TGS
Bananaghani, Big Bubba Diesel, Cereal Barz, Cherry Punch, Durban Kush #8, El Chivo #4, Forza Sans Souci #4, Frozen Dessert, Gastro Pop #4, Grape Gasoline S1, Grape OZ, Malibu Mirage, Muffinz Breath #1, OZ Kush, Peking Duck #6, Pineapple Blast, Sherb Crasher, Sour Diesel, Sour Rado, Super Lemon G, Super Sour Lemon, Unicorn Poop, Veritas Cookies, WOF, Wedding Crasher, White 99, Yuk Mouth
THE GREEN SOLUTION
Cherry Punch, Forza Sans Souci #4, Grape Gasoline S1, Super Lemon G
The 404 Dispensary
Bananaghani, Cake Pop, El Chivo #4, Forza Sans Souci #4, Malibu Mirage, Muffinz Breath #1, White 99
The 64 Store
Cherry Punch, El Chivo #4, Grape Gasoline S1, Super Lemon G, White 99
The Dispo
Big Bubba Diesel, Cherry Punch, Durban Kush #8, El Chivo #4, FUN, Forza Sans Souci #4, Frozen Dessert, Grape Gasoline S1, Miracle Alien Cookies, OZ Kush, Pineapple Blast, Sour Diesel, Super Lemon G, Super Sour Lemon, Triangle OG, White 99
The Happy Camper
Bananaghani, Big Bubba Diesel, El Chivo #4, Grape Gasoline S1, Malibu Mirage, Peach Crescendo #2, Sour Diesel, Super Lemon G, Triangle OG, Veritas Cookies, White 99
Third Day Apothecary
Cherry Punch, Super Lemon G
Tumbleweed
Bananaghani, Big Bubba Diesel, Sour Diesel
1136 Yuma
Grape Gasoline S1, Miracle Alien Cookies
A Cut Above
Gelato 41, Malibu Mirage, Peach Crescendo #2, Sour Diesel, Unicorn Poop, Veritas Cookies
ANNA
Durban Kush #8, El Chivo #4, Sour Diesel, White 99
Best High
Veritas Cookies
Blue Heron
Cherry Punch, El Chivo #4, FUN, Forza Sans Souci #4, Grape Gasoline S1, Malibu Mirage, Super Lemon G, Veritas Cookies
Buku Loud
RUN, Sour Diesel
Canna Cabinet
Big Bubba Diesel, El Chivo #4, Gelato 41, Grape Gasoline S1, Macchiato Haze #8, Malibu Mirage, Peach Crescendo #2, RUN, Sour Diesel, Sour Rado, Super Lemon G, The Sauce
Cannabicare
El Chivo #4, White 99
Cherry Peak
Bananaghani, Big Bubba Diesel, Cake Pop, Cherry Punch, El Chivo #4, FUN, Forza Sans Souci #4, Gastro Pop #4, Gelato 41, Grape Gasoline S1, MIL, Malibu Mirage, Miracle Alien Cookies, Peach Crescendo #2, Sour Diesel, Sour Rado, Strawberry Shortcake, Sueno, Sunset Drive, Super Lemon G, Triangle OG, Unicorn Poop, Veritas Cookies, White 99
Colorado Harvest Company
Bananaghani, Black Amber, Cereal Barz, Cherry Punch, Colorado Cutthroat, Durban Kush #8, El Chivo #4, Frozen Dessert, Gastro Pop #4, Gelato 41, Grape Gasoline S1, Grape OZ, Lucky Charms, Macchiato Haze #8, Miracle Alien Cookies, RUN, Sour Diesel, Space Gello, Super Lemon G, Unicorn Poop, Veritas Cookies
Emerald Fields
Big Bubba Diesel, Cereal Barz, Miracle Alien Cookies
Euflora
Bananaghani, Big Bubba Diesel, Malibu Mirage
Green Dragon
Bananaghani, Black Amber, Lucky Charms, Macchiato Haze #8, Malibu Mirage, Miracle Alien Cookies, RUN, Sherb Crasher, Space Gello, The Sauce, Veritas Cookies, Wedding Crasher
Green World
Cherry Punch, Forza Sans Souci #4, Grape Gasoline S1, Super Lemon G
HERBS 4 YOU
Unicorn Poop
Herbal Healing
Big Bubba Diesel, Cake Pop, Forza Sans Souci #4, Gastro Pop #4, Miracle Alien Cookies, Sour Diesel, Triangle OG, Unicorn Poop, Veritas Cookies
Higher Grade
Cherry Punch, El Chivo #4, Forza Sans Souci #4, Grape Gasoline S1, Super Lemon G, White 99
Kika Kush
Bananaghani, Gelato 41, Sherb Crasher, Veritas Cookies
Kind Meds
Big Bubba Diesel, Malibu Mirage, Veritas Cookies
Livgreen
Cherry Punch, Durban Kush #8, El Chivo #4, FUN, Forza Sans Souci #4, Grape Gasoline S1, Miracle Alien Cookies, RUN, Sherb Crasher, Slurricane, Sour Diesel, Sour Rado, Super Lemon G, Super Sour Lemon, Triangle OG, Unicorn Poop, Veritas Cookies, Wedding Crasher, White 99
Magnolia Rd
Bananaghani, Cake Pop, El Chivo #4, Forza Sans Souci #4, Gastro Pop #4, MIL, Muffinz Breath #1, OZ Kush, Slurricane, Strawberries N Cream, Sueno, Super Sour Lemon, White 99
Magnolia Rd
Bananaghani, Big Bubba Diesel, Cake Pop, Cherry Punch, Durban Kush #8, El Chivo #4, FUN, Forza Sans Souci #4, Gastro Pop #4, Gelato 41, Grape Gasoline S1, Lava Breath #2, MIL, Malibu Mirage, Miracle Alien Cookies, Muffinz Breath #1, OZ Kush, Sherb Crasher, Slurricane, Strawberries N Cream, Sueno, Super Lemon G, Super Sour Lemon, Triangle OG, Veritas Cookies, WRZ, White 99, Yuk Mouth
Native Roots
Bananaghani, Big Bubba Diesel, Black Amber, Cake Pop, Cereal Barz, Cookies N Cream, Durban Kush #8, El Chivo #4, FUN, Forza Sans Souci #4, Frozen Dessert, Gastro Pop #4, Gelato 41, Grape Gasoline S1, Lava Breath #2, Malibu Mirage, Miracle Alien Cookies, OZ Kush, Peach Crescendo #2, Peking Duck #6, Sherb Crasher, Sour Diesel, Super Lemon G, Triangle OG, Unicorn Poop, Veritas Cookies, Wedding Crasher, White 99
RiNo Supply
Cereal Barz, Colorado Cutthroat, Forza Sans Souci #4, Grape Gasoline S1, Miracle Alien Cookies, Wedding Crasher
Ripple
Macchiato Haze #8, RUN, Space Gello, Veritas Cookies
Rocky Mountain Cannabis
Big Bubba Diesel, Malibu Mirage
Rocky Mountain Cannabis
Forza Sans Souci #4, Grape Gasoline S1, Super Lemon G
Rocky Road
Cherry Punch, El Chivo #4, Grape Gasoline S1, Strawberries N Cream, Super Lemon G, White 99
Rocky Road Remedies
Big Bubba Diesel, Cherry Punch, FUN, Super Lemon G
Roots RX
Peking Duck #6, Pineapple Blast, Unicorn Poop
Roots Rx
Bananaghani, Durban Kush #8, Miracle Alien Cookies, Pineapple Blast, Sherb Crasher, Sour Rado, Space Gello, Unicorn Poop
SMOKEY'S
Big Bubba Diesel, Cereal Barz, Miracle Alien Cookies
Skunked
Cherry Punch, FUN, Forza Sans Souci #4, Grape Gasoline S1, Super Lemon G
Smokey's
Cereal Barz, Colorado Cutthroat, Durban Kush #8, Super Sour Lemon, WRZ, Yuk Mouth
Solace Meds
Bananaghani, Sherb Crasher, Space Gello
Space Station
Big Bubba Diesel, Miracle Alien Cookies
Standing Akimbo
Apple Fritter, Bananaghani, Big Bubba Diesel, Black Amber, Cereal Barz, Cookies N Cream, FUN, Frozen Dessert, Lava Breath #2, MIL, Miracle Alien Cookies, Muffinz Breath #1, OZ Kush, Peach Crescendo #2, Peking Duck #6, Pineapple Blast, RUN, Sherb Crasher, Sour Rado, Strawberries N Cream, Super Lemon G, Super Sour Lemon, Triangle OG, Unicorn Poop, Veritas Cookies, Wedding Crasher

July 25, 2022

‘Have a Real Ear to the Street’: Q&A With Jesce Horton

Jesce Horton, founder of LOWD, shares what executives should consider when incorporating a marketing trend in an ever-changing landscape.

SUBSCRIBE July 22, 2022

 Andriana Ruscitto

Interviews & Opinion State by State: Oregon

It’s no secret that the cannabis industry moves fast and is ever-evolving.

Market trends or products that are popular today may go out of style tomorrow. In this Q&A, Jesce Horton, founder of LOWD, a cannabis production company in Portland, Ore., shares what businesses should consider when looking to implement a marketing trend in an ever-changing landscape.

Editor’s note: Jesce Horton will speak at Cannabis Conference from 1:30 p.m. to 2:20 p.m. on Wednesday, Aug. 24, on the “How to Use Today’s Marketing Trends To Boost Your Bottom Line” session alongside Angela Pih, Vice President of Marketing for HarborsideJonathan Spadafora, President of Veritas Fine Cannabis, and Ashley Fields, Vice President of Marketing and Communications for CANN. In this session, experts will provide their top lessons learned, share regulatory considerations and explain how to evaluate the success of any marketing campaign. Visit www.CannabisConference.com for more information and to register.

Andriana Ruscitto: What should business owners consider when deciding whether to jump on a marketing trend? 

Jesce Horton: I think they should consider how fast the industry moves. For example, if someone is selecting strains based on what’s moving and what’s hot right now, they definitely want to strongly consider the longevity of that trend or strain, whatever it may be, because implementing these strains or strategies can take months [or] even over a year. By the time you’re able to do that, the industry has [already] moved on to something else.

AR: How can executives successfully incorporate marketing trends?

JH: I suggest they have a real ear to the street, boots on the ground, and a target demographic. Talking to their customers [and] showing their customers … because it’s almost impossible to fake authenticity in this market.

AR: What legal aspects should marketers consider while working on a campaign?

JH: Without a doubt, their state regulatory requirements. Every state is different [with its] marketing rules and also the enforcement of those rules. You can easily get deep into a campaign, spend a lot of money and [realize the state] wants you to do things a different way. A violation could cost you a lot of money or even your license.

RELATED: 'Embrace Data and Technology': Q&A With Harborside's Angela Pih

AR: What are your top tips for evaluating the success of a marketing campaign?

JH: We look at purchasing trends [and] marketing data available by companies like BDSA, Headset, whoever our retailers are using. I think more than anything is [having] a general understanding of whether the market is accepting it and that can be measured by how fast things sell, how much [people] are talking about your campaign—a lot of qualitative factors, not always just quantitative.

AR: What do you hope attendees will bring back to their businesses from your session at Cannabis Conference?

JH: Strategies to be more strategic in their marketing campaign and how to measure success.

AR: Is there anything that you would like to add?

JH: Talk about how you can work with your retail partner to get as much insight and data from the customer as possible.

Editor’s Note: This interview has been lightly edited for style, length and clarity.

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