Elevated
A-Bay Bay, Circus Act, Forbidden Melonz, Koko Puffs, Lava Breath, OG Sin, Peach Kush #2, Shock Tart
Elevations
Strawberries N Cream
EmJ's
Apple Fritter, Banana Kush, Cereal Milk, Cherry Hills, Durban Kush #8, Forza Sans Souci, GG #4, INFVSED Headband Kush, Ice Milk, LA Kush Cake, Layer Cake, Marmot OG, Milky Weigh, OG Sin, Oui Oui, Shock Tart, Slurricane, Snickerz, Sour Diesel, Sour Orange Zkittlez, Strawberry Guava, Strawberry Milk, Strawberry Shortcake, Street Urchin, Tart Pops, Veritas Cookies, White Runtz
Emerald Fields
Cake Pop, Forbidden Melonz, Forza Sans Souci, Frozen Aisle, Interdimensional Cable, Koko Puffs, LA Kush Cake, Lava Breath, OG Sin, Oui Oui, Papaya Cake, Purple Papaya Punch, Street Urchin, Sugar Rush, Unicorn Poop
Euflora
Circus Act, Garlic Breath, OG Sin, Peach Crescendo #2, Slurricane, Tsuki Dust, Veritas Cookies, Wookie Fruit, Zooka
Freedom Road
Biker OZ, GG #4, Interdimensional Cable, Milky Weigh, Miracle Alien Cookies, Peach Kush #2, Snickerz, Triangle OG, White Runtz, Yuk Mouth
Golden Meds
A-Bay Bay, Amarelo, Blood Orange, Bubba Berry, Cake Pop, Cherry Diesel, Cherry Hills, Forza Sans Souci, Grape OZ, Gusherz, Headband Kush, Ice Cream Cake, Koko Puffs, Layer Cake, Muffinz Breath, OG Sin, Sage N Sour, Shock Tart, Sky 600, Strawberry Milk, Sueno, Tart Pops, The Sauce, Veritas Cookies
Green Dragon
Amarelo, Big Bubba Diesel, Bordeaux #5, Circus Act, Flight Miles, Green Pass, LA Kush Cake, Layer Cake, Oui Oui, Pancakes, Papaya Cake, Peach Kush #2, Sky 600, Sour Diesel, Sour Orange Zkittlez, Sour Rado, Street Urchin, Sudz, Veritas Cookies
Green Pharm 2
Forbidden Melonz, Forza Sans Souci, Koko Puffs, Milky Weigh, Slurricane, Tart Pops, Veritas Cookies
Herbal Healing
Amarelo, Apple Fritter, Bordeaux #5, Cherry Diesel, Forza Sans Souci, GG #4, Haunted Highway, Koko Puffs, Papaya Cake, Peach Kush #2, Sky 600, Sour Diesel, Sour Orange Zkittlez, Sueno, Sunset Drive, Tart Pops, The Sauce, Veritas Cookies
Herbs 4 You
Gas Tanker, Peach Crescendo #2, Purple Marmalade, Purple Papaya Punch, Scooby Snax, Sour Diesel, Unicorn Poop, Veritas Cookies
High Octane Dispensary
Peach Crescendo #2, Peach Kush #2
High Plains Strains
Apple Fritter, Apples & Bananas, Forbidden Melonz, Forza Sans Souci, Gusherz, LA Kush Cake, Lava Breath, Layer Cake, Milky Weigh, Muffinz Breath, Oui Oui, Papaya Cake, Shock Tart, Slurricane, Space Gello, Strawberry Guava, Sudz, Triangle OG, Yuk Mouth
High Plainz Strains
Apple Fritter, Flight Miles, Forbidden Melonz, Forza Sans Souci, GG #4, Garlic Breath, Green Pass, Item #9, Koko Puffs, LA Kush Cake, Layer Cake, Muffinz Breath, Oreoz, Papaya Cake, Peach Crescendo #2, Peach Kush #2, Slurricane, Space Gello, Strawberry Guava, Street Urchin, Sunset Drive, Triangle OG, Veritas Cookies, Yuk Mouth
High Q
Gary Payton, Gas Tanker, INFVSED Purple Marmalade, Papaya Cake, Sage N Sour, Sky 600, Woosa
Kanopya Springs
Sueno, Tart Pops
Kaya Cannabis
GG #4, INFVSED Baking Soda, INFVSED Mating Call, Koko Puffs, Sky 600, Strawberry Guava
Kind Care Of Colorado
Bordeaux #5, Cherry Diesel, Layer Cake, Oui Oui, Sour Orange Zkittlez, Sudz
Kinfolk Farms
A-Bay Bay, Baking Soda, Bananaghani, Cherry Diesel, Electric Lemonade, Flight Miles, Fubar, Gas Tanker, Headband Kush, Layer Cake, Milky Weigh, Muffinz Breath, Oui Oui, Pad Thai, Papaya Cake, Peking Duck, Purple Marmalade, Root Canal #2, Slap N Tickle, Toxic Boo, Tsuki Dust, Wookie Fruit, Woosa, Yuk Mouth
LOVA co
Bananaghani, Durban Kush #8, Forza Sans Souci, Garlic Breath, Gary Payton, INFVSED Durban Kush #8, INFVSED Ice Milk, Item #9, Mating Call, Peach Crescendo #2, Scooby Snax, Shock Tart, Slurricane, Wookie Fruit
LaConte's Denver
Apple Fritter, Biker OZ, Frozen Aisle, GG #4, Gary Payton, Green Pass, Peach Kush #2, White Runtz
Lakeshore Cannabis
Amarelo, Amarelo JOINT PACK, Apple Fritter, Big Bubba Diesel, Bubba Berry, Cake Pop, Cherry Diesel, Cherry Hills, Cherry Punch, Circus Act, Forbidden Melonz, GG #4, Garlic Breath, Granola Funk, Gusherz, Item #9, Item #9 JOINT PACK, Koko Puffs, Marmot OG, Milky Weigh, Miracle Alien Cookies, OG Sin, Oreoz, Pancakes, Papaya Cake, Peach Kush #2, Peach Pie, Pineapple Blast, Purple Papaya Punch, Runtz, Shock Tart, Sky 600, Slurricane, Sour Orange Zkittlez, Sour Rado, Sour Rado JOINT PACK, Space Gello, Strawberry Milk, Street Urchin, Sudz, Sugar Rush, Sunset Drive, Unicorn Poop, Veritas Cookies, Wookie Fruit
Lightshade
Amarelo, Apples & Bananas, Bordeaux #5, Bubba Berry, Forbidden Melonz, Forza Sans Souci, GG #4, Galletas, Garlic Breath, Gusherz, Item #9, Koko Puffs, Lava Breath, Marmot OG, Miracle Alien Cookies, Peach Pie, Runtz, Shock Tart, Sour Diesel, Sour Melon #1, Strawberry Guava, Street Urchin, Sunset Drive, Tart Pops, Veritas Cookies, Zooka
Living Rose Wellness
Forbidden Melonz, Granola Funk, Grape OZ, Layer Cake, Milky Weigh, OG Sin
Lova co
Durban Kush #8, Forza Sans Souci, Garlic Breath, Georgia Pie, Gusherz, INFVSED Durban Kush #8, INFVSED Ice Milk, INFVSED Yuk Mouth, Layer Cake, Mating Call, Milky Weigh, Muffinz Breath, Peach Crescendo #2, Scooby Snax, Shock Tart, Slap N Tickle, Street Urchin, Sueno, Veritas Cookies, Wookie Fruit
Lucky Monkey Buds
Veritas Cookies, Veritas Cookies JOINT PACK
Magnolia Rd.
Apple Fritter JOINT PACK, Circus Act, Forbidden Melonz, INFVSED Forbidden Melonz, INFVSED Miracle Alien Cookies, INFVSED Tart Pops, Item #9 JOINT PACK, Koko Puffs, Lava Breath, Layer Cake, Papaya Cake, Root Canal #2, Sage N Sour, Sherb Crasher, Shock Tart, Sour Rado JOINT PACK, Street Urchin, Sudz, Sueno, Veritas Cookies JOINT PACK
Magnolia Road Cannabis Co
Apple Fritter JOINT PACK, Bordeaux #5, Cake Pop, Cherry Hills, Circus Act, Forbidden Melonz, INFVSED Forbidden Melonz, INFVSED Miracle Alien Cookies, Item #9 JOINT PACK, Oreoz, Pancakes, Peach Pie, Pineapple Blast, Sage N Sour, Sour Rado JOINT PACK, Street Urchin, Sudz, Sunset Drive, Veritas Cookies JOINT PACK
Magnolia Road Cannabis Co.
Apple Fritter, Cherry Diesel, Cherry Hills, Forza Sans Souci, Grape OZ, Sage N Sour, Sour Orange Zkittlez
Maikoh Holistics
Interdimensional Cable
Medicine Man
Amarelo, Apple Fritter, Apples & Bananas, Bananaghani, Big Bubba Diesel, Biker OZ, Cake Pop, Forza Sans Souci, GG #4, Green Pass, INFVSED Miracle Alien Cookies, Item #9, LA Kush Cake, Layer Cake, N2O, OZ Kush, Peach Kush #2, Peach Pie, Pineapple Blast, Runtz, Sage N Sour, Snickerz, Sour Diesel, Sour Orange Zkittlez, Strawberry Guava, Strawberry Milk, Street Urchin, Swipe Right, White 99
Native Roots
A-Bay Bay, Amarelo, Apple Fritter, Apples & Bananas, Baking Soda, Banana Kush, Big Bubba Diesel, Bubba Berry, Cake Pop, Cherry Diesel, Cherry Hills, Circus Act, Durban Kush #8, Forbidden Melonz, Funyunz, GG #4, Garlic Breath, Green Pass, Gusherz, Haunted Highway, Headband Kush, INFVSED A-Bay Bay, INFVSED Bananaghani, INFVSED Biker OZ, INFVSED Gusherz, INFVSED Layer Cake, INFVSED Mating Call, Interdimensional Cable, Item #9, Koko Puffs, LA Kush Cake, Lava Breath, Layer Cake, Lucky Charms, Marmot OG, Milky Weigh, Muffinz Breath, OG Sin, OZ Kush, Oreoz, Oui Oui, Pancakes, Papaya Cake, Peach Crescendo #2, Peach Kush #2, Peach Pie, Pineapple Blast, Runtz, Sage N Sour, Shock Tart, Sky 600, Slurricane, Snickerz, Sour Diesel, Sour Orange Zkittlez, Sour Rado, Strawberry Flame, Strawberry Milk, Street Urchin, Sueno, Sugar Rush, Sunset Drive, Super Sour Lemon, Swipe Right, Tart Pops, Triangle OG, Tsuki Dust, Veritas Cookies, White Runtz, Wookie Fruit, Woosa, Zooka
Native Roots Vail
Apple Fritter, Baking Soda, Funyunz, Georgia Pie, Sage N Sour, Shock Tart, Sour Diesel, Sour Orange Zkittlez, Sour Rado
Nature's Herbs & Wellness
Apple Fritter, Apples & Bananas, Biker OZ, Bubba Berry, Flight Miles, Forbidden Melonz, Forza Sans Souci, GG #4, Garlic Breath, Granola Funk, Ice Milk, Item #9, LA Kush Cake, Layer Cake, Oui Oui, Papaya Cake, Peach Kush #2, Purple Papaya Punch, Strawberry Guava, Street Urchin, Sudz, Triangle OG, Unicorn Poop
Natures Herbs & Wellness Center
Apple Fritter, Cake Pop, Forbidden Melonz, Forza Sans Souci, Garlic Breath, Granola Funk, Item #9, LA Kush Cake, Muffinz Breath, Oui Oui, Papaya Cake, Peach Crescendo #2, Peach Kush #2, Peking Duck, Slurricane, Space Gello, Strawberry Guava, Sunset Drive
Natures Kiss
INFVSED Purple Marmalade, Oui Oui, Sage N Sour, Street Urchin, Sueno
Natures Medicine
Bordeaux #5, Forza Sans Souci, GG #4, Green Pass, Lava Breath, Layer Cake, Mating Call, Milky Weigh, OG Sin, Oui Oui, Sour Diesel, Swipe Right
Oasis Cannabis Superstore
Apple Fritter, Bananaghani, Cherry Hills, Frozen Aisle, Funyunz, Garlic Breath, Granola Funk, Headband Kush, Layer Cake, Milky Weigh, OG Sin, Pad Thai, Purple Papaya Punch, Runtz, Scooby Snax, Sherb Crasher, Sky 600, Strawberry Guava, Strawberry Shortcake, Sueno, Sundae Driver, Triangle OG, Veritas Cookies, White Runtz
PUR Cannablis
Veritas Cookies
Peak Dispensary
Cherry Hills, Street Urchin
Peak MJ
Wookie Fruit
Pig N' Whistle
Veritas Cookies
Rocky Mountain Blaze
Biker OZ, Blood Orange, Bordeaux #5, Bubba Berry, Forza Sans Souci, Green Pass, INFVSED Papaya Cake, INFVSED Purple Marmalade, Milky Weigh, OZ Kush, Oreoz, Oui Oui, Pancakes, Papaya Cake, Peach Kush #2, Peach Pie, Root Canal #2, Runtz, Square Grouper #3, Street Urchin, Sueno, Sugar Rush, Swipe Right
Rocky Mountain Cannabis
Apple Fritter, Apples & Bananas, Biker OZ, Bordeaux #5, Flight Miles, Forza Sans Souci, GG #4, Garlic Breath, Green Pass, Koko Puffs, Layer Cake, Milky Weigh, OG Sin, OZ Kush, Oreoz, Pad Thai, Papaya Cake, Purple Marmalade, Snickerz, Sour Rado, Strawberry Guava, Veritas Cookies
Rocky Road
Amarelo, Amarelo JOINT PACK, Banana Kush, Big Bubba Diesel, Cake Pop, Cherry Diesel, Cherry Hills, Cherry Punch, Flight Miles, Forbidden Melonz, Forza Sans Souci, Frozen Aisle, Item #9, Item #9 JOINT PACK, Koko Puffs, OG Sin, Oreoz, Oui Oui, Papaya Cake, Peach Kush #2, Peach Pie, Pineapple Blast, Root Canal #2, Sherb Crasher, Sour Orange Zkittlez, Sour Rado, Sour Rado JOINT PACK, Square Grouper #2, Strawberry Shortcake, Street Urchin, Sudz, Sueno, Veritas Cookies, White 99, Zooka
Roots RX
Amarelo, Big Bubba Diesel, Bordeaux #5, Bubba Berry, Forbidden Melonz, GG #4, Koko Puffs, Papaya Cake, Peach Kush #2, Peach Pie, Pineapple Blast, Slurricane, Street Urchin, Sueno
Roots Rx
Amarelo, Apple Fritter, Big Bubba Diesel, Bordeaux #5, Forbidden Melonz, GG #4, Georgia Pie, Grape OZ, Gusherz, Item #9, Koko Puffs, LA Kush Cake, Marmot OG, Muffinz Breath, OG Sin, Oui Oui, Pad Thai, Pancakes, Papaya Cake, Peach Kush #2, Peach Pie, Pineapple Blast, Raspberry Beret, Root Canal #2, Runtz, Sage N Sour, Shock Tart, Slurricane, Smile Smile Smile, Snickerz, Sour Rado, Strawberry Milk, Street Urchin, Sueno, Sunset Drive, Veritas Cookies, Wookie Fruit, Yuk Mouth
Simply Pure
Big Bubba Diesel, Forbidden Melonz, Funyunz, GG #4, Gold Dropz, INFVSED Sour Orange Zkittlez, Item #9, Koko Puffs, LA Kush Cake, Pancakes, Peach Kush #2, Peach Pie, Runtz, Slurricane, Unicorn Poop, Veritas Cookies
Solace Meds
Apple Fritter, Big Bubba Diesel, Bordeaux #5, Bubba Berry, Cake Pop, Forbidden Melonz, Forza Sans Souci, Fubar, GG #4, Garlic Breath, Green Pass, Ice Milk, Interdimensional Cable, Item #9, Koko Puffs, LA Kush Cake, Lava Breath, Layer Cake, Marmot OG, Milky Weigh, OG Sin, Oui Oui, Pancakes, Papaya Cake, Peach Kush #2, Peach Pie, Sage N Sour, Sky 600, Slurricane, Sour Diesel, Sour Orange Zkittlez, Space Gello, Strawberry Milk, Street Urchin, Sueno, Sugar Rush, Sunset Drive, Unicorn Poop, Veritas Cookies
Spark
Apple Fritter, Baking Soda, Forza Sans Souci, Funyunz, Granola Funk, Grape OZ, INFVSED Forbidden Melonz, INFVSED Miracle Alien Cookies, INFVSED Tart Pops, Koko Puffs, Lava Breath, Layer Cake, Milky Weigh, OG Sin, Papaya Cake, Peach Crescendo #2, Sage N Sour, Shock Tart, Sueno, Sunset Drive, Unicorn Poop
Star Buds
Apple Fritter, Gelato #41, Green Pass, Infinity N Beyond, Scooby Snax, Strawberry Shortcake, Toxic Boo
Steel City Meds
Cherry Hills, Peach Pie, Sage N Sour, Sky 600, Slurricane, Strawberries N Cream, Sunset Drive
The 404 Dispensary
Apple Fritter, Cherry Diesel, GG #4, Layer Cake, OG Sin, OZ Kush, Oreoz, Oui Oui, Pineapple Blast, Runtz, Shock Tart, Sky 600, Street Urchin, Sunset Drive, Veritas Cookies
The 64 Store
Apple Fritter, Layer Cake, Papaya Cake, Sky 600, Sour Orange Zkittlez, Veritas Cookies
The Dispo
Amarelo, Big Bubba Diesel, Biker OZ, Cherry Diesel, Circus Act, GG #4, INFVSED Bananaghani, INFVSED Tart Pops, Interdimensional Cable, Item #9, Layer Cake, Oreoz, Oui Oui, Pineapple Blast, Sour Diesel, Sudz, Veritas Cookies
The Farmers Market
Bordeaux #5, GG #4, N2O
The Green Solution
A-Bay Bay, Amarelo, Baking Soda, Bananaghani, Biker OZ, Cherry Hills, Forbidden Melonz, Forza Sans Souci, Green Pass, Ice Milk, Item #9, Koko Puffs, Lava Breath, Layer Cake, OG Sin, Oui Oui, Papaya Cake, Peach Kush #2, Pineapple Blast, Purple Papaya Punch, Shock Tart, Sour Diesel, Sour Orange Zkittlez, Strawberry Guava, Strawberry Shortcake, Sueno, Sunset Drive, Super Sour Lemon, Tart Pops, Triangle OG, Wedding Crasher, White Runtz, Wookie Fruit
The Happy Camper Cannabis Company
Amarelo, Apple Fritter, Biker OZ, Cake Pop, Cherry Diesel, Forbidden Melonz, GG #4, Green Pass, Item #9, Koko Puffs, LA Kush Cake, Lava Breath, Layer Cake, Marmot OG, Oui Oui, Papaya Cake, Peach Kush #2, Runtz, Snickerz, Sour Diesel, Sudz, Veritas Cookies, Woosa
The Joint Denver
Bananaghani, Cherry Diesel, Forbidden Melonz, INFVSED Headband Kush, INFVSED Ice Milk, Item #9, Mating Call, Peach Crescendo #2, Purple Papaya Punch, Runtz, Strawberry Guava, Swipe Right
The Underground Station
Durban Kush #8, Forbidden Melonz, Green Pass, Gusherz, Ice Milk, Shock Tart, Sky 600
Third Day Apothecary
Amarelo, Bubba Berry, Cherry Diesel, Forza Sans Souci, GG #4, Koko Puffs, Lava Breath, Papaya Cake, Peach Pie, Purple Marmalade, Sage N Sour, Slurricane, Sueno, Tart Pops
Tumbleweed
Apple Fritter, Baking Soda, Cake Pop, Cereal Milk, Cherry Diesel, Cherry Hills, Flight Miles, Forbidden Melonz, Forza Sans Souci, Frozen Aisle, Funyunz, GG #4, Garlic Breath, Gusherz, INFVSED Bananaghani, INFVSED Layer Cake, Ice Milk, Interdimensional Cable, Item #9, Koko Puffs, Lava Breath, Layer Cake, Marmot OG, Mating Call, Milky Weigh, OG Sin, Oreoz, Pancakes, Papaya Cake, Peach Kush #2, Peach Pie, Purple Marmalade, Raspberry Beret, Root Canal #2, Runtz, Scooby Snax, Sherb Crasher, Shock Tart, Sky 600, Slurricane, Snickerz, Sour Diesel, Strawberry Guava, Strawberry Milk, Strawberry Shortcake, Street Urchin, Sudz, Tart Pops, Veritas Cookies
Twin Peaks Dispensary
Amarelo, Bordeaux #5, Cherry Diesel, Funyunz, Georgia Pie, Gusherz, Headband Kush, INFVSED Lucky Charms, Item #9, Lava Breath, Layer Cake, OZ Kush, Peach Crescendo #2, Peach Kush #2, Peach Pie, Pineapple Blast, Runtz, Sherb Crasher, Shock Tart, Snickerz, Sour Orange Zkittlez, Sudz, Sundae Driver, Veritas Cookies, Wookie Fruit, Woosa, Yuk Mouth
Unity Rd
Big Bubba Diesel, Durban Kush #8, Electric Lemonade, Forbidden Melonz, Gusherz, Headband Kush, Koko Puffs, Papaya Cake, Sage N Sour, Slap N Tickle, Sour Diesel, Sour Melon #1, Strawberry Guava, Veritas Cookies, White Runtz, Wookie Fruit
Verts Neighborhood Dispensary
Amarelo, Circus Act, Item #9, Pancakes, Papaya Cake
1136 Yuma
Electric Lemonade, GG #4, Ice Cream Cake, LA Kush Cake, Lava Breath, Layer Cake, Papaya Cake, Peach Crescendo #2, Peach Pie, Scooby Snax, Sherb Crasher, Slurricane, Yuk Mouth
A Cut Above
Apple Fritter, Big Bubba Diesel, Bordeaux #5, Cherry Diesel, Cookies N Cream, Forbidden Melonz, GG #4, Item #9, Koko Puffs, LA Kush Cake, Layer Cake, Oreoz, Peach Crescendo #2, Sage N Sour, Shock Tart, Sky 600, Sour Rado, Sudz, Sunset Drive, Super Sour Lemon, Tart Pops, Unicorn Poop
A Cut Above Dispensary
Forbidden Melonz, Grape OZ, Papaya Cake, Sage N Sour, Sunset Drive
Backcountry Cannabis Co.
Apple Fritter, Bananaghani, Fubar, LA Kush Cake, Peach Kush #2, Shock Tart
Berkeley Disensary
Bananaghani, Forza Sans Souci, INFVSED Koko Puffs, Purple Papaya Punch, Shock Tart, Street Urchin, Tart Pops, Wookie Fruit
Blue Heron Dispensary
Cherry Diesel, Layer Cake, Milky Weigh, Oui Oui, Sudz
Boulder Wellness Center
Blood Orange, Medellin
Breckenridge Organic Therapy
Forza Sans Souci
Canna Cabinet
Amarelo, Apple Fritter, Bananaghani, Big Bubba Diesel, Biker OZ, Blood Orange, Bordeaux #5, Bubba Berry, Buc Nasty, Cake Pop, Cereal Milk, Cherry Diesel, Cherry Hills, Cherry Punch, Circus Act, Flight Miles, Forbidden Melonz, Forza Sans Souci, GG #4, Garlic Breath, Granola Funk, Grape OZ, INFVSED Gusherz, INFVSED Koko Puffs, INFVSED Layer Cake, INFVSED Lucky Charms, INFVSED Papaya Cake, INFVSED Purple Marmalade, INFVSED Sour Orange Zkittlez, INFVSED Tart Pops, Ice Milk, Interdimensional Cable, Island Sweetz, Item #9, Koko Puffs, LA Kush Cake, Lava Breath, Layer Cake, Marmot OG, Mating Call, Meow Meow, Milky Weigh, Muffinz Breath, OG Sin, OZ Kush, Oreoz, Oui Oui, Pancakes, Papaya Cake, Peach Kush #2, Peach Pie, Pruno, Purple Marmalade, Purple Papaya Punch, Raspberry Beret, Root Canal #2, Sage N Sour, Sherb Crasher, Shock Tart, Sky 600, Slurricane, Sour Diesel, Sour Melon #1, Sour Orange Zkittlez, Sour Rado, Space Gello, Square Grouper #7, Strawberry Guava, Strawberry Milk, Strawberry Shortcake, Street Urchin, Sudz, Sueno, Sugar Rush, Sunset Drive, Swipe Right, Tart Pops, Tsuki Dust, Unicorn Poop, Veritas Cookies, Wedding Crasher, White 99, Wookie Fruit, Woosa
Canna City
Biker OZ, Bordeaux #5, Forbidden Melonz, Gelato #41, Lava Breath, Layer Cake, Papaya Cake, Peach Kush #2, Street Urchin, Sunset Drive, Veritas Cookies, White Runtz
Cannaco
Veritas Cookies
Cherry Peak Dispensary
A-Bay Bay, Bordeaux #5, Cherry Diesel, Electric Lemonade, Granola Funk, INFVSED Lucky Charms, Milky Weigh, Papaya Cake, Peach Crescendo #2, Peach Pie, Sage N Sour, Sky 600, Sour Orange Zkittlez, Sudz, Veritas Cookies, White 99
Colorado Harvest Company
Bubba Berry, Forbidden Melonz, Forza Sans Souci, GG #4, Garlic Breath, INFVSED A-Bay Bay, INFVSED Baking Soda, INFVSED Gusherz, INFVSED Layer Cake, INFVSED Runtz, INFVSED Street Urchin, INFVSED White Runtz, Interdimensional Cable, Lava Breath, Marmot OG, OG Sin, OZ Kush, Oreoz, Oui Oui, Papaya Cake, Peach Kush #2, Runtz, Sage N Sour, Sour Rado, Strawberry Guava, Street Urchin, Sunset Drive, Swipe Right, Veritas Cookies
Denvers Kush Club
Apple Fritter, Apple Fritter JOINT PACK, Item #9 JOINT PACK, Oui Oui, Peach Kush #2, Triangle OG, Veritas Cookies JOINT PACK
Eclipse Cannabis
Frozen Aisle, Peach Kush #2
Elements
Item #9, Strawberry Guava

November 9, 2020

Trend Watch: The move toward “premium” products

MJ Brand Insights

By Margaret Jackson

November 5, 2020

As the cannabis industry matures, consumers are growing up along with it and gravitating toward more sophisticated products. Most cannabis data-tracking companies don’t distinguish premium brands from the rest of the products available on the market, but anecdotally, industry professionals say they’ve noticed more of their customers gravitating toward higher-end products

“Edibles have maintained their share of the market — it’s similar to where they were pre-COVID,” said Lisa Gee, director of marketing and corporate social responsibility at Lightshade, a vertically integrated Denver-based cannabis business. “What is markedly different for us, and I think it’s a trend in Colorado that we’re learning about from our friends, is that people are spending more money on higher-priced boutique flower.”

Lightshade dispensary in Denver

Among the brands flying off store shelves is Cookies, the San Francisco-based cannabis brand founded by grow expert Jai and rapper and entrepreneur Berner. Lightshade didn’t carry anything that sold for more than $42 an eighth until Cookies entered the Colorado market; it sells for about $72 an eighth, Gee said. 

So what is a premium brand? It depends on who you ask. 

Alana Malone, co-founder and CEO of the Denver cultivation and extraction business Green Dot Labs, said that in the consumer packaged goods arena, premium prices are on the upper end of the prices that already exist in the marketplace. 

“Premium is the top 20 to 30 percent of any category, but luxury is out of reach for most people,” Malone said.

Andrew Freeman, chief brand officer of the Los Angeles-based pre-roll cannabis company Drew Martin, said growing techniques are what set premium brands apart from the rest. 

“Specifically with flower products or vape, it’s about the growing techniques that have allowed the cultivator to create an incredibly controlled environment with an outcome that is potent,” Freeman said. “Within legacy markets and legacy retail, premium often means growing indoors, it often means high potency, and very often there is a design element — beautiful packaging with gold or metallic foil used to connote a premium product.” 

“At the end of the day it’s about the value of the product — it has nothing to do with price. The question is would I spend money on that again?”

Jon Spadafora, head of marketing and sales at Denver-based premium cultivator Veritas Fine Cannabis,  defines premium products from the perspective of user experience.

“Premium products are effective, consistent, have an amazing taste and cool aroma,” Spadafora said. “At the end of the day it’s about the value of the product — it has nothing to do with price. The question is would I spend money on that again?”

Partnering with a premium brand

When Cookies wanted to get into the Colorado market, it executed a licensing agreement with Veritas, which grows and packages the lifestyle brand’s strains and distributes it to Colorado retailers.

“They knew they couldn’t go and start a new facility in every state,” Spadafora said. “They looked to people like us. For us, it was important that we weren’t just signing up with any brand. Berner is a cannabis legend before he is a hop-hop legend.”

Veritas dropped 35 pounds of Cookies cannabis the first day it was available; it sold out in eight hours, Spadafora said. While the buzz around Cookies has subsided slightly, lines still form at shops that send notifications to their customers that they’ve received a drop. The company recently delivered 65 pounds of Cookies to Colorado shops that Spadafora estimated would sell out in a few days. 

“Every Friday, we’ll have 100 people tag us on Instagram while they’re opening either Cookies or Veritas,” he said.

While partnerships are one way to bring a premium brand into a new market, positioning your retail store as a luxury destination is another strategy some companies are taking. In Aspen, Colo., a mountain town that oozes wealth, Dalwhinnie Farms’ retail boutique is selling high-end goods alongside its premium cannabis brands — think Rolex watches and Italian umbrellas and leather goods. 

Dalwhinnie Farms markets an “experience”

“We’re trying to bring the top-notch quality of everything to our store,” said Ashley Grace, the company’s chief revenue officer. “The idea is we’re trying to de-stigmatize cannabis, and we’re using an alternative retail model to do so. We’re really focusing on a finely curated selection of interesting goods.”

The company promotes itself as meticulously growing proprietary cannabis strains at a purpose-built, advanced cultivation facility that shares its grounds with a 210-acre working equestrian ranch in the San Juan Mountains near Telluride, Colo. Its cannabis strains are available exclusively at its Aspen boutique.

“The Dalwhinnie products are for more of a connoisseur customer,” Grace said. “When we talk to customers about our product, the feedback we get is it’s by far the most superior product that they’re getting.” 

Brands can also convey premium status through carefully curated events.  Drew Martin had planned to launch its line of high-end pre-rolls with a series of dinners and cocktail parties, but the coronavirus pandemic forced the company to pivot to a virtual Zoom event. The company partnered with the exclusive Hollywood, Calf., club San Vicente Bungalows, which caters to A-list celebrities and power brokers. 

The Zoom event featured company founder Drew Martin, a former mixologist who has worked in several James Beard Award-winning bars, conducting a cocktail-making class. Drew Martin delivered packages to participants that included a list of alcohol and other ingredients they would need for the event, as well as a box of pre-rolls, a lime, a lemon, a measuring cup and a few mixers and elixirs.

“(Martin) brings that expertise in the way a chef would to a high-end restaurant,” Freeman said. “It keeps a premium consumer interested in the brand and gets in on the storytelling around the product. As we’re moving into new markets, it’s been an incredible way to introduce ourselves.”

Pretty packaging

Beyond the quality of the products, premium packaging needs to exude extravagance. 

“If you’re going to put the extra quality into the growing and curing, you have to convey that to the consumer and set an expectation that goes with it,” Grace said. “Packaging is critical to delivering on that expectation.” 

Jon Spadafora said Colorado has been resistant to pre-packaged cannabis, as opposed to having it weighed out when purchased, but he knew that the Cookies brand was strong enough for customers to accept it. That allowed Veritas to succeed with its own brand of pre-packaged products. 

“Berner is a man of the people,” Spadafora said. “His music is great, and it’s a very inclusive environment. It’s so different from what everyone else is growing.”

“Millennials as a group have high purchasing power and want a story and an emotion behind a brand”

While not all products in fancy packaging are premium, the aesthetic appeal of the container is important to ensuring a brand is attractive to millennials, a group that is more likely to invest in high-quality products and are increasingly demanding brands they can trust, said Susannah Grossman, marketing and sales director for Green Dot Labs. 

“Millennials as a group have high purchasing power and want a story and an emotion behind a brand,” Grossman said. 

It’s not only high-end cannabis flower and edibles that consumers are purchasing. They’re also interested in premium devices like DaVinci’s dual-use vaporizer. While the number of vaporizers the Las Vegas-based company has sold during the pandemic are down, its profits are up, DaVinci CEO Cort Smith said.  That’s because while in-store sales have declined, higher-profit internet sales have increased. 

“I’m sometimes amazed that people will spend $300 on an apparatus to ingest cannabis,” said Cort Smith, DaVinci’s CEO. “People are looking for safety. The FDA (Food and Drug Administration) hasn’t figured out how to regulate it.”

Drew Martin’s Freeman, who has worked with mainstream luxury brands like Tiffany and West Elm, said cannabis retail is evolving toward a more boutique experience, and brands must elevate their images to match. 

“The experience has to be curated, authentic, aspirational but still approachable for consumers,” Freeman said. “We really want to create an experience that’s something special.”

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