Category: Learn

Dante Jordan∙ August 19, 2021   11:20 am PDT | Updated 4 hours ago

Great weed that’s grown with mama’s love — that’s what craft cannabis is all about. By taking some class-A genetics and putting every minute into growing the plants with extreme daily attention, you’ll come away with some of the best weed this world has to offer. But what exactly does craft cannabis mean, and more importantly, how does it differ from commercial cannabis?

To gain insight on the subject, and why it matters in the grand scheme of cannabis worldwide, I spoke to Mike Leibowitz, CEO of Veritas Fine Cannabis in Colorado and Jesce Horton, CEO of LOWD in Oregon — both craft cannabis growers backed by years of experience.

What is craft cannabis?

Craft cannabis — also called small-batch cannabis or artisanal cannabis — refers to a small-scale growth of cannabis that emphasizes quality over quantity. It is defined by cultivators that can dial in every little detail of growing cannabis, from seedling to harvest to curing, ultimately bringing forth the best aromas, flavors, and effects of the genetics they’re using. 

“Craft cannabis is a hands-on approach to growing cannabis. I think there are going to be two very separate cannabis businesses at some point that define themselves. One is going to treat cannabis more like a commodity that sells to the masses; and then there’s craft cannabis, which is a cultivation-oriented, cultivation-first product that emphasizes the technique of growing, emphasizes the medium of how you’re growing, emphasizes the genetics you’re growing, the atmosphere you’re growing in, much more than an automated process,” said Leibowitz.

There are plenty of smaller family farms, especially in Northern California, that specialize in growing small-batch cannabis. These farms emphasize sustainably grown, full-term outdoor cannabis that uses natural processes and regenerative farming methods. But because of these practices, there is much debate over indoor cannabis being considered “craft cannabis” at any scale. It would seem that the answer lies in the size of these indoor farms and the growers’ ability to meticulously care for each plant. 

In an MJ Biz Daily article from 2019, CEO of California’s Flow Kana said, “When it comes to indoor, you can do it at small scale, with love and intention, and call it craft. And a lot of people do it. But for me, indoor is a cultural phenomenon that is left over from the prohibition.”

How does craft cannabis differ from commercial cannabis?

There are many differentiators between growing craft and commercial cannabis. In my conversations with Horton and Leibowitz, I found that it all boils down to three things: operation size, attention to detail, and the resulting quality. 

The thing to know about cannabis is that each individual cultivar requires different growth techniques to bring out its best traits. With cannabis that is grown for scale rather than for full genetic expression, many farms have huge fields or warehouses growing a bunch of different strains under the same lighting and watering cycles, and then rush the drying/curing processes as a company’s objective is to flood the market with product as quickly as possible. This results in huge harvests and a huge supply, but it doesn’t necessarily produce the highest quality of weed that a cannabis connoisseur would want to smoke. Veteran smokers want big aromas, big flavors, big effects, and to be absolutely blown away from their buds each and every time they consume. These traits are often lacking with the cannabis that comes from companies that produce big amounts for the cheapest pricing. 

On the extra care and attention to detail that goes into small-batch cannabis, Horton said, “No matter what, each strain is going to like a different level of watering; so especially when you have multiple strains on one table, and people are watering that table at one time, you’re not giving some of those strains exactly what they want. You may be able to give them enough to where they’re healthy, and they’re doing okay, but if they’re not getting exactly what they want, then you open up the potential to reduce their quality, and move from that craft quality level.”https://3c7260b538e38bf58db1874d3a8275d8.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html

This is why craft cultivators emphasize smaller grows with a limited amount of strains, so they can be sure that each plant that comes out of their garden is a true showstopper. However, Veritas challenges the idea that craft can’t be grown in a larger facility. When asked how the size of an operation defines craft cannabis, Leibowitz shared, “When we talk about craft cannabis, we talk about really doing something on a micro-level, maybe even at a macro-scale. You can have a 30,000 – 50,000-square foot facility, but the way we’ve designed our facility is we draw micro-rooms. So we’ll have 700 – 800 square foot flowering rooms, no more than 25-30 lights in each room, that way we can plant the room at once, harvest the room at once, thoroughly clean the room in between each cycle, and pay more attention to each and every plant that goes in that room every day.”

When defining the right number of lights in a room that would be considered indoor small-batch cannabis, Leibowitz told me that Veritas has never grown in a room larger than 45 lights. Subjectively speaking, Horton said, “For me, I’ve found that the sweet spot where I can still do small batches is a max of 30 – 40 lights per harvest. If you can get a 10 – 20 lightroom, those are some of the best because usually you’ve got one grower in there, and they know the whole process, they know each plant, and they can reduce all these variables that are common in the cultivation space.”

Another huge component of craft cannabis is hand-trimming the plants versus machine trimming. The problem with using big machines to trim cannabis is that you lose a lot of the trichomes from the plant. The trichomes are the key to quality. They are the milky white crystals on cannabis flowers that house both the cannabinoids and the terpenes, which are the compounds in cannabis that are most responsible for the effects we feel when consuming. 

What is craft cannabis’s place in the consumer market?

With the future of cannabis consumerism imitating the alcohol industry, it’s easy to see that there are going to be different levels of quality for each type of consumer. Just like how you can grab a 30-pack of Keystone Lights for $15 that’ll get the job done, you’ll be able to go out and purchase ounces for $50 – $100. On the flip side, just like how you can grab a special batch of fruit-infused sours from your local microbrewery, you’ll be able to grab jars of craft cannabis that might hit your pockets for $50 – $60 an eighth, but you’ll be consuming some of the most flavorful and potent flower possible. 

On craft cannabis’s place in the future world of weed shopping, Leibowitz said, “Definitely always on the top shelf. I think you’re going to have good packaging with it, I think it’s going to be like buying a nice bottle of wine versus an average bottle of wine. I think it will undeniably be classes above commercial cannabis. One day a bodega in New York will sell you five joints for seven bucks and it’s probably going to be grown outdoors in North Carolina, and have an 8% THC level, and have a purpose, right? And then there will be, potentially in that same bodega, hopefully a jar of Veritas, and it’ll cost $60 for three grams, but it’s something that is of a much higher quality than what was in that joint that you smoked. And that should be evident to the consumer when they smoke it.”

On getting consumers to buy into the idea of more expensive, but higher quality, craft cannabis, Horton shared, “I think it’s really about education. When you start to see other people moving from the lower-cost, lower-dollar cannabis and moving more into top-shelf cannabis, it usually comes naturally. And education of them learning the difference. I think as consumers are getting access to better buds, it is a natural evolution for many to want to consume the best, consume the healthiest cannabis, the most effective cannabis, the best smelling, the most pleasurable from a number of different standpoints when you look at measuring aesthetics, smell, effects, and taste.”

Featured image by Gina Coleman/Weedmaps

Take the glory of summer grilling to the next level by adding some classic backyard games and Veritas cannabis to your plans.

Summer in Colorado is all about being outside—camping, concert-going, star gazing, lounging park-side, hiking and yes, barbecuing. ’Tis the season where the smell of delicious food on the grill seems to waft constantly through the air, reminding us of the simple joy that is a backyard barbecue with best buds.

Sure, stellar barbecues take a little planning, but that’s where we come in. 

We’ll leave the groceries, playlists and adult beverage decisions up to you, but when it comes to backyard activities—and the best cannabis strains to pair with each of them—we’ve got you covered. Below you’ll find a handy list of some of our favorite games and strains to ensure your next get-together is indeed the ultimate barbecue.

Cornhole (Pair With Headband Kush)

In terms of beloved, classic backyard games, cornhole, otherwise known as ‘Bags’ has to be on the podium. Here’s an official Cornhole rules page you can browse, and the quick version: Two sides take turns trying to skillfully toss bean bags toward a distant target—the hole is the bull’s eye. As a concept, it’s as simple as it gets, which is why adding some Headband Kush by Veritas to the competition can introduce a whole new level of fun. Although it has yet to be proven, Headband Kush has been reported to enhance your Cornhole performance. 

Known for its mind-elevating euphoric and creative effects, as well as some appetite-amping properties, hitting some Headband Kush before the game should have you in great spirits ahead of the main event. Just be aware this staple hybrid strain may also leave you hungry for another helping of potato salad too.

Twister (Pair With Georgia Pie)

When the Milton Bradley Company debuted Twister in 1966, it’s unlikely the makers envisioned that people would be pairing their party game with legal cannabis. Given how well the two work together, however, perhaps they should have! 

Depending on the scale and terrain of your barbecue setting, you can get a special extra large, outdoor-friendly Twister layout in a park, or use nature-safe paint to make your own backyard version. What really matters is putting everyone in the right mood for some awkward balancing, silly contortions and lots of laughs. Why not fully go for it and have your dessert early, before the first spin, with some Georgia Pie by Veritas? While notably potent, a few puffs of the Pie will have your mind and body in the sweet spot for when “right foot blue” gets called.

Water Balloon Dodgeball (Pair With Ooh La La)

Who doesn’t love a good water balloon fight? Especially if the temperature is getting toasty, incorporating something that will both cool you off and keep you entertained is a win-win! The rules are pretty much up to you: establish zones, go with specific colored balloons to differentiate teams, or throw all that out and just huck ’em at each other. There’s really no wrong answer (but let’s avoid the face, mmmkay?).

One thing you’ll absolutely need, though, is an appropriate soundtrack. The excellent rap duo Run the Jewels have plenty of options to help you meet the moment, plus they have their own strain—Ooh La La by Veritas—which fully seals the deal. This strain delivers a sensory-heightening head high that’s perfect for some marvelous backyard mirth, along with a light body feel so you can still be on top of your game during any balloon-related battles. Throw on some RTJ and get ready for a water war.
There are so many ways to enjoy Colorado and Colorado’s finest cannabis together. Learn more on the Veritas blog.

Don’t let their size fool you! These compact petite nugs are the same flavorful strains Veritas is known for, now featured in the Dime Jars line.

Let’s get real about petite nugs. Here at Veritas, petite is powerful. And by definition, petite nugs are simply the smaller-sized flower colas that form on the lower portion of a cannabis plant. They are equal in quality to our standard flower; they just don’t quite make the size cut for our premium 1/8th jars. But these special nugs have a misinformed reputation, with many confusing the size of the flower for the magic inside. When it comes to petite nugs, though, it’s important to appreciate that mass is not the factor to focus on.

Taking it Old School

Looking back on the legacy of the 20th century underground cannabis market, it was all about dime bags. So named for holding a small amount of weed, the baggies sold for $10, aka a “dime.” This standard unit of purchase was not made for mammoth nugs and often featured brown, crumbly buds full of seeds and stems, often of unknown origins. And yet, it did the trick. 

This history lesson is a reminder that the correlation between size and quality in the world of cannabis is a recent fad. 

As cannabis cultivation has broken new boundaries and reached new heights, the quality of cannabis has improved and has become more accessible to the market. As a result, we’re setting out to celebrate this cornerstone of cannabis culture in our own way, with our fresh lineup of Dime Jars. 

Veritas Dime Jars are an evolution of the same concept that made dime bags such a ubiquitous aspect of the old-school cannabis marketplace. Prior to legalization, the vast majority of customer purchases were for small amounts at a (hopefully) reasonable price. Now, we’re looking to carry this tradition forward with Dime Jars: An incredible way to sample a wide array of top-shelf flower at a more obtainable price.

Try New Strains With Premium Petite Nugs 

If saving money and getting to enjoy some of the best cannabis Colorado has to offer isn’t enough, buying tasty petite nugs also is a sizable step up in quality from those jars of shake and trim on the bottom shelf of your neighborhood dispensary. 

Here’s how we break down the harvest at Veritas: We designate the largest, most dense buds for 1/8th jars (either First Cut or Black Label) and use the smaller buds for pre-roll joints. But what about the petite nugs? That’s where Dime Jars come in. Each Dime Jar contains 10 grams of our premium petite nugs, allowing customers to stock up on their favorite strains and try new ones without having to break the bank. 

In keeping with the quality standards of all Veritas products, the flower in the Dime Jar is still the same hand-grown, harvested, trimmed flower packaged in Denver. Here, we never sacrifice quality for quantity. 

When it comes to what strains are available in the Dime Jar rotation, the better question might be which strains from our vast genetic library are not included—there’s a lot to choose from!

We’ve organized our rotating library of almost 100 strains by the effects they generate. There are five categories (Invigorate, Invite, Innovate, Alleviate and Rejuvenate) so look for the product category that you connect with the most. And it’s equally easy to see what’s currently on shelves through our strain finder.

Want to surf a Sativa-fueled wave of very potent, tart citrus? Look for a Dime Jar of Super Sour Lemon or another strain in the Invigorate category. How about a strain that features an uplifting, creative high paired with a flavor that marries floral notes with a smooth orange finish? If your mouth has started watering, you’ll want to seek out a Dime Jar of Miracle Alien Cookies, with other similar options in the Rejuvenate category. 

There are dozens of options dropping weekly across Colorado—connect with a retailer near you.  

With the world slowly opening once more and a summer spent in the company of fellow human beings now back on the menu, why not save a few bucks where you can and give Dime Jars by Veritas a try. Enjoy the variety and the value, without giving up any flavor, potency or quality that you’ve come to expect from Veritas. Learn more about the wide world of cannabis on the Veritas Blog

Get your head into the stars with Veritas’ Milky Weigh. Telescopes optional.

Through countless real-world experiments, we’ve collectively determined some activities are simply better when cannabis is involved, thanks to a more vibrant sensory experience. And though obviously subjective, any 420-friendly Hall of Fame would certainly include stargazing.

Sure, it’s possible to appreciate the power of peering into the cosmos without any plant-based assistance, but there are also many who can attest to the radical tranquility one can channel by pairing the perfect strain with a night spent focused on starry skies. 

As with any outdoor activity, one must always be sure that comfort is a top priority. A little planning makes for an enjoyable evening: Remember to bring headlamps, blankets, pillows and bug spray along with your stash and a tasty beverage. Because there are truly few things better than nature’s best light show—with a little added brightness.

That’s why picking the right strain for the job can be a crucial part of the process! Perfectly named for the occasion, Veritas’ Milky Weigh is your must-have companion for some truly stellar summer nights.

Stargazing is all about hitting that right mix of relaxation, euphoria and wonder. The same can be said of Milky Weigh, which features an out-of-this-world blend of Zkittlez x Gelato—two of the best hybrids available today. As for flavor, expect a burst of zesty citrus fused with notes of pepper and clove. The dominant terpenes in Milky Weigh, caryophyllene and limonene, are also spotlighted in the many Veritas Innovate strains, such as Cherry Diesel and Super Sour Lemon, to name just a couple.

Though it wouldn’t be fair to suggest there’s ever a “wrong” night for taking up this activity, a full moon can dominate the picture and make it a bit tricky to spot constellations. That said, catching a moonrise has its own special appeal, and the same goes for sunset hikes. In addition to lunar goodness, the celestial calendar has three unique events of interest to plan your next stargazing adventure around.

July 3-Aug. 15: Summertime Shooting Stars

The month of July is not only an ideal time for a Colorado camping getaway, it’s also a prime opportunity to watch for some night-light surprises from the extended Alpha Capricornids meteor shower. 

While this particular shower of space dust isn’t known for a heavy volume of meteors, what’s exciting is the possibility of catching a fireball (not literally, of course). If you are lucky enough to see such a sight, the American Meteor Society would love to hear from you. The Alpha Capricornids peak on the overnight of July 28-29. 

Aug. 2: Saturn at Opposition

It’s a funny-sounding phrase, “at opposition,” like a planetary tantrum is about to happen. Here’s what it means: According to the Smithsonian, “[When] a planet is at opposition, it forms a straight line with the Earth and the sun, with the Earth at the center of the three.” 

Thanks to their resulting bright illumination and sky placement, planets at opposition tend to offer our best opportunities to see Earth’s neighbors. Look for this adage to hold true once more when Saturn reaches opposition on Aug. 2, although those with telescopes (or a sufficient amount of Milky Weigh) will have the best shot at seeing something far-out.

Aug. 11-12: Perseid Meteor Shower

It doesn’t get any better than watching a meteor shower on a sultry summer night. You’ll have just such a chance (temperature not guaranteed) overnight from Aug. 11-12 as the Perseid meteor shower dazzles with its annual display of sky-scorching streaks. 

Created as a result of Earth passing through the debris trail left by the comet 109P/Swift-Tuttle, the Perseid shower is a popular and beloved occasion on the summer celestial calendar. And there’s even better news for this year: The Smithsonian notes that “[warm] summer temperatures and a sliver, waxing moon will hopefully make for excellent stargazing conditions.” 

We can think of another thing that will make conditions even more ideal: some Veritas Milky Weigh.
Explore the Veritas universe—over 90 strains!—and find our premium flower and pre-rolls at a dispensary near you. 

Are you ready for a Colorado nature safari? The only thing better than a local sunset hike is elevating the occasion with some Sunset Animal by Veritas.

The great outdoors are back!

Well, technically, nature never left, but with vaccines flowing and something akin to “normal” beginning to take shape, the chance to get the gang together and return to the majesty of mountain forests, waterside beaches and canyons is finally back on the table.

But not everyone is at a place where overnight camping excursions or big adventures feel super comfortable yet, which is why enjoying one of Colorado’s numerous destinations for a day hike and chance to take in the full splendor of a sunset is an excellent way to dip your toes back in the waters of outdoor recreation.

Naturally, at Veritas we have some favorite strains for every type of occasion. In this case, we’re all about the wonderfully mellow high delivered by our Sunset Animal. This Indica strain features a high that is both potent but also uplifting and relaxing—an ideal blending of traits from Sunset Animal’s parent strains of Sunset Sherbert and Animal Cookies.

Before you hit the trail, a couple quick disclaimers about nature and Colorado laws: First and most important, the state’s prolonged drought and heightened wildfire risk make it all the more important to check on local conditions and never use an open flame anywhere prohibited by law. And secondly, public consumption is a no-no—so please keep that in mind if you’re in the presence of others on the trail and just don’t be a jerk about it, mmmkay?  

Now, let’s get outside! Here are three of our favorite Colorado sunset hikes for cannabis enthusiasts:

Garden of the Gods, Colorado Springs area

This may seem slightly obvious to any locals, but no list of places to watch the setting sun would be complete without this spot, which is so beautiful that it was literally named the Garden of the Gods. 

This registered National Natural Landmark lives up to its lofty name by offering numerous dramatic views and vast sandstone rock formations, all set against the backdrop of Pikes Peak and Colorado’s crisp blue skies. Rated No. 1 for parks in the United States and No. 2 for parks in the world by TripAdvisor in 2014 (and perennially in the top rankings year after year), the Garden of the Gods is fully spectacular.

For those seeking the best sunset vantage points, options include the Garden of the Gods Overlook, High Point Overlook and the Ridge Trail Overlook, plus various viewpoints on Palmer Trail. 

Want to make the incredible colors you’re watching a bit brighter? Add some of our Sunset Animal to the mix. Featuring a hearty dose of the terpene caryophyllene, there’s a cracked pepper punch to each puff of this delightfully piquant strain.

(Learn more: gardenofgods.com)

Bummer’s Rock, Boulder County

Don’t let the name fool you!

This popular climb is known not for disappointing hikers but in fact for rewarding them with beautiful views of Boulder Canyon and surrounding areas. Appropriate for hikers of all ability levels, this quarter-mile jaunt concludes in a brief, steep-but-fun rock scramble which in turn will take you to the summit.

From there, it’s all about soaking in the natural splendor around you. With flat stones ideal for relaxing and evening picnicking, gaze upon Boulder Canyon, Sugarloaf Mountain to the north and then simply retrace your steps for a quick return journey.      

If staring at the clouds and reveling in the sky is your vibe, then be sure to try our Sunset Animal strain or other offerings in the Veritas Alleviate category. It’s the mindset of the great outdoors in a jar! 

(Learn more: gohikecolorado.com/bummers-rock)

Devil’s Head Fire Lookout, southwest of the metro area

Located about an hour’s drive from central Denver, the Devil’s Head Fire Lookout trail begins with glades of tall aspens before a high meadow leads you to the lookout’s iconic red steps. 

Where do those steps go, exactly? To the Devil’s Head manned lookout facility, which is the only operational fire lookout in the state of Colorado. In fact, it is now over 100 years old—although the current structure was built in 1951—and it offers some truly gorgeous views for those willing to climb the 143 steps to the top (the stairs and lookout aren’t always open, but there are plenty of views to be had up there, regardless).

If you want to learn more about fire lookout’s history and legacy, be sure to check out this story. And if you visit, prepare to have your mind blown by this popular but still relatively under-the-radar gem of the Rampart Range area. 

And speaking of blowing one’s mind, that’s also the goal behind Sunset Animal by Veritas, which combines a mellow yet vibrant high with a lively, spicy flavor. 
(Learn more: alltrails.com/trail/us/colorado/devil-s-head-lookout-trail)

Sleeping beneath the stars is the best. Find the perfect spot to pitch a tent and complete your night with our Headband Kush cannabis-infused s’mores recipe.

We’ve all seen a lot of the same walls lately.

Being cooped up indoors is never fun, and the call of the wilderness is growing louder by the day. Fortunately, for those eager to trade their sofa for a few nights in the great outdoors, such joys are once more on the menu.

If you’re looking for cannabis-friendly camping near Denver, we’ve got a few tips to share with you. Get out there—quality nature time awaits. 

Know Before You Go: Federal Lands = Federal Laws

First, a quick heads-up. Despite statewide cannabis legalization, public consumption is still a ticketable offense in Colorado, so if you do choose to consume outdoors, be extremely mindful of your neighbors and surroundings. 

It’s also important to know that because of cannabis prohibition at the federal level, consumption or possession of cannabis on federal lands is illegal. If you’re in a national forest, national monument, national park or on Bureau of Land Management land, you’re on federal public lands—and possession or consumption is a no-no. 

Colorado has an absolute wealth of camping options in state parks and State Wildlife Areas for your recreational enjoyment, but keep in mind that certain places, like the Arkansas Headwaters Recreation Area, are managed by both state and federal agencies—be mindful of what land you’re on, and what regulations pertain. 

We would also like to stress that, amid the state’s continuing drought and with wildfires pretty much a year-round concern, all precautions should be taken when knocking the ash out of your bowl or finishing up that pre-roll. 

Once you find the campsite of your dreams, you’ll need some snacks! Keep reading for a special cannabis-infused s’mores recipe featuring Veritas Headband Kush—and check for the current drop in our Invite category for additional strain options that are perfect for outdoor activities.  

Check 420-Friendly Private Campgrounds

Looking for the best ways to combine cannabis with camping? Check out this curated list of private campgrounds throughout the state that are very 420 friendly—and close to all the hiking, biking, fishing and other outdoor fun that your adventurous heart desires. 

Regardless of where you stay, having something delicious to eat is a must when it comes to camping. Thus, in the spirit of ghost stories and marshmallowy goodness, we’ve put together a cannabis-infused s’mores recipe combining the best of sweet decadence with the woody, clove-kissed flavors of Veritas Headband Kush.

Remember to consume safely and in moderation. Enjoy!

Recipe: Veritas Headband Kush S’mores

INGREDIENTS

• Olive oil infused with Headband Kush (or another Veritas strain of your choice)
• 2 cups semisweet chocolate chips
• 1 bag of large marshmallows
• 1 box of graham crackers
• Bamboo or metal skewers

PRE-CAMPING STEPS

1. The first thing on our list is infusing some olive oil with our Headband Kush. While this process may seem daunting, there are actually a number of very easy-to-follow infusion guides that take you through this process in your home kitchen. As you’ll learn, how much oil and cannabis you’ll need depends on how strong you want your s’mores to be!
2. Melt 2 cups of chocolate chips in a double boiler. Whisk in your cannabis-infused olive oil until blended and smooth. The more you whisk, the more you ensure an even dispersal of THC throughout your batch.
3. Take your infused chocolate and pour it onto parchment paper. Chill for at least one hour in the freezer, or two hours in the fridge.
4. Break the chocolate into pieces and keep it cool and dry.

CAMPING STEPS

5. Make a fire (where safe and permitted to do so), get out the skewers, and get some marshmallows roasted. If open fires aren’t allowed, use your propane camp stove.

Pair that perfectly roasted marshmallow with your graham crackers and infused chocolate chunks to create the infused s’mores of your dreams.
(Reminder: Dosing may be less reliable in home-cooking when compared with what you buy at a dispensary, so start slow, enjoy some campsite chill time and go from there.)

Strain-inspired all-seeing eyes? Triangle OG pyramids with a ’90s vibe? It’s all in a day’s work for Veritas Art Director Sarah Egener.

The tradition of cannabis-inspired art goes back almost as far as the plant itself and is a notable counterculture hallmark.

Before there were any legal adult-use markets in America, a unique graphic on a dime bag was one of the only ways to establish a “brand” and cultivate a customer base. In San Francisco, for example, Meridy Volz gained notoriety for her Sticky Fingers business selling weed brownies thanks in part to the hand-designed lunch bags that protected each order.

Simultaneously, a number of music acts with an open affinity for cannabis all came to prominence in the 1960s and ’70s. The result was a generation of band logos—the Grateful Dead being the most obvious—coming to informally serve as visual synonyms for marijuana and those who enjoy it.

Sarah Egener, Art Director at Veritas, credits this legacy of bold, often-psychedelic aesthetics as a major inspiration for her own work.

Available in the Veritas shop, Egener’s designs include a shirt featuring psychedelic eyes inspired by the five effects-based Veritas strain categories and a Triangle OG-inspired sweatshirt decked out in pop-art pyramids and Day-Glo colors.

“When we tie in art,” Egener says, “it makes us bigger than just selling weed. We’re also piquing the interest of all of these other individuals who are perhaps not really smokers but love, say, Icelantic Skiing.”

In celebration of our psychedelic-inspired apparel, including Veritas Cannabis T-shirts, Egener joined us for a chill Q&A sesh to share her ideas, her career journey and how her designs come together.

How long have you been making art?

I’ve always been into art, since I was a little kid. Art class was always my favorite. My parents took me to a lot of museums and there was always a passion there, so I gained an appreciation. Today, I’m inspired by a lot of different things. The consumption of cannabis while I work definitely helps!

When did you know you wanted to work in the cannabis field?

Right out of college I tried environmental consulting, which was cool but not creative enough for me. From there I got involved with an agency and worked with lots of different clients and brands across the board, including a few cannabis brand projects. That was how I first dipped my toe in. Veritas is my first full-time cannabis job, but I’ve been a consumer since I moved to Colorado in 2012.

How do you approach the art you’ve made for Veritas?

First and foremost, one of our priorities is to be about more than cannabis. I don’t like too much of a stoner stigma, at least in an obvious way. I want it to be more psychedelic, so if you’re high or smoking, you can enjoy seeing the colors pop without the imagery directly having to be about being a stoner.

The Veritas name has also really grown as far as becoming a regular part of people’s households and conversations. There are a ton of brands in Colorado that just slap a bunch of pot leaves on their packaging, but they’re putting themselves in a box. By contrast, Veritas is a cannabis brand for anybody, be it connoisseurs who love their premium bud or smokers who’ve never thought of themselves as a smoker before. We like to say we’re for everyone.

Did you draw on any specific inspiration for these psychedelic-inspired designs?

There’s not any sense of “do this” or “do that,” so I went with a ’90s Saved by the Bell vibe for the Triangle OG Crewneck. I directed it toward that because we didn’t have a retro thing in our merch catalog, so I wanted to run with it. All of my designs look different. No two things look the same.

What about the Psychedelic Eyes Veritas Cannabis T-shirt?

The Psychedelic Eyes T-shirt is one that I really, really like. It’s different yet not too crazy, and still stylish, simple and modern-looking. It’s a look we like to put out there and it is one of my favorites.

And then we have the Veritas mountain leather patch, which is a totally different aesthetic!

That one was a play on a “Support Your Local Grower” design, so I did what I could with a leather patch and gave it a very Patagonia vibe.

What’s your favorite part of the job?

Our 1/8th labels are a classic and such an accomplishment. The Triangle OG design is another favorite. Merchandise and packaging are my favorite things to work on.

What’s your favorite Veritas strain and why?The new Apple Fritter we just dropped might be my favorite. Scooby Snax is probably my classic pick but Apple Fritter gave me a really nice, relaxed high that didn’t leave me couchlocked. It was a great way to decompress after work without falling asleep. Also, the smell is insane! I really like the nose on the Apple Fritter.

Make your workouts work for you by adding a cannabis topical to your fitness routine.

One way we know a workout is successful is because our muscles hurt after we’re done. 

Though some subscribe to a “no pain, no gain” philosophy, there are also many of us who would be just fine with gaining the benefits of exercise without the downside of nagging aches and soreness. That’s where cannabis topicals come in.

What’s a cannabis topical, exactly? It’s a product that’s designed to be applied directly to the skin. Topicals come in many forms, such as balms, creams, lotions, oils, ointments, salves—and they’re infused with THC as well as other cannabinoids and plant compounds. 

Here’s how cannabis topicals work: Thanks to receptors located throughout our bodies that are part of the human endocannabinoid system (ECS), topicals provide targeted relief. 

The result of rubbing an infused lotion into, say, a sore lower back, is that the active cannabis compounds primarily stay localized to the area—meaning it won’t cause a “high” feeling. (There is one important caveat with THC topicals: Even though topicals don’t cause a psychoactive effect, if you’re subject to drug tests as a condition of employment or military service, be aware that certain types of tests are extremely sensitive to THC.)

Cannabis Topicals for Workouts

Using cannabis topicals as a regular part of a workout routine is something every athlete and dedicated fitness buff might want to consider. Already, a shift in perception is taking place: A 2019 study found that “nearly 82 percent of people who partake in legal cannabis light up before or after exercise (most often both).”

The reason for this impressive statistic likely lies in research that has found both THC and CBD compounds to possess anti-inflammatory, muscle-relaxing, and pain-relieving effects. In the context of a workout, a cannabis topical may thus be especially helpful when it comes to common related complaints like muscle soreness, muscle spasms, or joint pain.

In addition, use of a cannabis topical can also help expedite recovery times, be it between workouts at home or bouts in a kickboxing ring. 

Times for Topicals: Cool-Down and Recovery

If you’re ready to start this journey at home, there are a few different ways to consider using a cannabis topical as part of your fitness routine. 

One of the best places to start is right after a workout is complete. In the immediate cool-down period, tending to aches and pains before they arise can be the difference between feeling like a truck hit you the day after lifting weights or feeling refreshed and ready to crank out more squats. 

For those dealing with chronic pain, topicals may also prove beneficial in a pre-workout capacity. Thinking ahead to the shoulder that will inevitably throb after you’re done swimming laps or the elbow that always quits on you right after a good game of tennis, applying a cannabis topical ahead of the activity in question may do wonders to limit such discomfort moving forward.

Though the relationship between major sports leagues like the NFL and the NBA and cannabis topicals remains a work in progress, plenty of former professional athletes are now coming forward to endorse the concept and offer their own spin on the recipe. Among them are former Miami Dolphins tailback Ricky Williams, Olympics gymnastics gold medalist Gabby Douglas, and former NBA star Al Harrington, among others.

It’s a busy scene and one that continues to further define itself by the day. At the center of it all, however, is the power of cannabis topicals to help us make the most of our forays into fitness. 

Looks like running may soon have competition as the best high associated with exercise.

Glowing Skin, Help With Acne—Learn How CBD-Infused Skin Care Products Can Enhance Your Routine

Chances are, you’ve heard that cannabis and CBD can help ease anxiety, manage chronic pain and reduce inflammation when ingested. But did you know that cannabinoids applied topically to the skin may help relieve a whole host of skin-related issues, from acne to psoriasis? Yep. Mounting scientific evidence supports the use of topical cannabinoids for numerous skin conditions. 

Since the passage of the 2018 Farm Bill that legalized hemp on the federal level, CBD-infused skin care products are becoming more accessible than ever. And with the recent ability to conduct more robust R&D into a range of different CBD-based formulations, skin care manufacturers are now bringing a growing number of increasingly effective CBD-infused products to market.

Let’s explore some of the specific skin conditions that new CBD-infused skin care products are targeting, and then dive into what to look for in skin care topicals.

CBD for Acne 

Most of us know the unpleasant experience of looking in the mirror and discovering an angry, red blemish percolating on our face. If you’re like us, you’ve probably tried to calm pimple flares with products containing active ingredients such as salicylic acid and benzoyl peroxide. These products work well for some. But for many of us, traditional acne-fighting agents leave much to be desired.

Cannabinoid-infused skin care products offer a new way to fight unwanted zits. Acne is typically the result of inflammation and excess oil, dirt and dead skin cells clogging up the pores, which creates bacteria and leads to pimples. So keeping the skin clean of acne-producing buildup and minimizing inflammation is the name of the game when it comes to treating and preventing blemishes. That’s where CBD comes in.

Promising research shows that CBD acts as an effective sebostatic agent, which basically means it curbs the production of sebum, the oily substance our skin produces. CBD also exerts anti-inflammatory effects on our oil-producing glands, indicating real promise as an acne-fighting agent.

CBD for Psoriasis 

Some 7.4 million Americans are affected by psoriasis, an autoimmune disease that causes red, itchy, scaly skin lesions (or plaques) to form on the skin. There is currently no known cure for psoriasis, and available pharmaceutical treatments don’t work for everyone. That’s why more and more people are turning to CBD as a newer treatment option.

Clinical research into CBD for psoriasis is ongoing, but early findings are promising. Results from a 2007 study indicates CBD slows the proliferation of skin cells involved with plaque formation. And evidence from a 2019 anecdotal study found that applying CBD-infused ointment on psoriatic skin safely helped to reduce psoriatic skin rashes.

Similarly, it appears that CBD can mimic the effects of topical corticosteroids without the potential side effects and irritation of super-sensitive skin around the eyes, groin or armpits—helping those struggling with psoriasis or even chronically dry skin find some relief. 

CBD for Fine Lines and Wrinkles

We’re of the mindset that aging isn’t a curse, but rather, a privilege. That said, we’re all for skin care products and routines that can help support healthy skin and graceful aging. And we’re pretty excited to see emerging research indicating that CBD may help promote healthy, more youthful skin at any age. 

After about age 20, our natural production of skin-firming collagen begins to wane, which contributes to the appearance of aging skin. But research shows that CBD promotes collagen-boosting properties, which may help reduce the appearance of wrinkles, fine lines and dullness. 

Dispensary shelves are loaded with an array of non-smokable cannabis options, leading to a key question: Are sublinguals better than edibles? 

They both involve putting a cannabis product in your mouth, but there are large and important differences between edibles and sublinguals. Sublinguals, far from being just another type of edible, are a unique way to tap into the power of cannabinoids.

The difference between edibles and sublinguals: Absorption

The differences between sublinguals and edibles all stem from how the two are absorbed and processed by the body. 

Edibles take the familiar route down to your stomach, where some of what you eat is broken down and eventually passed into the bloodstream. This takes time, hence a wait of 30 to 90 minutes for edibles to kick in, and causes you to lose a significant portion of the good stuff (aka cannabinoids such as THC and CBD) in the digestion process. 

Sublinguals, however, enter the bloodstream through a different passageway: the membranes under your tongue. The area by your salivary glands has a high density of blood vessels, and is an excellent spot for absorbing tinctures and other sublingual medicines. The same is true of the nasal cavity, which is why it is sometimes a landing spot for various pharmaceutical medicines.

Before you go sticking a cannabis chocolate bar under your tongue, be aware of another key difference between edibles and cannabis sublinguals: Many sublinguals coming on the market are prepared in a specific way so that the extracted cannabis oil is atomized into microscopic component parts that can more easily slip into the bloodstream, a process called nanoencapsulation. With traditional edibles, the cannabis oil, not to mention the food it’s in, are generally not going to get too far sublingually.

By taking a shortcut into your blood vessels, sublinguals can have a much quicker onset time: typically 10-20 minutes. This makes them easier to anticipate and time the overall experience, and ramp up gradually according to where you want to land. Sublinguals typically last for around two to four hours, but as always, each person, plant and experience is unique, and your mileage may vary.

The sublingual experience

If smoking cannabis is like jumping over a threshold, with a clear kick-in moment, sublinguals are more like going for a brisk walk while the scenery gradually changes. The onset is quick enough to feel, but gentler than smoking and even some edible experiences. The experience tends to be less intense and easier to dial in than edibles.

Consuming sublinguals may not have the same sense of tradition-steeped ritual around it as other consumption methods, partly because it is a relatively new way of enjoying cannabis. However, what it lacks in history, it makes up for in ease and discretion. Consuming cannabis can be as simple and unobtrusive as placing a strip under the tongue until it dissolves, or a dropperful of liquid and then holding it there until it’s absorbed. 

More bang for your buck

Smoking and vaping rise to the top as far as efficient consumption methods go, but many people would rather spare their lungs and seek out alternatives. 

Anyone who has ever made their own edibles knows they can take a LOT of flower, and results can vary widely because of the home preparation methods. Even with edibles purchased at a dispensary, one must account for differences in our metabolism from moment to moment, not to mention that most of the cannabinoids are lost in the digestion process. For all their merits, edibles are a relatively inefficient delivery system for cannabis. 

Because of the way they work, sublinguals are much more efficient than edibles, and allow for more precise dosing.

When one eats an edible, you can’t know exactly how much THC or CBD will be absorbed into the bloodstream. While the same is technically true for sublinguals, the uncertainty is in a much tighter range. Because it is more efficiently absorbed, sublinguals can be more precisely administered, and you can have a better sense of the amount of cannabinoids you are consuming.

There are more ways than ever to consume cannabis, but the smoothness, subtlety and precision of sublinguals are making them an ever-more popular option, especially as an alternative to traditional edibles.
Learn more about cannabis and cannabinoid products on the Veritas blog.