TGS
Apple Fritter , Cherry Punch , Frankenberry , Frozen Dessert , Horchata , El Chivo #4
The 404 Dispensary
Citrus Cake , Divine Kush Breath , Milky Weigh , Rotten Cherries , Tropsanto , Peking Duck #6, Root Canal #2
The 64 Store
Cherry Diesel, OG Sin
The Dispo
Apples & Bananas, Cherry Diesel, Double Deja Vu , Frankenberry , Pancakes , Papaya Cake, Passionfruit , Scooby Snax, Sour Diesel, Tangidos , The Sauce, Toxic Boo , El Chivo #4, GG #4, Item #9, Melonade #8, Peking Duck #6
The Happy Camper
Apples & Bananas , Big Bubba Diesel, Cherry Hills , Frankenberry , Frozen Dessert , Interdimensional Cable, Mac N Cheese , Mandarin Cookies , Milky Weigh , OG Sin, OG Sin , Pancakes , Passionfruit , Pruno, Quatro Kush , Rotten Cherries , Sour Apple , Street Urchin, Tangidos , Toxic Boo , Veritas Cookies , El Chivo #4, GG #4, Item #9, Melonade #8, Muffinz Breath #1, Root Canal #2
The Joint By Cannabis
Cherry Punch , Frozen Dessert , OG Sin, Pruno, Street Urchin, Melonade #8
Third Day Apothecary
Cherry Diesel, Garlic Breath, Marmot OG, Sour Diesel, GG #4, Peking Duck #6
Top Crop
Cherry Hills, Item #9, Sueno
Tumbleweed
Apples & Bananas, Big Bubba Diesel, Cherry Hills , Double Deja Vu , Electric Lemonade , Frankenberry , Georgia Pie , Horchata , Interdimensional Cable, Mac N Cheese , Scooby Snax, Sex Grenade , Sour Diesel, Sueno, The Sauce , Tres Leches , Apples & Bananas, Durban Kush #8, El Chivo #4, Item #9, Muffinz Breath #1, Root Canal #2, Sunset Drive
Twin Peaks
Frozen Dessert , OG Sin, Sex Grenade , Street Urchin, El Chivo #4, Item #9, Melonade #8, Muffinz Breath #1
Unity Rd.
Apples & Bananas , Toxic Boo , El Chivo #4, Item #9
Zipz
Cherry Diesel, Garlic Breath, Sherb Crasher, Peking Duck #6
ANNA
OG Sin, Pruno, Street Urchin, Root Canal #2
Best High
Apples & Bananas, Big Bubba Diesel, Cherry Hills , Cherry Punch , Electric Lemonade , Frankenberry , Mac N Cheese , Mandarin Cookies , OG Sin, OG Sin , Oreoz , Pruno, Pruno , Quatro Kush , Sex Grenade , Melonade #8, Root Canal #2
Blue Heron
Interdimensional Cable, OG Sin, Pancakes, Pruno, Street Urchin, Peking Duck #6, Root Canal #2
COS Confidential
Apple Fritter , Apples & Bananas , Double Deja Vu , Electric Lemonade , Horchata , Oreoz , Scooby Snax , Strawberry Guava , Triangle OG , El Chivo #4, Melonade #8, Muffinz Breath #1, Sugar Rush #2
Canna Cabinet
Apples & Bananas , Pancakes , Toxic Boo , Veritas Cookies , El Chivo #4, Item #9, Melonade #8, Muffinz Breath #1
CannaCo
Apples & Bananas, Cherry Diesel, Garlic Breath, Pancakes, Scooby Snax, Sour Diesel, The Sauce, GG #4
Cannabicare
Apple Fritter , Apples & Bananas , Cherry Diesel, Cherry Hills , Garlic Breath, OG Sin, Sherb Crasher, Sour Diesel, Durban Kush #8, El Chivo #4, Melonade #8, Muffinz Breath #1, Sugar Rush #2
Cherry Peak
Apples & Bananas , Electric Lemonade , Frozen Dessert , OG Sin, Pancakes , Street Urchin, Toxic Boo , Tres Leches , El Chivo #4, Item #9, Melonade #8, Muffinz Breath #1
Colorado Harvest Company
Apple Fritter , Apples & Bananas, Apples & Bananas , Big Bubba Diesel, Cherry Hills , Cherry Punch , Electric Lemonade , Frankenberry , Frozen Dessert , Georgia Pie , Horchata , Interdimensional Cable, Mac N Cheese , Marmot OG, OG Sin, OG Sin , Oreoz , Pancakes , Papaya Cake , Pruno, Pruno , Rotten Cherries , Sex Grenade , Snickerz, Sour Apple , Street Urchin, The Sauce , Toxic Boo , Tres Leches , Veritas Cookies , Apples & Bananas, El Chivo #4, INFVSED Scooby Snax, INFVSED The Sauce, Item #9, Melonade #8, Muffinz Breath #1, Peking Duck #6, Root Canal #2, Sugar Rush #2, Sunset Drive, Tart Pops #3
Dark Matter
Cherry Hills, Item #9, Sueno
EMJ's
Apples & Bananas, Big Bubba Diesel, Cherry Diesel, Scooby Snax, Snickerz, Street Urchin, Sunset Drive, The Sauce, GG #4, Peking Duck #6
Elevated
Electric Lemonade , Sex Grenade , The Sauce , Toxic Boo , El Chivo #4, INFVSED Sueno
Emerald City Wellness
Cherry Diesel, INFVSED Oreoz, INFVSED Sour Orange Zkittlez, Peking Duck #6
Green Dragon
Apple Fritter , Electric Lemonade , Horchata , Oreoz , Pancakes , Pruno , Toxic Boo , Veritas Cookies , El Chivo #4, Item #9, Melonade #8, Muffinz Breath #1
Green World Express
Apples & Bananas, Frankenberry , Mac N Cheese , Snickerz, Sour Diesel, Tres Leches , El Chivo #4
HERBS 4 YOU
Electric Lemonade , Sex Grenade , Root Canal #2
High Class
Cherry Hills, Item #9, Sueno
Igadi
Cherry Diesel, Electric Lemonade , Frozen Dessert , Garlic Breath, OG Sin , Pancakes, Rotten Cherries , Snickerz, Sour Diesel, Sunset Drive, El Chivo #4, GG #4
Kind Care of Colorado
Toxic Boo , El Chivo #4, INFVSED Apple Fritter, INFVSED Peking Duck #6, INFVSED Scooby Snax, INFVSED Sherb Crasher, INFVSED Sueno, INFVSED Sunset Drive, INFVSED The Sauce, INFVSED Yuk Mouth, Melonade #8
LA CASA CANNA BIS
Apples & Bananas, Frankenberry , Mac N Cheese , Snickerz, Sour Diesel, Tres Leches , El Chivo #4
LIGHTSHADE
Apples & Bananas , Frankenberry , The Sauce , El Chivo #4, INFVSED Sueno, Item #9
Lightshade
Apple Fritter , Apples & Bananas, Apples & Bananas , Electric Lemonade , Frankenberry , Pruno , The Sauce , El Chivo #4, Item #9
Livgreen
Apples & Bananas, Apples & Bananas , Big Bubba Diesel, Cherry Diesel, Cherry Hills , Double Deja Vu , Frankenberry , Funyunz, Georgia Pie , Oreoz , Pancakes, Pancakes , Scooby Snax , Snickerz, Sour Diesel, Sunset Drive, The Sauce, Veritas Cookies , El Chivo #4, GG #4, Item #9, Melonade #8
Lucky Monkey Buds
Apples & Bananas, Garlic Breath, Pancakes, Scooby Snax, Sour Diesel
Magnolia Road
Chemdawg , Divine Kush Breath , Milky Weigh , OG Sin , Tropsanto , Watermelon Sorbet , Durban Kush #8, Root Canal #2
Magnolia Road
Apples & Bananas , Chemdawg , Cherry Hills , Cherry Punch , Divine Kush Breath , OG Sin, OG Sin , Papaya Cake, Pruno, Scooby Snax , Street Urchin, The Sauce, Tropsanto , Watermelon Sorbet , Durban Kush #8, El Chivo #4, Item #9, Peking Duck #6, Root Canal #2
Makena
Apples & Bananas , Rotten Cherries , El Chivo #4, Item #9
Mellow Harvest
Cherry Hills, Item #9, Sueno
Munchiez
Sueno
Native Roots
Apple Fritter , Apples & Bananas , Cherry Hills , Cherry Punch , Double Deja Vu , Electric Lemonade , Frankenberry , Frozen Dessert , Horchata , Interdimensional Cable, Mac N Cheese , OG Sin, OG Sin , Oreoz , Pancakes , Pruno, Pruno , Rotten Cherries , Sex Grenade , Street Urchin, The Sauce , Tres Leches , Veritas Cookies , Durban Kush #8, El Chivo #4, INFVSED The Sauce, Item #9, Melonade #8, Muffinz Breath #1, Peking Duck #6, Root Canal #2
Oasis Cannabis Superstore
Cherry Hills , OG Sin, Veritas Cookies , Item #9
Peak Dispensary
Electric Lemonade , OG Sin, Pruno , Sex Grenade
Peak North
Horchata , Tres Leches , INFVSED Apple Fritter, INFVSED Scooby Snax, INFVSED The Sauce, INFVSED Yuk Mouth, Item #9
Roadrunner Cannabis
Item #9, Sueno
Rocky Mountain Blaze
Big Bubba Diesel, Electric Lemonade , Horchata , Papaya Cake, Sex Grenade , Tres Leches , El Chivo #4, Peking Duck #6
Rocky Mountain Cannasol
Eagle Scout , Horchata , Pruno, Rotten Cherries , Scooby Snax , Toxic Boo
Rocky Road
Apple Fritter , Apples & Bananas, Big Bubba Diesel, Cherry Punch , Electric Lemonade , Horchata , Interdimensional Cable, Papaya Cake, Sueno, The Sauce, The Sauce , Tres Leches , El Chivo #4, INFVSED Pineapple Blast, INFVSED Scooby Snax, Peking Duck #6, Root Canal #2, Tart Pops #3
Rocky Road Remedies
Apples & Bananas, Big Bubba Diesel, Cherry Diesel, Funyunz, Garlic Breath, Interdimensional Cable, Marmot OG, Pancakes, Papaya Cake, Snickerz, Sour Diesel, Street Urchin, Sueno, Sunset Drive, GG #4, Peking Duck #6, Root Canal #2
Roots Rx
Cherry Hills , Cherry Punch , Citrus Cake , Divine Kush Breath , Eagle Scout , Frankenberry , Mac N Cheese , Mandarin Cookies , Milky Weigh , OG Sin , Oreoz , Passionfruit , Quatro Kush , Rotten Cherries , Scooby Snax , Sour Apple , Sour Diesel , Toxic Boo , Tres Leches , Tropsanto , Veritas Cookies , Durban Kush #8, GG #4, Item #9, Peking Duck #6, Root Canal #2
Sandia Botanicals
Cherry Hills, Item #9, Sueno
Simply Pure
Apples & Bananas , Rotten Cherries , Toxic Boo , El Chivo #4, INFVSED Sherb Crasher, Item #9, Melonade #8, Muffinz Breath #1
Solace Meds
Apples & Bananas , Electric Lemonade , Sex Grenade , Toxic Boo , El Chivo #4, INFVSED Sour Orange Zkittlez, Melonade #8
Spark Dispensary
Apples & Bananas, Grape Cream Cake, Pancakes, Sunset Drive

March 22, 2022

Behind the Scenes at the Veritas Cannabis Design Studio

Step inside our cannabis design studio and take a tour with Art Director Sarah Egener.

At Veritas, we’re inspired every day by the incredible crop of artists who call Colorado home. Wherever you look—from the ski slopes and hiking trails to the city streets—local art is peeking out, from outdoor gear to urban alleys.

And we love to elevate the talents blowing us away in our own backyard. Creativity and cannabis go hand in hand, after all.

You can’t spell Veritas without “art.” As part of our quest to collaborate with local creatives for custom skis with Icelantic, eye-catching graphic T’s and new murals in our community, we knew we’d need someone on our team who could bring our vision and aesthetic to life. 

Lucky for us, we found Sarah Egener. As our Art Director, she quickly established our brand guidelines before turning to graphic designer McKeever Spruck to flesh things out further. Together, this pair is responsible for crafting most of our visual brand. That means unique designs for special Veritas packaging, merch, stickers, collabs and much more.

Here, Sarah talks about her approach to cannabis design, why partnering with local artists rocks, and how Veritas’s signature dime jar design came to be.

Q: With the exception of guest artists, has design at Veritas always been done in-house?

Sarah Egener: Before I joined, Veritas had a logo, a typeset and a few merch designs. That was basically it. For my interview project, I was asked to design a label for pre-packed eighths. The label I made for my interview project is actually the classic black-and-gold label you’ll see on Veritas eighths today! To create the larger visual brand of Veritas, I brought on Mckeever, who specializes in graphic art, and I continue to source local artists wherever possible as well.

Q: What’s your process for determining and approving new design ideas?

SE: We work as a team to brainstorm product development. Once we’ve done that, the design team starts getting creative and drafting up looks. Though everyone on the Veritas marketing team is creative, McKeever and I are the ones tasked with turning our group’s vision into a reality.

Q: How would you describe your approach to cannabis-specific design?

SE: Art is really fun to look at after smoking—or however you may choose to consume. I think anybody can attest to that. It can evoke a deeper, more emotional experience and connect the dots of our memories. I try to focus inwards and look deeply at art when I consume cannabis. We’ve actually commissioned several art pieces from our artist family to create a gallery of work at Veritas HQ. We are really passionate when it comes to ensuring cannabis transcends the “stoner stigma.” We’re here to show that you can be a stoner and enjoy collecting, making or appreciating incredible art too. We also want to support local artists in their careers because we appreciate what they do. 

Q: What inspired the artwork used for Veritas’s Dime Jars and Pheno Hunt packaging?

SE: In cannabis culture, back in the day a dime bag was $10 worth of random flower in a plastic baggie. The idea is that we’re bringing people back, but now they're getting a great product in a nice glass jar with a nice silver label on it. It’s meant to remind people about how far we've come as an industry. 

Pheno Hunts are special box drops, so we like to go more strain-specific with the art and brand the entire pheno hunt. It just makes it more special and allows us to show off our artistic talent as a brand.

Q: Are there any hidden meanings or easter eggs in your designs?

SE: I love how art is open to interpretation and making your own connections. Some of our designs do take inspiration from other Colorado brands and outdoors brands. For example, our “Support Your Local Grower” design pays homage to Patagonia's look.

Q: What is the intended reaction you hope to elicit when a customer sees Veritas packaging?SE: It should look clean, sleek, professional—and most importantly, informative. Our strain chart, for example, provides info on everything from category experience to lineage to weight. It’s important to educate, whether we’re speaking to connoisseurs or inspiring future connoisseurs. Packaging should serve to welcome people into the cannabis community. It doesn’t have to be loud or aggressive. As we’ve proven, cannabis can be sold in elegant, professional packaging and succeed just fine.

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