategies can take months [or] even over a year. By the time you’re able to do that, the industry has [already] moved on to something else.

AR: How can executives successfully incorporate marketing trends?

JH: I suggest they have a real ear to the street, boots on the ground, and a target demographic. Talking to their customers [and] showing their customers … because it’s almost impossible to fake authenticity in this market.

AR: What legal aspects should marketers consider while working on a campaign?

JH: Without a doubt, their state regulatory requirements. Every state is different [with its] marketing rules and also the enforcement of those rules. You can easily get deep into a campaign, spend a lot of money and [realize the state] wants you to do things a different way. A violation could cost you a lot of money or even your license.

RELATED: 'Embrace Data and Technology': Q&A With Harborside's Angela Pih

AR: What are your top tips for evaluating the success of a marketing campaign?

JH: We look at purchasing trends [and] marketing data available by companies like BDSA, Headset, whoever our retailers are using. I think more than anything is [having] a general understanding of whether the market is accepting it and that can be measured by how fast things sell, how much [people] are talking about your campaign—a lot of qualitative factors, not always just quantitative.

AR: What do you hope attendees will bring back to their businesses from your session at Cannabis Conference?

JH: Strategies to be more strategic in their marketing campaign and how to measure success.

AR: Is there anything that you would like to add?

JH: Talk about how you can work with your retail partner to get as much insight and data from the customer as possible.

Editor’s Note: This interview has been lightly edited for style, length and clarity.

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