Spark Dispensary
First Class Funk, Marshmallow OG #9, Sudz, Triangle OG, Wedding Crasher, Yuk Mouth
Standing Akimbo
Bordeaux #5, Cherry Hills, Divine Kush Breath, Durban Kush #8, First Class Funk, Forza San Souci #4, Marshmallow OG #9, Melonade #8, Muffinz Breath #1, OZ Kush, PAY, Passionfruit, SNI, Slurricane, Street Urchin, Sudz, Triangle OG, WOF, Watermelon Sorbet, Woosah, Yuk Mouth
Star Buds
Durban Kush #8, El Chivo #4, Peach Crescendo #2, Peach Kush #2, Slurricane, Triangle OG, Yuk Mouth
Starbuds
Durban Kush #8, El Chivo #4, Peach Crescendo #2, Peach Kush #2, Slurricane, Triangle OG, Yuk Mouth
TGS
A-Bay Bay, Apples & Bananas, Black Amber, Blueberry Lemonade, Bordeaux #5, Cherry Hills, Divine Kush Breath, Durban Kush #8, First Class Funk, Frozen Dessert, Glitter Bomb, Marshmallow OG #9, Muffinz Breath #1, OZ Kush, PAY, Passionfruit, SNI, SNX, Slurricane, Sour Rado, Street Urchin, Sudz, WOF, Woosah
THE GREEN SOLUTION LLC
Apples & Bananas
The 404 Dispensary
A-Bay Bay, Blueberry Lemonade, Cherry Hills, Durban Kush #8, Muffinz Breath #1, Slurricane, Triangle OG
The 64 Store
A-Bay Bay, Black Amber, Fubar, Marshmallow OG #9
The Dispo
A-Bay Bay, Black Amber, Blueberry Lemonade, Cherry Diesel, FUBAR, First Class Funk, Grape Gasoline S1, Marshmallow OG #9, Orange Acai, PAY, Puzzle Juice, SNI, Slurricane, Sour Apple, Sour Rado, Super Sour Lemon, Tangidos, Triangle OG, Turnt, WOF, Woosah
The Underground Station
Cherry Hills, El Chivo #4, Wedding Crasher
Top Crop
Cherry Hills, Durban Kush #8, KPF, SNX, Sueno, Veritas Cookies
Tumbleweed
Apples & Bananas, FUBAR, Marshmallow OG #9, OZ Kush, Passionfruit, Puzzle Juice, SNX, WOF
Twin Peaks
A-Bay Bay, Apples & Bananas, Blueberry Lemonade, Durban Kush #8, El Chivo #4, First Class Funk, Glitter Bomb, Grape Gasoline S1, SNI, Slurricane, Sour Apple
Backstage Grass
First Class Funk, Triangle OG
Best Budz
WOF, Yuk Mouth
Best High
Apples & Bananas, Cherry Hills, Marshmallow OG #9, PAY, Passionfruit, SNX, Slurricane
Blue Heron
A-Bay Bay, Apples & Bananas, Black Amber, Cherry Diesel, FUBAR, Glitter Bomb, Grape Gasoline S1, Medellin, Sour Rado
Bud Board
Cherry Hills, Durban Kush #8, KPF, SNX, Sueno, Veritas Cookies
COS Confidential
First Class Funk, Marshmallow OG #9, OZ Kush, Sudz, Triangle OG, WOF, Wedding Crasher, Yuk Mouth
Canna Cabinet
A-Bay Bay, Apples & Bananas, Bananaghani, Black Amber, Blueberry Lemonade, Durban Kush #8, FUBAR, First Class Funk, Gelato 41, Glitter Bomb, Grape Gasoline S1, Medellin, Orange Acai, PAY, Passionfruit, Puzzle Juice, SNI, SNX, Slurricane, Sour Apple, Sour Rado, Sudz, Super Sour Lemon, Tangidos, Turnt, WOF, WRZ, Watermelon Sorbet, Wedding Crasher, Woosah, Yuk Mouth
Cannabicare
First Class Funk, Glitter Bomb, Grape Gasoline S1, Medellin, Sour Rado, Sudz, WOF
Cherry Peak
A-Bay Bay, Apples & Bananas, Bananaghani, Blueberry Lemonade, Durban Kush #8, El Chivo #4, Frozen Dessert, Glitter Bomb, Grape Gasoline S1, Marshmallow OG #9, Medellin, Muffinz Breath #1, Orange Acai, PAY, SNI, SNX, Slurricane, Sour Apple, Sour Rado, Street Urchin, Sudz, Super Sour Lemon, Tangidos, Turnt
Chronic Therapy
A-Bay Bay, Black Amber, FUBAR, Sour Rado, Woosah
Colorado Harvest Company
Apples & Bananas, Bananaghani, Black Amber, Blueberry Lemonade, Divine Kush Breath, Durban Kush #8, El Chivo #4, FUBAR, First Class Funk, Frozen Dessert, Gelato 41, Glitter Bomb, Grape Gasoline S1, Marshmallow OG #9, Medellin, Melonade #8, Orange Acai, PAY, Passionfruit, Puzzle Juice, SNI, SNX, Sour Apple, Sour Rado, Sudz, Super Sour Lemon, Tangidos, Triangle OG, Turnt, WOF, WRZ, Watermelon Sorbet, Woosah
Dark Matter
Cherry Hills, Durban Kush #8, KPF, SNX, Sueno, Veritas Cookies
Elevated
Melonade #8, Muffinz Breath #1, Passionfruit, SNI, Sudz, Triangle OG, Woosah
Emerald Fields
Black Amber, Cherry Hills, Durban Kush #8, First Class Funk, Marshmallow OG #9, Melonade #8, Muffinz Breath #1, SNI, SNX, Sour Rado, Street Urchin, Sudz, WOF, Watermelon Sorbet, Woosah, Yuk Mouth
Emerald Fields Wash Park
First Class Funk, Street Urchin, Sudz, WOF, Watermelon Sorbet, Woosah
Fiddlers Green
A-Bay Bay, Blueberry Lemonade, SNI, Sour Apple, Turnt
Green World
A-Bay Bay, Black Amber, FUBAR, Sour Rado, Woosah
Green World Express
Peach Kush #2
High Class
Sueno, Veritas Cookies
Kind Care of Colorado
A-Bay Bay, Apples & Bananas, Bananaghani, Black Amber, Durban Kush #8, El Chivo #4, FUBAR, First Class Funk, Glitter Bomb, Grape Gasoline S1, Marshmallow OG #9, Medellin, PAY, Passionfruit, Slurricane, Sour Rado, Street Urchin, Sudz
LA CASA CANNA BIS
Peach Kush #2
LivWell - Central Park
Watermelon Sorbet
LivWell - Commerce City
Bordeaux #5, Divine Kush Breath
LivWell - Cortez
Bordeaux #5, Cherry Hills, Divine Kush Breath
LivWell - Evans
Watermelon Sorbet
LivWell - Federal Heights
Divine Kush Breath
LivWell - Mancos
Cherry Hills
LivWell - Peoria
Watermelon Sorbet
LivWell - Tower Road
Bordeaux #5, Cherry Hills, Divine Kush Breath
LivWell - Uptown
Divine Kush Breath
Livgreen
A-Bay Bay, Apples & Bananas, Bananaghani, Black Amber, FUBAR, Glitter Bomb, Grape Gasoline S1, PAY, Slurricane, Sour Rado, Triangle OG, Woosah, Yuk Mouth
Lucky Monkey Buds
FUBAR, First Class Funk, Grape Gasoline S1
Magnolia Rd
Cherry Hills
Magnolia Road
A-Bay Bay, Apples & Bananas, Black Amber, Bubba Berry, Cherry Hills, Divine Kush Breath, Durban Kush #8, FUBAR, First Class Funk, Glitter Bomb, Grape Gasoline S1, Muffinz Breath #1, Passionfruit, Platinum Kush Breath, Sour Rado, Tart Pops #4, Woosah, Yuk Mouth
Medicine Man
Apples & Bananas, Black Amber, FUBAR, First Class Funk
Mellow Harvest
Durban Kush #8, KPF, SNX, Sueno, Veritas Cookies
Native Roots
A-Bay Bay, Apples & Bananas, Bananaghani, Black Amber, Bordeaux #5, Cherry Diesel, Cherry Hills, Cherry Punch, Cookies N Cream, Divine Kush Breath, Durban Kush #8, El Chivo #4, FUBAR, First Class Funk, Forza San Souci #4, Frozen Dessert, Gelato 41, Glitter Bomb, Grape Gasoline S1, LCS, Marshmallow OG #9, Melonade #8, Muffinz Breath #1, OZ Kush, Orange Acai, PAY, Passionfruit, Peach Crescendo #2, Puzzle Juice, RUN, SNI, SNX, Slurricane, Sour Rado, Street Urchin, Sudz, Super Sour Lemon, Tart Pops #4, Triangle OG, WOF, WRZ, Watermelon Sorbet, Wedding Crasher, Woosah, Yuk Mouth
Nature's Kiss
Bordeaux #5, Cherry Hills, Durban Kush #8, Passionfruit, SNX
Peak North
Black Amber, Durban Kush #8, First Class Funk, Passionfruit, Triangle OG, Yuk Mouth
Police and Thieves
Durban Kush #8, LCS, SNI, Sherb Crasher, Triangle OG
RoadRunner
KPF, SNX, Veritas Cookies
Rocky Mountain
A-Bay Bay, Black Amber, Blueberry Lemonade, FUBAR, SNI, Slurricane, Sour Apple, Sour Rado, Tangidos, Woosah
Rocky Mountain Blaze
A-Bay Bay, Black Amber, Bordeaux #5, FUBAR, First Class Funk, Marshmallow OG #9, PAY, Woosah
Rocky Mountain Cannasol
Apples & Bananas, Cherry Hills, Passionfruit, SNI, Sudz
Rocky Road Remedies
Apples & Bananas, FUBAR, Glitter Bomb, Grape Gasoline S1, Medellin, Puzzle Juice, Sour Rado, Woosah
Roots Rx
Bananaghani, Blueberry Lemonade, Bordeaux #5, Bubba Berry, Cherry Hills, Divine Kush Breath, Durban Kush #8, El Chivo #4, Muffinz Breath #1, Passionfruit, SNX, Sour Apple, Sudz, Tart Pops #4, Triangle OG, Turnt, WOF, Wedding Crasher
SMOKEY'S
Cherry Hills, First Class Funk, Melonade #8, Muffinz Breath #1, SNI, SNX, Street Urchin, WOF, Watermelon Sorbet, Woosah
Skunked
A-Bay Bay, Apples & Bananas, Black Amber, FUBAR, Glitter Bomb, Grape Gasoline S1, Medellin, Sour Rado, Woosah
Solace Meds
Apples & Bananas, Divine Kush Breath, Durban Kush #8, El Chivo #4, First Class Funk, SNI, Slurricane, Street Urchin, Sudz, Yuk Mouth

May 26, 2022

Veritas Uses On-Pack QR Codes for its Cannabis to Provide Product Transparency

Denver-based cannabis company Veritas adds QR codes to its packaging that enable consumers to find detailed information on the specific cannabis strain and where the product is available for future purchase.

Anne Marie Mohan

May 25th, 2022

Veritas Fine Cannabis packaging QR codes lead back to a strain card on the company’s website that provides even more detailed information not included on the label.

Veritas Fine Cannabis packaging QR codes lead back to a strain card on the company’s website that provides even more detailed information not included on the label.

The COVID-19 pandemic, with its requirements for individuals to socially distance and keep safe and sanitized, changed much about consumers’ shopping behaviors and their interactions with consumer packaged goods brands. These changes extended to the cannabis market, as well, shares Jordan Plunkett, Marketing Director at Veritas Fine Cannabis. Inspired by restaurants’ use of QR codes in place of menus, Veritas began in 2020 to add QR codes to its cannabis packaging labels to put comprehensive product data at consumers’ fingertips.

Veritas is a Denver, Colo.-based wholesale cannabis company that differentiates itself and its products by the overall passion and dedication that every member of the team puts into their work every day. That’s according to Veritas owner, Mike Leibowitz, who adds, “High-quality products come naturally when people enjoy coming to work and love what they do.”

The brand centers around cannabis being the connection that brings people together. “Denver is a melting pot, as is Colorado in general, and we try our best to encapsulate this in everything we do, whether it’s a collaboration with craft artisans who call Colorado home, a dining experience with elevated dishes, or an interactive art experience unlike anything anyone has seen,” says Plunkett. “Cannabis is an experience, and we try our best to highlight that.”

Packaging for Veritas’s range of cannabis products, which includes flower and pre-rolls in 100 strains that rotate regularly, comprises glass jars and black plastic tubes, respectively. Graphics for the packaging were done by Sarah Egener, Art Director at Veritas, who Plunkett says “managed to create the perfect brand voice in visual form.” He adds, “We like great weed and fun experiences with good people. Our label presents all the important information about an individual strain, such as type of experience—energizing versus relaxing, for example—general effects, genetic lineage and the top three terpenes, in an organized chart format that’s easily digestible for any consumer. We are a brand for the newcomer and the connoisseur, so it’s important that we highlight the details people actually would be focusing on while shopping for cannabis.”


In 2020, as QR codes were revived, Veritas realized the opportunity to provide consumers with more comprehensive information on their products beyond what could fit on a label. “When the restaurant industry reintroduced QR codes to the general public we took notice,” shares Plunkett. “The technological advancements in smartphones and a more straightforward way to scan and use the codes was quickly adopted.

“In our eyes, QR codes had been a dying thing pre-COVID because smartphone users previously had to download a third-party app to scan them instead of using the camera feature, and let’s be honest, we live in a world where these additional steps can act as a deterrent.

“We capitalized on this opportunity [new technology] to give consumers quick and easy access to verified information directly from the source. Veritas Fine Cannabis packaging QR codes lead back to a strain card on our website that provides even more detailed information not included on the label such as the full terpene and cannabinoid lab test results along with where else they can find that product, if it’s currently in the rotation. This has allowed our customers to become more educated on what they are smoking while allowing us to reach the customer directly by showing them where they can then find said product again.”

Specifically, the QR code allows consumers to see the 21 most prevalent cannabis terpenes present in the product and data on nine different cannabinoids (e.g., THC, THC-A, CBD-A, CBN, etc.), highlighting the most prevalent ones in that strain, as well as a searchable list of retailers across the state currently carrying the strain.


Veritas developed the QR codes using an online code generator. Says Plunkett, the codes themselves are easily accessible and readily available, and if you know where to look, are free. “Payments for the software may be necessary if QR codes are being produced in mass quantities,” he explains, “but it’s mainly the time and labor that goes into the creation of them to make sure they are accurate for different SKUs.”

The QR code software also enables Veritas to collect data from consumer scans, including the general regions where they are scanning, what’s being scanned, and when it’s being scanned, providing insight into what strains or products are popular in some areas, as opposed to others.

While Plunkett says the QR codes are not the main attraction on the packaging label, they are a key component when it comes to consumers being able to get additional, accurate strain information. “Through our experiences, we’ve learned that transparency is key,” he shares, “and we want to always ensure our customers are getting nothing but the best every time.”

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